Duffy Microeconomics
Id like to introduce you to Marty Thorndecker. Hes an economist but hes really very nice.
What is economics?
Economics is a social science. Social sciences deal with people and the institutions they create. Economics deals with how people make decisions to allocate resources to achieve their goals.
Economics
Economics has been called the science of scarcity, because many economic problems deal with constraints. There are so many hours in the day, which must be allocated to competing ends (work, study, sleep, recreation). There are so many dollars in a wallet, which must be allocated to competing products (chips, burgers, toothpaste, lettuce, books, music, etc.) Goods are limited, but people are assumed to have "unlimited wants." (More is preferred to less for most things.)
Scarcity in Economics
Scarcity: Resources are (usually) finite. All economic goods are limited in supply, which economists call scarce. In a market economy, scarce or limited items have prices associated with them. The notion of unlimited wants is not true for everyone, but even at our current level of prosperity, we do not produce enough for everyone to think they have enough.
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A way of thinking
Economics is the study of choice in a world of scarcity.
How do people make choices given resource limits? What are the consequences of those individual choices for society?
Opportunity Cost
When there are trade-offs, there are opportunity costs.
The value of the next-best alternative that must be forgone to undertake an activity The value of items not produced because resources were used for another purpose.
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Economic Surplus
The goal of economic decision makers is to maximize their economic surplus. Economic surplus is the benefit of taking an action minus its cost.
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Pitfall 1: Measuring cost and benefits as proportions rather than absolute dollar amounts Pitfall 2: Ignoring Opportunity Costs Pitfall 3: Failure To Ignore Sunk Costs Pitfall 4: Failure To Understand the Average-Marginal Distinction
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Pitfall 1: Measuring cost and benefits as proportions rather than absolute dollar amounts
Pitfall 1 Examples: Should you walk downtown to save $10 on a $2,020 laptop computer? Would the calculations differ in any way from those taken for the $25 game? Which is more valuable, saving $100 on a $2,000 plane ticket to Tokyo or saving $90 on a $200 plane ticket to Chicago? How do people act in practice?
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Question
What would you do if the coupon expires just after spring break and before the wedding? What would be the opportunity cost of the coupon in that situation?
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Pitfall 2, summary
The key to using the concept of opportunity cost correctly lies in recognizing precisely what taking a given action prevents us from doing. Opportunity costs are like the Holmes case with the dog who failed to bark in the nighttime. They are easy to overlook, but can provide highly relevant information.
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Marginal Distinction
Marginal Benefit: the increase in total benefit that results from carrying out one additional unit of an activity Marginal Cost: The increase in total cost that results from carrying out one additional unit of an activity To an economist, marginal usually means extra or additional. Well see this word again.
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Pitfall 4 example
Should NASA expand the space shuttle program from four launches per year to five? Benefits of four launches: $24 billion (average of $6 billion/launch) Costs of four launches: $20 billion (average of $5 billion/launch)
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Pitfall 4
Without more information, we cant say whether NASA should expand the program. We need to know the marginal cost and the marginal benefit of one more launch per year.
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A fifth launch would incur marginal costs of $12 billion. We would not add a fifth launch unless the extra benefit is greater than $12 billion. So even if the additional benefit equaled the average benefit of $6 billion, we would not make a fifth launch. 30
Incentives matter.
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Microeconomics
. . . is the branch of economics that deals with the behavior of individual entities, such as consumers, firms, households, or markets.
A major focus of microeconomics is price determination. This course deals primarily with Microeconomics.
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Economic Naturalism
Using insights from economics to help make sense of observations from everyday life.
Why dont automobile manufacturers make cars without heaters? Why do the keypad buttons on drive-up automatic teller machines have Braille dots? Why do so many computer hardware manufacturers include more than $1,000 worth of free software with a computer selling for only slightly more than that?
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Economic Naturalism
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