BERRY-GO-ROUND PUBLISHING

3D BOOKS WITH AUDIO TRACKS

High-end educational toy Presented By: Bhawna Dhamija MBA 4 C 29

BERRY-GO-ROUND PUBLISHING

Offers 3D books with audio tracks.

An innovative new way of enhancing kids learning through lively 3D images and soundtracks.

OUR MISSION- To bring fun dimension into kids learning.

MARKET, OPPORTUNITY AND COMPETITOR ANALYSIS

Market Analysis INDIA

Major book publishing country 15% industry growth rate per year

Opportunity
30.1% population under age of 14. Indian parents weight importantly on education

Competitor Analysis
15,000 publishing houses in India No 3D books with audio tracks in India

3D BOOKS WITH AUDIO TRACKS

Age Group: 2-5

Animal series Wild Life, Marine Life, Birds, Insects Educational books Alphabets, Numbers, Simple words

Age Group: 5-10

Educational content of elementary science subjects to make learning easier such as structure of molecules.

MARKETING PLAN

Segmenting

Age Group: 2-5 and 5-10 Family income: high income group Geography: Metros of India

Targeting
2 age groups: 2-5, and 5-10 Their parents, and adults who may want to give our products as gifts to the target groups.

Positioning

High-end educational toy

MARKETING STRATEGY 4PS

Product

3D books with audio tracks launched in series such as animal series, simple word series, or science series.
Medium to high pricing Major cities in India(metros at initial stage)

Price

Place

Promotion
Advertising Pull strategy

OPERATIONS

Office location Manesar, Haryana, India Facilities and equipments

Employees
Suppliers

DEVELOPMENT AND FUTURE PROSPECTS

Generation of new types of books

3D Fairytale books with soundtracks

Reproduction of Walt Disney stories in 3D books and soundtracks Teenagers, and adults

Corporation with Walt Disney

Expansion into different age group

Expansion into different type of books

3D scientific books 3D storytelling books 3D Magazines/Catalogs

COST OF PROJECT:
Total ( Rs in lacs) Project Cost Land Factory buildings Site development Plant & MachineryImported Indigenous Miscellaneous Fixed Assets Preliminary Preoperative expenses Margin money for working capital Total 188.00 52.00 240.00 60.00 26.00 70.00 106.00 1000.00 236.00 80.00 316.00 200.00

MEANS OF FINANCE

Secured/long term loans Equity Share Capital

STRENGHTSEase of Usage Dual Purpose Distribution Network Revolutionary Product Durability SWOT

WEAKNESSLimited Target Market Brand acknowledgement

OPPORTUNITIESChanging needs and style of education. Increase in working professionals especially working couples. Widespread urbanization in coming times. Growing demand for convenience.

THREATSObsolescence of Technology Easy Cannibalization

THANK YOU!