1.
A structured process and set of tools for leading the people side of change.
2.
3.
A structured approach, plan or methodology to managing the process of changing individuals, teams, organization or society at
large.
5.
A structured approach related to the transition of individuals, teams and organizations from current state to desired future state.
The model can be applied for all top-down change processes i.e. for projects that have been decided at the top management level of an organization.
Examine the market and competitive realities. Identify and discuss crisis, potential crisis or major
necessary.
Start honest discussions and give dynamic and convincing reasons to get people talking and thinking.
This usually
Identify true leaders in the organization. Assemble a group with enough power to lead the change efforts. These teams are necessary within the change coalition.
Create a vision to help the change effort. A clear vision can help everyone understand why they are asked to do something.
Develop a short summary (one or two sentences) that captures what one sees as the future of the organization.
Ensure that the coalition team can explain the vision in five minutes or less.
Communicate the vision frequently and powerfully and embed it with everything that is done.
strategies.
Keep communication simple and heartfelt. Teach new behaviors by the example of the guiding coalition.
Put in place the structure for change and continually check for
Change systems and/or structures that work against the vision. On the one hand, recognize and reward people for making change happen and on the other hand, identify people who are
Nothing motivate more than success. and not just one long-term goal.
It is, thus,
Each win that is produced can motivate the entire staff. Plan for and achieve visible performance
improvements.
Plan
for
and
achieve
visible
performance
improvements.
improvements
Make continuous efforts to ensure that the change is seen in every aspect of the organization as this will help that change a
Tell success stories about the change process. Publically recognize key members of the original change
coalition and make sure the rest of the staff remembers their
contributions.