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Business Intelligence Applications

BI and Performance Management

Consistently the Top IT and Business Priorities Worldwide
the most important technology in 2007 is Business Intelligence Finances Top Area of Importance

Sources: CIO Insight, The Future of I.T.: What's on Tap for 2007 and Beyond, January 16, 2007; IBM Business Consulting Serv ices, The Global CFO Study 2005

Business Intelligence Drives Increased Effectiveness in every Business Function

Sales Analytics
Improve pipeline visibility and forecast accuracy

Financial Analytics
Real-time view of financial condition and drivers of cost and profitability

Service & Contact Center Analytics

Convert service calls into sales through enhanced cross-selling

Supply Chain Analytics

Optimize supplier sourcing, supplier performance, and inventory levels

Marketing Analytics
Real-time visibility into campaign execution, results, and ROI

HR / Workforce Analytics
Understand what drives employee productivity and org. performance

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Our Mission
Making our software a source of continual competitive advantage for our customers Better Information Better Results

Our Approach to BI Applications

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Pre-Build Applications to reduce complexity and TCO for our customers Extend Applications with Best in Class Technology Integrate BI Applications with ERP and CRM

Pre-Built BI Applications from Oracle Reduce Complexity

DASHBOARDS
Visible

PLUMBING
Under the Surface Mappings to multiple applications

and data transformation all take expertise and time

DELIVER BETTER INSIGHT TO CUSTOMERS MULTI-APPLICATION ENVIRONMENTS

Oracles Product Strategy

Integrated Business Intelligence Database
Business Intelligence & Data Mining Functions Integrated in Database

Integrated Business Intelligence Tools

Best-of-Breed, Next Generation Business Intelligence Technology Platform

Integrated Analytic Applications

Enterprise Wide, Industry Specific Analytic and Corporate Performance Management Applications

Exploits Any Information Technology Environment

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Analytic Applications Families

All on Common Oracle BI EE Technology
New New
New Version

Fusion Intelligence for EBS

Enhancement/Extension of DBI

Fusion Intelligence for PeopleSoft Enterprise

Extension of EPM, Replacement for BO,Cognos,MSTR
Ad-hoc Analysis Proactive Detection and Alerts

Oracle BI Applications
Single source, Multi-source For EBS, PSFT, SEBL, SAP, Other

Interactive Dashboards

Reporting & Publishing

Disconnected Analytics

MS Office Plug-in

Web Services

Oracle BI Suite EE

Other Operational & Analytic Sources

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Oracle BI Suite Enterprise Edition

Unified Business Intelligence Infrastructure
Interactive Dashboards Reporting & Publishing Ad-hoc Analysis Proactive Detection and Alerts Disconnected Analytics MS Office Plug-in Web Services

Enterprise Business Model and Abstraction Layer

Oracle BI Server

Intelligent Caching Services Multidimensional Calculation and Integration Engine Intelligent Request Generation and Optimized Data Access Services

OLTP & ODS Systems

Data Warehouse Data Mart

SAP, Oracle PeopleSoft, Siebel, Custom Apps

Files Excel XML

Business Process

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Oracle BI Applications
Single- and multi-source Analytic Apps Built on BI Suite EE
Service & Contact Center Order Management & Fulfillment

Sales

Marketing

Supply Chain

Financials

Human Resources

Oracle BI Applications
Interactive Dashboards Reporting & Publishing Ad-hoc Analysis Proactive Detection and Alerts Disconnected Analytics MS Office Plug-in Web Services

Oracle BI Suite EE

BAW Schema Packaged ETL Maps

Universal Adapters

IVR, ACD, CTI Hyperion MS Excel Other Data Sources

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Oracle BI Applications
Multi-Source Analytics with Single Architecture
Auto Comms & Media
Complex Consumer Sector Mfg

Energy

Financial Services

High Tech

Insurance Life & Health Sciences

Public Sector

Travel & Trans

Sales
Pipeline Analysis Triangulated Forecasting Sales Team Effectiveness Up-sell / Cross-sell Cycle Time Analysis Lead Conversion

Service & Contact Center

Churn Propensity Customer Satisfaction Resolution Rates Service Rep Effectiveness Service Cost Analysis Service Trends

Marketing
Campaign Scorecard Response Rates Product Propensity Loyalty and Attrition Market Basket Analysis Campaign ROI

