Confectionary

12 weeks period ending 24 February 2013 (12 w/e P2/13)

Kantar Worldpanel

EXECUTIVE SUMMARY
In line with moderate economic expansion, February inflation rate has rise by 7.1% over the previous year and by 1.3% compared with previous month the lowest pace among past February months. Most of this price increase comes from food sectors due to high consumer demand during Tet. Despite the overall lagging demand, the FMCG market has surged by 15% in Urban and 9% in Rural over the last three months compared to a year ago in terms of value. Beverages, Packaged Foods and Home Care are among the most favoured sectors during this season. Street Shop is still the key shopping channel in both Urban and Rural. Modern Trade continues to keep up its high-speed expansion with a rapid two-digit growth across the country, directly impacting wet market. Instant Coffee in Urban and Biscuits in Rural enjoy great volume growth by +21% and +29% respectively thanks to both consumption uplift and buyer attraction. Tet is the peak moment of consumer spending in Vietnam. The spectacular growth in Tet consumption is mainly driven by confectionary, soft drinks and cooking additives sectors.
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KEY INDICATORS

+5.0% GDP

Full year 2012 vs. year ago

#EasedPricePressure
Inflation pressure eased as domestic consumption struggled to rebound.

+7.0% CPI

February 2013 vs. year ago

FMCG GROWTH, URBAN 4 CITIES #FMCGBlooms

Despite moderate economic expansion, FMCG market has surged by 15% in Urban and 9% in Rural compared to last year.

+15% 12 weeks ending 24 February 2013 vs. year ago

(12 w/e P2/13 vs. YA)

FMCG GROWTH, RURAL

+9%
12 weeks ending 24 February 2013 vs. year ago (12 w/e P2/13 vs. YA)

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FMCG MONTHLY YEAR-ON-YEAR CHANGE (%)

After slowing down since mid-2012, FMCG market has surged up in last period thanks to high demand during Tet.

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FMCG BASKET TRENDS

Packaged Foods in Urban and Beverage in Rural achieved the best performance partly thanks to high consumer demand during Tet.

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RETAILER SNAPSHOT URBAN

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RETAILER SNAPSHOT RURAL

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EASED INFLATION AMID LOW DOMESTIC DEMAND

LEADING DRIVE OF PACKAGED FOODS IN URBAN & BEVERAGES IN RURAL MODERN TRADE IN RAPID GROWTH

KEY MESSAGES

HOT CATEGORIES: INSTANT COFFEE IN URBAN & BISCUITS IN RURAL

TET A SPECTACULAR SPENDING SPREE BEVERAGES & CONFECTIONARY ARE KING
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About Kantar Worldpanel

Kantar Worldpanel is the world leader in consumer knowledge and insights based on continuous consumer panels. Its High Definition Inspiration approach combines market monitoring, advanced analytics and tailored market research solutions to deliver both the big picture and the fine detail that inspire successful actions by its clients. Kantar Worldpanels expertise about what people buy or use and why has become the market currency for brand owners, retailers, market analysts and government organisations globally. With over 60 years experience, a team of 3,500, and services covering more than 55 countries directly or through partners, Kantar Worldpanel delivers High Definition Inspiration in fields as diverse as FMCG, impulse products, fashion, baby, telecommunications and entertainment, among many others. For further information, please visit us at www.kantarworldpanel.com.vn

Contact us
Kantar Worldpanel Vietnam 58 Vo Van Tan Street, District 3, Ho Chi Minh City, Vietnam tel: +84 8 39306631 fax: +84 8 39306632 email: vietnam@kantarworldpanel.com website: www.kantarworldpanel.com.vn

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