Introduction
Women Health
Specially
Infertility
Biogenist Pharma
Our Working Spectrum
Biogenist Pharma (Pvt.) Ltd.
All Infertility Centers of Pakistan
• Karachi
• Hyderabad
• Quetta
• Lahore
• Multan
• Bahawalpur
• Faisalabad
• Islamabad
• Rawalpindi
• Abbotabad
• Peshawar
There are 11 IVF & 4 IVC centers in Pakistan how are using HMG
Note:
New 4 IVF & 3 IVC centres are on the way
Segmentation Strategy:
Weakness
Gonadotropin
Biogenist Pharma (Pvt) Ltd.
SWOT ANALYSIS (Cont…)
2010 Opportunities
Threats
Qualitative:
Quantitative (Forecast):
• To identify and convince practicing gynecologist about the use of HMG &
HCG through awareness programs
2010 Tactical Plan
• Doctor List
• Teaser and Introductory letter to doctors / Pharmacies
• Development of training / promotional material
• Availability at retail shop level ( Selected)
Awareness Programs
• RTM’s
• Product presentation
• Symposia / Seminar
• Participation in Annual Conference
• Ward Program
Strategies
Phase I
In all the regions and districts field force will provide a list of
Customers who are treating infertility or willing to use & keep their
promotional focus to listed doctors.
Phase II
The field force will identify future potential customers and HMG &
HCG promotion will start through a round table meeting / local speaker
program.
1. Reproductive System
2. Hypothalamic Pituitary Ovarian Axis
3. The Biosynthetic Pathway for Estrogen
4. Two Cell Two Hormone Theory
5. Disease Concept
•Polycystic Ovarian Disease
•Hyperinsulinemia
•Obesity
•Hirsutism
•Infertility
Pre-Launch Activities:
• Literature Printing
• Visit & Discussion with IVF doctors to understand the role and
usage of HMG, HCG & FSH