YHA- YOUTH HOSTEL ASSOCIATION

HUMBLE BEGINING

Founded 1912 Founder Richard Schirrmann Head office Altenia, Germany Service Trekking Expeditions No. of Youth Hostels Worldwide 4500 (40 Nations) Members 4.5 million Worldwide

YHAI YOUTH HOSTEL ASSOCIATION OF INDIA

Societies Registration Act, 1890 Objectives To create love for nature To inculcate sense of unity To Promote National Integration First Trek Har ki dhoon, Uttaranchal in 1951 First Youth Hostel was opened at Taradevi, Shimla in 1945

YHAI Family
NATIONAL PRESIDENT NATIONAL CHAIRMAN

Mohd. Shafi Pandit NATIONAL TREASURER

Dr. Harish K. Saxena

Sh. Venkat Narayanan

YHAIs EXISTING EXPEDITIONS

NATIONAL HIMALAYAN SANDAKPHU-GURDUM TREKKING EXPEDITION NATIONAL BULLOCK CART TREKKING EXPEDITION NATIONAL SAILING EXPEDITION GOA NATIONAL TREKKING EXPEDITION GOA NATIONAL FAMILY ADVENTURE CAMPING EXPEDITION GOA NATIONAL HIMALAYAN WINTER TREKKING EXPEDITION-DALHOUSIE

CONTD

National Trek Sayhadri Nilgiri Trekking Expedition Valley of Flowers Himalayan Trekking Expidition Trek in Jabalpur Khajuraho Chitrakoot Jungle Jamboori at Corbett National Park National bicycling expedition Leh ladakh National Himalayan Saar pass trek

ADDITIONAL ADVENTURE SPORTS

Programme 1 Leh-ladakh bicycling expedition [Existing] + River rafting in Indus river. [NEW]

CONTD.

Programme 2

Goa sailing expedition [Existing] + Parasailing [NEW]

CONTD

Programme 3 NATIONAL HIMALAYAN SANDAKPHUGURDUM TREKKING EXPEDITION [Existing] + Bungee Jumping in Ghoom [NEW]

REVISED PRICES of existing PROGRAMMES

Existing expedition
Leh-ladakh Bicycling Expedition National sailing GOA Expedition National Himalayan SandakphuGurdum Trekking Expedition

Added adventure Sports

River rafting

Place

Price

Indus River Leh- Ladakh

2500 + 2000= 4500

Parasailing

ButterflyBeach Goa

3000 + 1000= 4000

Bungee Jumping

Ghoom Darjeeling

2500+ 1000= 3500

YHAI - LAUNCHES ITS NEW TREK ON MOUNT EVEREST*

MOUNT EVEREST

ABOUT MOUNT EVEREST

Place Sagarmatha zone, Nepal and Tibet, China Height 8850m

ElevationsBase Camp- 5400m Camp 1- 6100m Camp 2- 6500m Camp 3- 7400m Camp 4- 8000m SUMMIT 8850m

MARKET RESEARCH
Sources Feedback from our trekkers Polls conducted on our website

MARKET ANALYSIS
120 100 80 60 40 20 0 Gaurishankar (7145m) Dhavalgiri (8172m) Nandadevi (7817m) Mt. Everest (8850m)

MARKET SEGMENTATION

Demographic Segmentation

Segmentation as per Volume of Purchase

7 Ps of Mount Everest*

Product Mix Price Place Promotion People Process Physical Evidence

Product Mix
Why Mount Everest? Purpose Of The Programme YHAI Mount Everest Trekking programmes Everest Base Camp Trek (Duration- 18 days) Everest View Trek (Duration- 12 days) Everest Short Trek (Duration- 9 days) Best season to go to Mt. Everest- Spring, Autumn

Highlights of the Trek

I.

Everest Base Camp- Panoramic view from Syanbuche, experiencing Sherpa culture in Khumjung village, Tyangboche Monastery. Everest View Trek- Close-up views of Everest, the Sherpa villages. Everest Short Trek- Sherpa museum in Namche Bazaar. Tengboche Monastery. Sherpa culture in Khumjung village. Superb views of Everest, Lhotse, and Ama Dablam

II.

I.

CONTD

Facilities
Camping Tents Equipments Food

Photography Competition
Certificate

What to bring on a trek Clothing , Footwear, Other equipment, Miscellaneous items

PRICE MIX

COST BASED PRICING

Trekking Expedition Duration Price

No.

