ZEST

inno

innovation forgrowth

Launching a new innovation is just like having a baby

Approach innovation as a woman !!

The Womans Approach : Love is a long-term commitment, Looking for eternal true love

The Mans Approach : Love equals SEX, Looking for one-night stands

You dont just have a baby when you feel like it

It takes proper planning ..

Check out your Portfolio - which of the potential guys fit into what you want (with some contingencies as well !!)

Handsome Super Rich = High Potential High Risk

Jo = Newly met, exciting & romantic need time to get to know

Somchai = known for years Upgrade from friend to Lover Somwang = Guy next door the sure thing No big deal

The Baby Funnel

Plan for Innovation like you plan your life

Interview people you know Screening potential dates

Getting to know
Get inputs from Family - Friends Live-in (= in-use)

Planning the financials Checking compatibility (blood-check)

Checking out hospital Planning schools Baby Shopping

Raising the baby Supporting the baby Having more babies ??

Married Start Dating

Pregnant

Have a Baby

The Right-brain Left-brain of Love and Life

romance
excitement surprises

banks

schools reality
Have a Baby

hospitals

dreams
Married Start Dating Pregnant

The strongest makes it

The Innovation funnel looks a bit like the Conception process ..

Drop

& Level of Pain

Its ok to

kill

But the later you make the decision the more painful it is

Keith 287-0020 Jo 937-8888 Somchai 488-4888 John 350-4567 Pete 870-8006

Somwang 855-2345
Bratt 001-844-6789

Married

Pregnant

Have a Baby

Start Dating

Our brand managers are pregnant all the time !! We need time to raise the babies as well

You take care and nurture him, making sure he grows to be someone great !!!!

inno

ZEST

innovation forgrowth

a simple process

The complete Innovation Funnel

Ideas Feasibility Capability Launch preparation Post Launch evaluation Rollout Contender

Initial consumer Evidence Innocheck Results (Optionnal) Qualitative Concept Test Quantitative In-use & Pack Test CTM Classification with Network Menu Identify Project Leader and Team Set-up Risk Assessment Process & Pack Development MFG, SC and Cap Asess Risk Assessment Build comand forecast with commercial assess. Launch Support Plan Production Trial & Prod. Prototype Final mix test (STM results) Preview Test Results Finalize product and pack specs. Shoot TVC Issue Standard Operating Procedure

L a u n

Innovation Assess Team Learning (S-C) Quali Post Launch Quanti Post Launch

Produce Launch Stock

Product Listing Implement L Support Plan

c h

Risk Assessment

drop - dead point

Contract Charter gate gate

Rollout Launch gate gate

drop - dead point = the go-no-go decision point where there is minimal damage and time to progress with contingency plan for on-time launch (InnoSCAN meeting - before Contact Gate)