Order Management & Fulfillment

Order Linearity
Orders vs. Available Inventory

Supply Chain
Supplier Performance Spend Analysis Procurement Cycle Times Inventory Availability Employee Expenses BOM Analysis

Financials
A/R & A/P Analysis

Human Resources
Employee Productivity

GL / Balance Compensation Sheet Analysis Analysis

Customer & Product Profitability

Cycle Time Analysis Backlog Analysis Fulfillment Status Customer Receivables

HR Compliance Reporting Workforce Profile Turnover Trends Return on Human Capital

P&L Analysis Expense Management Cash Flow Analysis

Prebuilt adapters:

Other Operational & Analytic Sources

Oracle BI Suite Enterprise Edition

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Oracle BI Applications
Multi-Source Analytics with Single Architecture
Auto Comms & Media
Complex Consumer Sector Mfg

Energy

Financial Services

High Tech

Insurance Life & Health Sciences

Public Sector

Travel & Trans

Sales
Pipeline Analysis Triangulated Forecasting Sales Team Effectiveness Up-sell / Cross-sell Cycle Time Analysis Lead Conversion

Service & Contact Center

Churn Propensity Customer Satisfaction Resolution Rates Service Rep Effectiveness Service Cost Analysis Service Trends

Marketing
Campaign Scorecard Response Rates Product Propensity Loyalty and Attrition Market Basket Analysis Campaign ROI

Order Management & Fulfillment

Order Linearity
Orders vs. Available Inventory

Supply Chain
Supplier Performance Spend Analysis Procurement Cycle Times Inventory Availability Employee Expenses BOM Analysis

Financials
A/R & A/P Analysis

Human Resources
Employee Productivity

GL / Balance Compensation Sheet Analysis Analysis

Customer & Product Profitability

Cycle Time Analysis Backlog Analysis Fulfillment Status Customer Receivables

HR Compliance Reporting Workforce Profile Turnover Trends Return on Human Capital

P&L Analysis Expense Management Cash Flow Analysis

Prebuilt adapters:

Other Operational & Analytic Sources

Oracle BI Suite Enterprise Edition

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Oracle Financial Analytics Product Components

1 Pre-built warehouse with 16 star-schemas 3 Pre-mapped metadata, including embedded

designed for analysis and reporting on Financial Analytics

best practice calculations and metrics for Financial, Executives and other Business Users. Presentation Layer

Logical Business Model

Physical Sources

2 Pre-built ETL to extract data from over 3,000

operational tables and load it into the DW, sourced from SAP, PSFT, Oracle EBS and other sources.

4 A best practice library of over 360 pre-built

metrics, 30 Intelligent Dashboards, 200+ Reports and several alerts for CFO, Finance Controller, Financial Analyst, AR/AP Managers and Executives

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Oracle BI Applications Architecture

Dashboards by Role Reports, Analysis / Analytic Workflows Oracle BI Presentation Services

Role Based Dashboards Analytic Workflow Guided Navigation Security / Visibility Alerts & Proactive Delivery

Administration

Logical Model / Subject Areas

Physical Map Data Warehouse / Data Model Direct Access to Source Data Load Process Staging Area

Oracle BI Server

Metadata

Metrics / KPIs

Logical to Physical Abstraction Layer Calculations and Metrics Definition Visibility & Personalization Dynamic SQL Generation
Abstracted Data Model Conformed Dimensions Heterogeneous Database support Database specific indexing Highly Parallel Multistage and Customizable Deployment Modularity

ETL

Extraction Process

Oracle SAP R/3

Siebel

PSFT

EDW Other
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Federated Data Sources

DAC

Oracle BI Apps: Selected Key Entities

Unified multi-source data model
Sales
Opportunities Quotes Pipeline

Call Center
ACD Events Rep Activities Contact-Rep Snapshot Targets and Benchmark IVR Navigation History

Conformed Dimensions Customer Products Suppliers Cost Centers Profit Centers Internal Organizations Customer Locations Customer Contacts GL Accounts Employee Sales Reps Service Reps Partners Campaign Offers

Order Management
Sales Order Lines Sales Schedule Lines Bookings Pick Lines Billings Backlogs