1.

Base Camp Trek

18 days

25,000/-

2.

Everest View Trek

12 days

20,000/-

3.

Everest Short Trek

9days

15,000/-

CONTD
This cost will Include:

Traveling by air from Kathmandu to Lukla & vice-versa Licensed and trained trekking guides and trek leaders. All accommodation during the trek. All meals and beverages while trekking. Necessary documents and permits for trekking.(where applicable) Equipments such as sleeping bags, tents and mattresses. First aid and medicines. Coordination of quick rescue service (cost covered by the insurance plan)

CONTD
This cost will not Include: Travel/Trekking insurance. Excess baggage chargers more than 16kg and hand bag more than 5 kg in domestic flights. Airport departure tax. Lunches or dinners before or after the trek duration. Drinks (Cold & Alcoholic) Expenses of personal nature.

PEOPLE MIX

Required Manpower for the Service Trek Leaders :300 Camp Leaders :25 Cooks : - 70 Sherpa : - 250 Total no. of Employees : - 645

Training to the employees

Enhancing communication skills and leadership qualities. Fitness and physical training. Injury prevention Rescue techniques. Maintaining First aid box and Providing medical treatment if requires Using and maintaining Equipments Understanding weather conditions. Planning food supply for a trek etc.

PROMOTION MIX

Updated official Web-site Online Updates to various trekking group Brochures will be given to various trekking Institutes Sales Promotion Technique Pamphlets will be distributed to our customers

Trekking Expedition to Mount Everest Base Camp

Available in 3 different packages

Youth Hostel Association of India (ISO 1900-2000 CERTIFIED)

For further information please contact or right toChief Executive Officer Youth Hostel Association of India 5,Naya Marg,Channkyapuri, New Delhi-110021 Telephone- 011-26110250, 26871969 Fax- 011-26113469 Email- trekking@yhaindia.org Website- www.yhaindia.org

Book online at : www.yhaindia.org

PLACE MIX

One- tier Distribution System

E- Booking System

List of YHAI Hostels and Registered Offices

ANDAMAN & NICOBAR ARUNACHAL PRADESH BIHAR DELHI GUJARAT HIMACHAL PRADESH JHARKHAND KERALA MAHARASHTRA MIZORAM ORISSA PONDICHERRY RAJASTHAN UTTAR PRADESH WEST BENGAL

ANDHRA PRADESH ASSAM CHHATTISGARH GOA HARYANA JAMMU & KASHMIR KARNATAKA MADHYA PRADESH MEGHALAYA NAGALAND OTHERS PUNJAB TAMILNADU UTTARAKHAND

PROCESS

How to Apply for the Trek Apply on a prescribed Registration Form duly supported by a Medical Certificate

Cancellation of the Trek 20 days before the trek only10% refund 60 days before the trek 50% refund

1. Everest Base Camp Trek Duration ( 18 Days )

GORAK SHEP
Way to GORAK SHEP 5160m Way to YHAI hostel, KATHMANDU

LOBUCH E 4930m DINGBOCH E 4360m NAAMACH E BAZAAR

3420m

DUGLAH
4620m

TENGBOC HE 3860m

PHERIC HE 4240m

YHAI Hostel
KATHMANDU

LUKL A

PHAKDING

2.Everest View Trek Duration ( 12 Days )

Way to TENGBOCHE

TENGBOCH E 3860m

Way to YHAI hostel, KATHMANDU

NAAMACH E BAZAAR
3420m

KHUMJUN G 3789m

YHAI Hostel
KATHMANDU

LUKLA

PHAKDING

3. Everest Short Trek Duration ( 9 Days )

Way to TENGBOCHE

TENGBOC HE
3860m

Way to YHAI hostel, KATHMANDU

MONJO
2840m

NAAMACH E BAZAAR
3420m

KATHMANDU

LUKLA

PHAKDING

YHAI Hostel

Physical Evidence
Journey from Kathmandu ( base camp) Lukla Kathmandu (base camp) in comfortable plane of Nepal domestic airlines. Equipments Camping Tents Food

FUTURE PLANS

To reach the Mount Everest summit

To increase the number of adventure sports in existing expeditions

To avail our services to foreigners

BIBILIOGRAPHY

www.yhaindia.org www.google.com Marketing Management N.G Kale and Ahmed Service Sector marketing- S.M.Zha