Knowsley Community and Voluntary Services Jannine Antigha Group Development Officer, KCVS

Supporting and promoting voluntary and community action

Developing a Fundraising Strategy

What is a fundraising strategy? How to make the best use of a strategy How to write a strategy Diversification of income streams Essential documents needed Template for completing a fundraising strategy
Supporting and promoting voluntary and community action

Fundraising Strategy
A fundraising strategy is a plan that sets out how an organisation intends to fund its work. Strategic document Should be an extension of your project/business plans Developed before you start making funding applications
Supporting and promoting voluntary and community action

Making best use of a Fundraising Strategy

Used as a guide Assess costs & meet SORP requirements Assess options and keep on top of funding opportunities Plan workload and track support given Be developed by all key people within an organisation Continuation during change
Supporting and promoting voluntary and community action

Making best use of a Fundraising Strategy

Identify priorities, timescales and purposes Identify resources A good strategy will make your funding do what YOU want to do, rather than the finding deciding for you

Supporting and promoting voluntary and community action

Format of a Fundraising Strategy

1. 2. 3. 4. 5. 6. Introduction Objectives Resources & Expenditure Current Income Potential Funding Fundraising

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Essential Considerations
1. 2. 3. 4. 5. 6. 7. 8. What are you allowed to do? What assets do you have? What is your staffing structure? SWOT Analysis Financial decisions Assess your risks What changes may happen in the future? Is your plan realistic?
Supporting and promoting voluntary and community action

Diversification of Income Streams

1. 2. 3. 4. 5. 6. 7. 8. Marketing Grants Loan Financing Contracts/SLAs Corporate Sponsorship Individual Donations Own Efforts (inc events) Trading

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Documents/info Needed
1. Annual accounts 2. Cash flow forecast 3. Record of predicted income & expenditure over the next 12 months 4. Lists of projects (inc costs 5. Breakdown of overhead costs 6. Any expected or potential changes in costs 7. List of current and secured income streams and applications awaiting decisions 8. List of successful and unsuccessful applications made in the past
Supporting and promoting voluntary and community action

Fundraising Template
Introduction What is the purpose of your strategy? How much money do you need? what for? When and for how long?

Strategic Aims & Objectives What are your overall strategic aims and objectives, as outlined in your business plan?
Strategic Aim 1 Strategic Objective 1

Strategic Aim 2

Strategic Objective 2

Strategic Aim 3

Strategic Objective 3

Supporting and promoting voluntary and community action

Fundraising Template
Resources Required What resources do you require to achieve your objectives?
Capital Objective 1 Objective 1 Objective 1 Total Revenue Total

Current Position What are your organisations current funding methods, income and services?
Funding Source Funding For Amount Deadline Other Info

Supporting and promoting voluntary and community action

Fundraising Template
Funding SWOT Analysis What are your organisations strengths, weaknesses, opportunities and threats in relation to its funding?
Strengths Weaknesses

Opportunities

Threats

Areas for Development Where would your organisation like to be in the future? What would it need in terms of resources to get there? How could your organisation diversify its income streams and avoid reliance on one funder? How can you strive to become sustainable in the future?

Supporting and promoting voluntary and community action

Fundraising Template
Screening Identify and list a variety of different potential funding sources including both methods of asking for funds (grants, donations) and methods of earning income (trading, contracts
Funding Source Funding For Method Amount Funding Expires Other Info

Supporting and promoting voluntary and community action

Fundraising Template
Short Listing Include information about the appropriateness and probability of success of the funding sources identified in the screening process
Funding Source Probability of Success Risks Benefits

Supporting and promoting voluntary and community action

Fundraising Template
Actions and Timescales Include information about what funds will be sourced, what actions taken by whom and by when.
No: Funding Source By Whom Resources Needed Action Required Timescale

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TASK
Using the template analyse your organisations current funding position. What are your organisations strengths, weaknesses, opportunities and threats in relation to its funding?

Supporting and promoting voluntary and community action

QUESTIONS???
For further support contact: Jannine Antigha Group Development Officer Knowsley CVS 0151 4891222 jannine.antigha@knowsleycvs.org

Supporting and promoting voluntary and community action