Service

Service Requests Activities Agreements

Marketing

Campaigns Responses Marketing Costs

Workforce

Compensation Employee Profile Employee Events

Supply Chain
Purchase Order Lines Purchase Requisition Lines Purchase Order Receipts Inventory Balance Inventory Transactions

Pharma

Prescriptions Syndicated Market Data

Financials

Finance
Receivables Payables General Ledger COGS

Financial Assets Insurance Claims

Public Sector
Benefits Cases Incidents Leads

Modular DW Data Model includes: ~350 Fact Tables ~550 Dimension Tables ~5,200 prebuilt Metrics (2,500+ are derived metrics) ~15,000 Data Elements
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Example: Analytic Workflows

Business Objectives / Issues
Maximize Cash Flow

Is DSO on target?

Is DPO on target?

Is Overdue Balances trending up?

Are Payment Terms in compliance?

Business Function:
Receivables

Gain Insights

How long is the underlying Overdue Balance pending?

What is the aging of Due Balances?

Role:
Director, Credits & Collections

Who are the Customers and Collectors?

Drill to Due Balances by Region

Objectives:
1) Maximize Cash Flow 2) Control Risk of Receivables Portfolio

Drill to Overdue Invoice Detail

Take Action

Target collection efforts to reduce overdue balances

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Example: Analytic Workflows

Business Objectives / Issues
Maximize Cash Flow

Is DSO on target?

Is Overdue Balances trending up? How long is the underlying Overdue Balance pending?

Gain Insights

Who are the Customers?

Drill to Overdue Invoice Detail

Take Action

Target collection efforts to reduce overdue balances

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PCS Computing: Analytics in Action

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Sales

Identify Problem w/ Revenue

Problem with Invoice & Backlog

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Execute Multichannel Sales Campaign

Supply Chain

Locate Substitute Product

Source Additional Parts

Identify Overstocked Laptops

Finance

Verify Supplier Payable Status

Marketing

Create Campaign for Overstock

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Contact Center
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Ensure Campaign Readiness

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Monitor Contact Center Performance

Workforce

Address Agent Retention issue

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Seamless Analytics Across Multiple Data Sources

Sales

Supply Chain

Finance

Marketing

Contact Center

Workforce
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Speeds Time To Value and Lowers TCO

Build from Scratch with Traditional BI Tools Training / Roll-out Define Metrics & Dashboards Oracle BI Applications

DW Design Training / Rollout Back-end ETL and Mapping Define Metrics & Dashboards DW Design Back-end ETL and Mapping Months or Years Weeks or Months

Oracle BI Applications solutions approach: Faster time to value Lower TCO Assured business value

Easy to use, easy to adapt

Role-based dashboards and thousands of pre-defined metrics Prebuilt DW design, adapts to your EDW Prebuilt Business Adapters for Oracle, PeopleSoft, Siebel, SAP, others

Source: Patricia Seybold Research, Gartner, Merrill Lynch, Oracle Analysis

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What Customers Are Achieving

With Oracle BI Applications
Deployed to 800 users in under 90 days Analytics for sales-oriented contact center

Live in 120 days Sales Analytics Deployed to 3,000+ users in 3 months Sales Analytics 4 months from decision to live for 1,200 users Pharma Analytics Live in 100 days, 6,500 users Sales and Marketing Analytics I can vouch that it can be deployed as rapidly as they claim...It is a product that really delivers.

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New BI Applications 7.9 Release

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7.9 Release Themes

Unified multi-source data model Enhanced user experience Data Warehouse Administration Console Expanded deployment options
Support Oracle EBS v11 v11i9 and v11i10 Support DB2 V8 on z/OS as both source and target database Support Teradata V2R6 as target database

Full localization
Translation to 15 languages

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Tight Integration with Applications

Shared security with Oracle EBS and Siebel CRM EBS Security Integration
FND_User security Shared responsibilities between Oracle EBS and Oracle BI Apps Oracle SSO

Siebel CRM Security Integration

Siebel native security Shared responsibilities between Siebel CRM and Oracle BI Apps

Hot-Pluggable Security
Pre-built security roles in BI Applications Users/roles synchronized with selected security environment

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Tight Integration with Applications

Action Links navigate from analytical to operational Action Links
Direct navigation from analytical report to transactional detail while maintaining context Take action immediately without navigating to a different screen

