CHILD LABOUR

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WHAT IS CHILD LABOUR.

There is no universally accepted definition of child labour. "Child labour" is, generally speaking, work for children that harms them or exploits them in some way (physically, mentally, morally, or by blocking access to education). The practice deprives children of their childhood. Age 5 to 14 years

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CHILD LABOUR - CAUSES

Poverty, Parental illiteracy, Social apathy Ignorance Lack of education and exposure Exploitation of cheap and unorganized labor The family practice to inculcate traditional skills in children

Marketing Mix.
PRODUCT (Concept) Eradication of child labour from society. Families below poverty line considers working of their child as support system. To shake their belief is important and major challenge for any marketer PRICE (Cost) Involvement of individual or organisation towards the cause. Price = Cost, f (Time, Money & Efforts) Alternate employment for their families Free education camp, and creating awareness for their future.

Social Marketing point of view

PLACE (Convenience) Easy accessibility to potential supporters. Online presence Eg. Sivakasi (TN), Diamond industries, Fire works industries, Coal mining , Domestic labours
PROMOTION (Communication) Target parents / Family member Conducting Events in affected region Street shows, Drama, Audio visuals

Social Marketing point of view

PUBLIC

External Associates, Donors, Supporter for the cause Internal NGO, Foundations, Organisations
PARTNERSHIP Organization with similar values Tie-ups with government agencies Associations with same goals and mission

HELPING HANDS.
Non-governmental organisations in INDIA Bachpan Bachao Andolan CARE India Child Right and You Global march against child labour RIDE India Pratham : Indias largest non-govt organisation
Founded in 1994 Mission Every child in school and learning well Introducing low cost education models In 2005- Involved in coordinating a child labour rescue operation with India's Ministry of Labour and police, when around 500 children were rescued from zari sweatshops in New Delhi.

HELPING HANDS.

On 12th June, 2012 on a complaint of Bachpan Bachao Andolan Delhi task force led by Labour Department rescued 11 year old Juneid from the dark and gloomy premises of a metal polishing unit in North-East Delhi.

Social Marketing point of view

POLICY Indian government formed the Gurupadswamy Committee 1979 A National Policy on Child Labour was formulated in 1987 ILO Started International Programme on eradication of Child Labour ( IPEC) Policy mainly focuses on advocacy compaigns,Public Inquiries ,minimum age legislation,labour & school inspectorates & education provision for working children Best cited Example of Policy coherenace can be South East Asian Countries such as Malayasia ,South Korea .

PURSE: Funds provided by Foundations CSR funds

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