BUILDING E-COMMERCE WEBSITES

By: Sahil Nanda Sanchit Aneja Udit Anand Vaibhav Jain

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Building an E-commerce Site: A Systematic Approach

Major management challenges in building a successful e-commerce site are: Developing a clear understanding of business objectives Choose the optimal methodology to achieve the objectives
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Build an e-Commerce Site

Register a Domain name
Select a good domain name Search for domain names (InterNIC)

Find a Web Host

Select the suitable ISP

Web Developers
Hire a web designer Cut cost and work with the designer Easy to use interface gives competitive advantage
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E-Commerce Web Sites Must be User-Centered

Design should focus on User expectations User ease and comfort User experience familiar needs User-centered design templates can help Simplicity User control Easy navigation Search Personalization

Important of Usability in E-Commerce Web Sites

Primary interface to customers Users expect instant gratification Users experience usability before making a purchase decision Competitors are just a click away Better usability adheres to time constraints
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Choosing the Hardware

Hardware platform refers to all the underlying computing equipment that the system uses to achieve e-commerce functionality Objective is to have enough platform capacity to meet peak demand but not so much that you are wasting money Important to understand the different factors that affect speed, capacity and scalability of a site
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Right-Sizing a Web Site - Use a Simulator

Web site simulators such as IBMs High Volume Web Site (HVWS) Simulator can help in deciding How many Web servers does your site require How many CPUs should each server have How powerful does the sites database server need to be What kind of connection speed do you need to the Internet The HVWS Simulator estimates the performance and capacity of a Web site based on workload patters, performance objectives and specific hardware and software
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Right-Sizing Your Hardware Platform

Demand is the most important factor affecting the speed of a site Factors involved in demand include: Number of simultaneous users in peak periods Nature of customer requests (user profile) Type of content (dynamic versus static Web pages) Required security Speed of legacy applications
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Web Hosting
It is a very important step in e-Commerce
Good uptime

Good technical support

Fast connection to the internet

Compatibility
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Tools for Building an E-commerce Site

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Secure the Site

Customers fear for their online privacy

Make sure all transactions on your e-commerce

site are protected

Security is provided by different kind of

cryptography (encryption, digital signatures,

digital certificates)
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Payment Options
Credit card/Debit card transactions E-Wallets Eg. Paypal Net-Banking Cash/Card on delivery Eg. www.mygrahak.com

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Homepage Design Guidelines

Homepage shall be attractive and provide value to users

Use color to distinguish visited and unvisited links

Use graphics to show real content, not just to decorate your

homepage
Include a tag line that explicitly summarizes what the site or company does Make everything easy to access from the home page Include a sitemap for easy navigation
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e-Business Models
Transaction broker model Information provider model Virtual community Virtual Storefront model Auction model Portal Model
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Virtual Storefront Model

The storefront model combines transaction

processing, security, online payment which allows

merchants to sell their products to the customers

on the Web
Allow companies to conduct business 24-by-7

Eg-Amazon.com, Dell.com
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Transaction broker Model

Customers can view rates , terms from various sources. Broker does not own products or services they provide. Eg. - bookmyshow.com, makemytrip.com

Information provider Model

It provides information on products, prices, features, associated reviews. Allows comparison among similar products. Eg. - Gsmarena.com, policybazaar.com

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Auction Model
Internet User can login to the online auction sites, either as a bidder or a seller Sellers post their items and wait for the buyers to bid Reverse Auction model
Allow buyer to set the price

Portal Model
Allow visitors to find everything within the website
Horizontal Portal
Wide-ranged of topics E.g. www.google.com, www.yahoo.com

Vertical Portal
Offer specific information on a single area of interest E.g. www.zapak.com (only for online gaming)

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Virtual Community Model

Users at different workstations are virtually connected These are Chat rooms, online meeting places Eg- facebook.com

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WEBSITE MARKETING
"Marketing", for our purpose here, means to offer one's product (or service) for sale in the particular marketplace called the World Wide Web. Marketing on the web has its own rules, procedures and methods Search Engine Optimization Offline Marketing Advertisements in E-Zines Blogs Banner Ads Viral Marketing

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Insights
E-commerce websites having User-centered design provides competitive edge Expectations arise from best sites across industries Choosing the optimal hardware is a critical factor

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THANK YOU!

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