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Background of Study Objectives of Study Significant of Study

Limitations of Study

Global competitive market The effect of economic downturn (2008-2009) The uniqueness of a company should be shown through vision and mission statement
Vision and Mission Statement

Definition

Directions

To identify the key components of mission statement of company listed on the Malaysian Stock Exchange.

To determine whether the mission statement exhibit the key components of good mission statement

To know the relationship between mission statement and financial performance.

1. Large Established Companies


Provide the guidelines to the company in order to alert them about the relevance behind their vision and mission statement

2. Small Medium Companies


As reference in order to know the strategies that were used by the large companies.

3. Academic Researcher
Provides a basis for further research regarding the formation of vision and mission statement

Confidential of Data

Narrow Scope of Study

Inappropriate way collecting data

One of the major industry that significantly contribute in our country production. A general trend towards increasing product variety has been observed across many industries, as diverse as fashion (Fisher et al., 1994), computers (Bayus and Putsis, 1999), fast moving consumer goods (Quelch and Kenny, 1994) and automotive (Pil and Holweg, 2004). This trend is driven by the growing importance of providing customer choice in competitive settings, where offering product variety is supposed to create a competitive advantage (da Silveira, 1998; Pine, 1993).

Consumer Products Companies

Bursa Malaysia Stock Exchange - 143 companies-

Example
Ajinomoto (Malaysia) IQ Group Holdings

FTSE Bursa Malaysia KLCI -Benchmark of Stock Market-

Apex Healthcare Bhd


Cab Cakaran Corp Bhd Cck Consolidated Holdings Berhad

Jaycorp
Kawan Food Berhad Kuantan Flour Mills

Mean and Standard Deviation

Companies Financial Performance

Industry Average:\Industry Average.docx

Industry Average:\Financial Chart.docx

RETURN ON ASSETS (ROA) CONSUMER PRODUCT INDUSTRY

19%

12% 10% 8% 8% 6% 9% 10% 8% 8% 9% 7% 9%

12% 8%

6% 5% 5% 4% 4% 4% 4% 4% 4% 4% 4% 4% 4% 5% 4% 4% 4% 4% 4% 4% 4% 4% 4% 4% 4% 4% 4% 4% 4% 4% 4% 4% 4% 4% 4% 4% 4% 4% 3% 2% 2% 2% 1% 1% 0% -2% -5% -7% -10% ROA IA-ROA -4% -3%

RETURN ON EQUITY (ROE) CONSUMER PRODUCT INDUSTRY


ROE IA-ROE

31%

30% 25%

22% 16% 16% 18% 13% 14% 16% 15%

11% 10% 10% 10% 9% 10% 9% 8% 7% 7% 7% 7% 7% 7% 7% 7% 7% 7% 7% 7% 7% 7% 7% 7% 7% 7% 7% 7% 7% 7% 7% 7% 7% 7% 7% 7% 7% 7% 7% 7% 6% 6% 7% 7% 5% 4% 5% 3% 1% 0% -4% -9% -12% -14% -18%

-41%

100.00

120.00

20.00

40.00

60.00

80.00

0.00

PADI BERAS
PROLEXUS QL QSR CAB EUROSPAN DUTCH D.B.E CLASSIC C.I APEX CCK AJINOMOTO TAKASO UPA YEE LEE YEN GLOBAL HOMERITZ HOVID JAYCORP KUANTAN F&N

GUAN CHONG HWA TAI IQ GROUP KAWAN FOOD LAY HONG EPS IA-EPS

-20.00 LTKM MALAYAN MAMEE MINTYE NI HSIN

EARNINGS PER SHARE (EPS) CONSUMER PRODUCT INDUSTRY

GOLDEN
GOLDIS

The link between the development of mission statement by


organization and their financial performance is not conclusive based on researchers.

Doubts exist about how authentic the mission statements are and
how far they are enacted, and how close the rhetoric is to reality (Coulson - Thomas, 1992; Nash, 1988; Pfeffer and Sutton, 1999b).

Mission statement does not contribute to the performance.


Supported by Azaddin (2011), the results of most studies are based on the association between organizational performance and the mission statement that does not necessarily mean a cause and effect relationship.

The mission statement might help to give some guideline and


directions to the companies but it does not promise anything that brings a positive impact to the company. Some clearly concluded that there is no significant relationship between the two (David, 1989; Klemm et.al, 1991) and some have found weak link

the relationship that we forge with our supplier partner are


key to our teams agility, integrity and competitiveness, and our ability to meet our customers needs Boeing

Conclusion

Mission statement is important but the


companys main concern should focus more on the strategies that can help to improve financial

performance of the company.

THANK YOU