Oracle EBS Integration Siebel CRM Integration

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Analytic Workflows
Directed analysis helps inexpert users
Guided Navigation
Enables users to quickly navigate a standard path of analytical discovery specific to their function and role Enhances usability and lowers learning curve for new users

Conditional Navigation
Appears only when conditions are met and alerts users to potential out of ordinary conditions that require attention Guides users to next logical step of analytical discovery

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Data Warehouse Administration Console (DAC)

Strong Competitive Differentiator For warehouse developers and ETL Administrator ETL orchestration tool
Application Configuration Execution & Recovery Monitoring

Allows:
Pin-point deployment Load balancing Reduced load windows Fine-grained failure recovery

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Portfolio of Analytic Applications

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Analytic Applications Families

All on Common Oracle BI EE Technology
New New
New Version

Fusion Intelligence for EBS

Enhancement/Extension of DBI

Fusion Intelligence for PeopleSoft Enterprise

Extension of EPM, Replacement for BO,Cognos,MSTR
Ad-hoc Analysis Proactive Detection and Alerts

Oracle BI Applications
Single source, Multi-source For EBS, PSFT, SEBL, SAP, Other

Interactive Dashboards

Reporting & Publishing

Disconnected Analytics

MS Office Plug-in

Web Services

Oracle BI Suite EE

Other Operational & Analytic Sources

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Daily Business Intelligence

Fully Integrated Business Intelligence for the E-Business Suite

Suite of pre-built, role-based BI Applications Easy-to-use, interactive, and extensible dashboards Seamless integration with E-Business Suite Single source of truth (no upload to data warehouse) Seamless drilldown to transaction tables Easy to deploy No separate ETL tool to learn and maintain Very low TCO

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Oracle Daily Business Intelligence (DBI)

Easy-To-Use Dashboards Within E-Business Suite

Role Based Dashboards Leverages EBS Infrastructure and Materialized Views No Data Movement Required Drill Directly to Transactions from Summaries Implements in Days Fastest Path to Information from EBS Part of EBS Rapid Install No Training Required

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Drill Through: Summary to Actual Transactions

Summary & Trends

Detail Information

Transactions

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EBS R12: Continued Delivery of Pre-built Apps

11i.9 (DBI v6)
Dashboards KPIs Intelligence Reports 33 214 377

11i.10 (DBI v7+)

54 313 827

12 (DBI v8)
60 362 918

Finance
CFO Controller Treasurer AP manager AR Manager Assets Manager Tax Manager Cost Manager Projects Manager

Human Resources
VP of HR Line Management HR Manager Line Manager HR Analyst Benefits Manager Benefits Analyst Learning Manager HR Specialist Learning Coordinator

Supply Chain
Supply Chain VP Service VP Manufacturing VP Material Management VP Product Management VP Planning VP Plant Manager Production Manager Production Line Supervisor Production Scheduler Production Process Engineer Inventory Manager

Procurement
CFO CPO VP Corporate Procurement VP Business Unit Procurement VP Central Procurement Procurement Manager Buyer Contracts Manager Contracts Administrator Commodity Manager Sourcing Strategy Analyst Contracts Analyst

Revenue Manager
Collections Manager Payroll Manager Accountant Compliance Clerk AP Clerk

HR Help Desk Manager

Compensation Manager Compensation Analyst Benefits Manager Benefits Analyst HR Analyst

AR Clerk
Financials Analyst

Warehouse Manager
Sales Contracts Mgr
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Fusion Intelligence EBS Edition

Pre-Packaged Repository Scope
Financials Intelligence
General Ledger
AP Expenses (GL) AR Revenue (GL) GL Activity Budget AP Invoices AP Invoices Aging (Due & Past) AP Payments Schedule AR AR AR AR AR Adjustments Payments Schedule Receipts Invoices Aging Receivables

Supply Chain Intelligence

Order to Revenue Order Fulfillment and Shipping Manufacturing (Process and Discrete) Inventory (Process and Discrete)

Accounts Payable

CRM Intelligence
Sales Opportunity Sales Pipeline Sales Forecasting Service

Accounts Receivable

Sales Credits Compliance

Human Resources Intelligence

DBI Workforce Activity and Deployment DBI Compensation Salary Summarization DBI Leave and Absences HCM EUL Recruitment Pipeline HCM EUL Recruitment Vacancies

