Group Members

Group Members
Huma Fatima Saad Mahmood Mudassar Shahzad

Nouman Saeed

Introduction of Walmart
The company was founded by Sam Walton in1962

headquartered in Bentonville
stores were started in the small towns an everyday low price discount retail store serves customers and members more than 200 million times per week at more than 8,700 retail units under 59 different banners in 15 countries.

Different Logos Of Walmart

Complete Global Operations

Mexico- 1,664 stores Brazil- 461 stores Japan- 413 stores United Kingdom- 385 stores Canada - 323 stores China- 311 stores Chile- 270 stores Costa Rica- 179 stores Guatemala- 175 stores El Salvador- 78 stores Nicaragua- 59 stores Honduras- 56 stores Argentina- 55 stores India- 5 stores

Cont.
It is undertaking several initiatives to increase its footprint globally. It acquired Massmart Holdings to build its presence in Africa, and has a joint venture with Bharti Enterprises to operate in India. Wal-Mart plans to establish a strong presence in Chinas ecommerce market.

In 2011, it bought a majority stake in Yihaodian, a fast-growing online retailer of groceries, consumer electronics and apparels
successfully implemented its everyday low pricing strategy in Brazil.

Companys global marketing

Transnational Model/ Strategy Offering a broad assortment with even lower price Meeting local needs and leveraging global resources

Cont.
Transnational Model/ Strategy
National responsiveness, international operations and learning

Through this approach the company wants to become best low cost goods provider not only in USA, but globally.

Cont..
Offering a broad assortment with even lower price A broader assortment Delivering Everyday Low Price (EDLP) A more efficient organization

Cont
Meeting local needs and leveraging global resources Meeting local needs Powered by Walmart is the cornerstone of how we maximize value by balancing global leverage Be first in e-commerce solutions.

Environmental Challenges
They had these following challenges regarding environment To be supplied 100 percent by renewable energy To create zero waste To sell products that sustain people and the environment Walmart effectively handle these environmental challenges as In the U.S., Walmart redirected 81 percent of waste in California. Plastic bag waste was reduced by 47.95 million pounds, or approximately 3.5 billion bags, globally. Walmart de Mxico reduced water use by 17 percent compared to 2008 baseline. We reduced our customer returns on defective merchandise to 1.76 percent globally.

Mission Vision & Objectives

Mission
"We save people money so they can live better."

Vision
Global Expansion

Cont
Objectives (Short Range)
To have 90% of the customers leave the store satisfied
with their experience at the store.

Objectives (Long Range)

To be the world's largest low cost store that carries all types of merchandise for all possible consumers To maintain strong customer loyalty To increase the amount and type of stores internationally, as it is in the United States.

Philosophies on global marketing

Sam Walton's "Always Low Prices" philosophy and unrivaled retailers who strive to make the customer No. 1. There is only one boss The customer And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.

Cont.
Save Money. Live Better

Win. Play. Show Fast, Friendly and Clean

Production Facilities
85% merchandise shipped through its distribution center Distribution center placed strategically Each distribution center operated 24 hours a day company owned a fleet of more than 3,000 trucks and 12,000 trailers. satellite network system

Standardized and localized stores

90% of its international stores operate under a different banner than Walmart Mexico as Walmex UK as Asda Japan as Seiyu India as bharti walmart prefers to be not known by its brand name until it's not in 100% control and appearance.

What is standardized and what is localized in stores Marketing Strategies

Culture and global sourcing

Number of Product Categories and number of brands within each category

Major Brands
Sam's Choice Great Value Equate Mainstays Ol' Roy Dr Thunder Special Kitty Parent's Choice White Stag George

Cont.
Additional brands Apparel Homeliness

Former brands

Environmental Concerns
Political factor Economic factor Social factor

Technological factor

R& D
Relying on its own search engine called Polaris to help guide shoppers to the right products. Polaris will get rolled out to Walmarts international sites over the next few months and will also power its mobile apps. That helps Walmart display more relevant results which can lead to increased sales. And it helps Walmart tailor its search experience to its users instead of relying on a generic third-party search engine.

Organization
Wal-Mart follows a Divisional Organization Structure at the top level and a matrix organizational structure at the store level. The key divisions are
Walmart Market
Walmart International Walmart discounted stores Sam's Clubs and Super-centers

Cont.
Reason for market divisional structure Each Wal-Mart store has the same job categories Each store has several Assistant Managers, varying with the size of the store. The next level is Co-Manager, a position used only in larger stores. The top store position is Store Manager/General Manager in Sam's Clubs

The stores contain 40-50 different departments

SWOT Analysis of Walmart

Strengths
State-of-the-art information system gives edge to the Walmart(R&D) Global 500 and Fortunes 500 Lists worlds largest retailer and also the worlds largest private employer In the U.S it is the biggest grocery retailer "Sustainability Index superior and stable in all aspects

Cont.
Weaknesses
sales drop in United States
Unsuccessful ventures in South Korea and Germany

In 2006 Walmart withdraw its operation from Germany

In the past, it has been criticized of paying below minimum wage

In Germany its corporate culture was viewed negatively among customers and employees.

Cont.
Opportunities
Can pursue global opportunities I.e. in Asia and Middle East Can open new stores in low-income regions, where there are no supermarkets Through R&D advancement, they can gain edge over competiters.

Cont.
Threats

Since 1962 Kmart has battle for market dominance with Walmart
Walmart is getting tough competition from its primary competitors includes Target, Meijer, Kmart and ShopKo. Gender discrimination

CSR
Their focus Hunger Relief & Healthy Eating Environmental Sustainability Women's Economic Empowerment

Walmarts Live Better initiatives are making a difference

Donation to nonprofit organization

We believe in a philosophy of operating globally and giving back locally. And Walmart and Sam's Club associates are active members of their local communities getting involved with the charitable organizations that matter most to them and their families.

Criticism
With close to 2.2 million employees worldwide, Walmart has faced a torrent of lawsuits and issues with regards to its workforce. These issues involve low wages, poor working conditions, inadequate health care, as well as issues involving the company's strong anti-union policies. Critics point to Waymart's high turnover rate as evidence of an unhappy workforce, although other factors may be involved. Approximately 70% of its employees leave within the first year