on Hero Honda company

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INTRODUCTION
Hero Honda Motors Limited is the World's single largest twowheeler motorcycle company Hero Honda became the World No. 1 Company for the third consecutive year. ...

HISTORY

The Joint venture between India's Hero Group and Honda Motor Company Japan signed in 1983.

In 1984 Hero Honda Motors Ltd. Incorporated. During the 80s Hero Honda became the first company in India to prove that it was possible to drive a vehicle without polluting the roads.
Now they have established plant in Gurgaon Dharuhera .

HERO HONDA'S MISSION

Hero Hondas mission is to strive for synergy between technology, systems and human resources, to produce products and services that meet the quality, performance and price aspirations of its customers. At the same time maintain the highest standards of ethics and social responsibilities.

PRODUCT RANGE

IN 100CC Bikes :

IN 150CC Bikes :
IN 225CC Bikes :
Karizma

CD100,CD Deluxe, CD Dawn Splendor, splendor+, Super Splendor, Splendor nxg. Passion, Passion+

CBZ, CBZ X treme, Hunk

IN 125CC Bikes :
Glamour ,Achiever

IN SCOOTER (For Girls):

Pleasure

SALES PERFORMANCE

Impressive performance across segments turnover of Rs. 2391 crores in Q2 Ebidta of 12.39%

Aug'06
Total Sales (In Cores)

Aug'07 2,40,875

FY 06-07

FY 07-08

2,15,076

12,82,860 12,63,254

Hero Honda Registers 23% Growth in June'06 Hero Honda Sells Over 2.50 Lakh Units in February 2006

Sales (Nos.)
3500000 3000000 2500000 2000000

Qyntity

1500000 1000000 500000 0 200203 200304 200405 200506 200607

Years

SWOT

Strength: word s largest manufacture of bikes. Weakness: They do not look on the fuel efficiency. They dont look for more stylish bikes Opportunism : They have come up with E-bikes. Threat: Hero Honda has Threat from Low Cost Car Came in the Indian Market and stylish bikes from yamaha n Bajaj

MILESTONE

Hero Honda Becomes the first Indian Company to cross the cumulative 7 million sales mark Splendor has emerged as the World's largest selling model for the third calendar year in a row (2000, 2001, 2002

Crossed sales of over 2 million units in a single year, a global record

Hero Honda is the World s No. 1 for the 5th year in a row

AWARDS & ACCOLADES

NDTV Profit Business Leadership Award 2008 - Hero Honda Wins the Coveted "NDTV Profit Business Leadership Award 2008" Top Gear Design Awards 2008 - Hunk Bike of the Year Award NDTV Profit Car India & Bike India Awards - NDTV Viewers Choice Award to Hunk in Bike category IndiaTimes Mindscape and Savile Row Loyalty Awards - Customer and Brand Loyalty Award in Automobile sector Asian Retail Congress Award for Retail Excellence - Best Customer Loyalty Program in Automobile category Overdrive Magazine - Bike Manufacturer of the year

TNS Voice of the Customer Awards: No.1 executive motorcycle Splendor NXG No.1 standard motorcycle CD Deluxe No. premium motorcycle CBZ Xtreme

MARKET SHARE

Its market share in motorcycles in the domestic market has grown upward to 35% In the premium segment, Hero Honda, clocked a 28 per cent growth and sold 1,09,000 units, translating to a 13.6 per cent share

MARKET SHARE
Yamaha Bajaj

13% 9% 21%

TVS

15% 6%

Honda

35%
Hero Honda

Suziki

The Close Competitor Of Hero Honda Is Bajaj With 21% Market Share.

POSITIONING & PRICING

Hero Honda Positioning Itself as In Right Manner & in a Right Segment . They are Place In Middle Segment & some Part in Premium Segment. For service Class Person :Splendor ,Passion, Cd deluxe etc. For Youth : CBZ , Karzima etc. And The Price of bikes is Also According to the level of segment so that a costumer can easily buy a bike.

Distribution

Distribution Network of over 3000 Customer Touch Points Including Sales ,Service And spare Parts Outlets Over 3 millions Members With Hero Honda Passport Programme Over 8 Thousand showrooms In all over India To The customer. By this Year Company added 36 Customer touch Point in East India ,53 touch Point in North India ,36 Touch Point in South India and 61 Touch Point In West India.

Promotional Strategy

The Punch Line Of Hero Honda Desh Ki DhadKan TO Attract Service Class Person as well as To attract Youth. They have made Mr. HRITIKH ROSHAN n PRYINCA CHOPRA as brand ambassador to attract youth . Hero Honda Global sponsor of ICC world cup 2007 Hero Honda has Also organized some reality show to be in the mind of the customers some shows are. Mission Ustad ITA Award ceremony Hero Honda Sa Ra Ga ma pa. Star Screen Award and MTV ROADIES

MARKET STRATEGY

Market policies are that they touch the middle segment that is why there sale is maximum. and profit is also maximum They work on the basis of distributor and franchise. They give advertisement on the television ,magazine news paper to attracts the customers Single window processing for delivery at multiple locations No running around for the documentation Attractive finance options Hero Honda Passport - Unique CRM Program Bulk Incentive Schemes

SUGGESTION

If They Provide Some Low Cost & easily Affordable Bike Such AS Car Lunch by TATA ,than they will Get More Profit. If they Provide Some Promotional Schema Such That :Free Insurance or 8-10 free Services . According to the Customer Need They Launch Some Sporty And trendy Bike. Hero Honda Have to come in high cc bikes. They have also touches the premium segments. They have also opened some service station in middle towns

THANKING YOU

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