BERRY-GO-ROUND PUBLISHING
An innovative new way of enhancing kids learning through lively 3D images and soundtracks.
Major book publishing country 15% industry growth rate per year
Opportunity
30.1% population under age of 14. Indian parents weight importantly on education
Competitor Analysis
15,000 publishing houses in India No 3D books with audio tracks in India
Animal series Wild Life, Marine Life, Birds, Insects Educational books Alphabets, Numbers, Simple words
Educational content of elementary science subjects to make learning easier such as structure of molecules.
MARKETING PLAN
Segmenting
Age Group: 2-5 and 5-10 Family income: high income group Geography: Metros of India
Targeting
2 age groups: 2-5, and 5-10 Their parents, and adults who may want to give our products as gifts to the target groups.
Positioning
Product
3D books with audio tracks launched in series such as animal series, simple word series, or science series.
Medium to high pricing Major cities in India(metros at initial stage)
Price
Place
Promotion
Advertising Pull strategy
OPERATIONS
Employees
Suppliers
COST OF PROJECT:
Total ( Rs in lacs) Project Cost Land Factory buildings Site development Plant & MachineryImported Indigenous Miscellaneous Fixed Assets Preliminary Preoperative expenses Margin money for working capital Total 188.00 52.00 240.00 60.00 26.00 70.00 106.00 1000.00 236.00 80.00 316.00 200.00
MEANS OF FINANCE
STRENGHTSEase of Usage Dual Purpose Distribution Network Revolutionary Product Durability SWOT
OPPORTUNITIESChanging needs and style of education. Increase in working professionals especially working couples. Widespread urbanization in coming times. Growing demand for convenience.
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