Corporate Social Responsibility (CSR), also known as corporate responsibility, corporate citizenship, responsible business and corporate social opportunity is a form of corporate selfregulation integrated into a business model
Ideally, CSR policy would function as a built-in, selfregulating mechanism whereby business would monitor and ensure their adherence to law, ethical standards, and international norms.
CSR
CSR
CSR
Essentially it is a tool box to help businesses move towards
sustainability.
A concept whereby organizations consider the interests of society by taking responsibility for the impact of their activities on customers, suppliers, employees, shareholders, communities and other stakeholders, as well as the environment
Bowen "Father of CSR CSR is an evolution of business ethicswhich comes from human ethics
CSR is critically linked to sustainable business growth and long term success. CSR recognizes that in order to be successful over the long term, a business must actively manage. Add value to all its stakeholder relationships, not just to the bottom line. Maximize the company 's positive impact and minimize the negative impact
Internal Dimension: This focuses on organizational practices with respect to internal stakeholders that should be aligned to corporate social responsibility standards.
External Dimension: This focuses on an organizations practices towards external stakeholders which should be in accordance with international standards of business practices.
Business Partners
Local Communities
Human Rights
Environment improving waste to landfill and recycling; reducing environmental impacts (green energy).
Responsibility to Employees
Working condition
Participation in management
Responsibility to Consumer
Ducker The customer is the foundation of business and keep it in existence.
To understand customer needs and to take necessary measure to satisfy these needs
Responsibility to Community
2-16
Enforced by Law
1948 1948 1948 1947 1948 1952 1924
Legal measure
Factories Act ESI Act Factories act Ind. Dispute Act Factories Act Emp.PF Act Workmen compensation Act
1934
1965
Payment of bonus Ac t
Gratuity
1937
1972
Gratuity Act
CSR Drivers
Business Outcomes
Revenue Preference
Reputatio n
Employees Govt
Retention
Productivity Cost Emp retention Red wastage Risk Legitimacy Disaster Rev Volatility
Social Outcomes
Source: Knox and Maklan (2004)
Plan
Do
Check Improve
(www.greenglobe.org)
ISO 14000 international environmental management standards (www.14000.org)
www.naomiklein.org
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