Procurement Intelligence
Procurement Management Supplier Management

Not a Commitment to DeliverSubject to Change

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Solution Architecture
Components of Intelligence Applications
Oracle BI Applications (former SBA) Fusion Intelligence for PeopleSoft Fusion Intelligence for Oracle

Solution Architecture

Pre-Packaged Reports Pre-Packaged Dashboards Pre-Packaged Semantic Objects

Metrics

JD Edwards

Maps

Packaged Integrations

In-Place Schema (DBI) MDW (EPM) RMW & CW (SBA)

Models
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Fusion Intelligence for EBS

Best of Both Worlds!
After

Value Proposition : Flexible, Extensible BI Platform that is open to multiple data sources; low TCO of DBI
"This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality 41 described remains at the sole discretion of Oracle"

Fusion Intelligence for EBS Features

Flexible Time Periods

After
Multiple Currencies

Guided Navigation

Key Performance Indicators

Summary Results

Multiple Data Widgets for presenting data

"This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality 42 described remains at the sole discretion of Oracle"

Fusion Intelligence for EBS Details

End-to-end Oracle solution Pre-packaged dashboard templates A repository with a business model based on underlying DBI data model

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Pre-Integrated For Embedded BI

Embedded, In-context, reports and graphs to promote action within transactional workflows

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Guided Drilldown
Summary & Trends

Detail Information

Actual Transactions

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Ad-hoc Query Capability

DBI Base Summaries and MVs available for Ad-hoc analysis New Calculated Fields Available within Market Leading BI Toolset Easy to use Charting tool Formatting Widgets Highlighting Multi-language

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Guided Navigation & Action Links

Analytic Workflows
Guided Navigation and Conditional Navigation links Checks for specific conditions and displays (or not) a dashboard section, or a navigational link to either a report or a dashboard

Action Links
Direct navigation from record to transactional while maintaining context

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Integrated Security
Launch Oracle

DBI EE dashboard from Application Navigator

Shared responsibilities between Oracle EBS and Oracle DBI EE Sign in only once in EBS

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Three Components of Fusion Intelligence

Fusion Intelligence for EBS and PeopleSoft* Oracle BI Enterprise Edition Suite License DBI or EPM Apps (many customers already have this)

OLTP

EBS

PSFT

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Product Roadmap

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Oracle BI Apps Roadmap

OBI Apps
Oracle BI Applications BI 7.9 Unified enterprise data model Leverages BI EE 10gR3 Enhanced DAC Oracle BI Applications BI 7.9.0.1 Translation to 15 languages

Oracle BI Applications 7.9.1 PSFT 8.8 HR, Financials adapter SEBL 8.0 adapter Data Lineage Console OFSA Analytics

BI

Oracle BI Applications 7.9.X PSFT 8.9, 9.0 HR, Financials adapters SAP 4.6c, 4.7 adapters EBS R12 adapter

BI

Oracle BI Applications 8.0 New application content

BI

Oracle BI Apps for Fusion Applications

"This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality 51 described remains at the sole discretion of Oracle"

Oracle BI Applications ETL Adapter Support

CRM EBS 12 EBS 11.5.10 EBS 11.5.9 EBS 11.5.8 PSFT 9.0 PSFT 8.9 PSFT 8.8 SAP 4.7 SAP 4.6c Universal Siebel 8.0 Siebel 7.8 Siebel 7.7 Siebel 7.5 Siebel 6.3 7.9.1 7.9 7.9 7.9 7.9 Not Applicable 7.9.x 7.9.x Financials 7.9.x 7.9 7.9 7.9 7.9.x 7.9.x 7.9.1 7.9.x 7.9 7.9 7.9 Human Resources 7.9.x 7.9 7.9 7.9 7.9.x 7.9.x 7.9.1 7.9.x 7.9 7.9 7.9.x 7.9 7.9 7.9.x 7.9 7.9 Supply Chain 7.9.x 7.9 7.9 7.9 Order Management 7.9.x 7.9 7.9 7.9 Procurement & Spend 7.9.x 7.9 7.9 7.9

7.9 7.9.1 7.9.x Strategy:

ETL adapters to be delivered as 7.9.x patches as they become available. To be available soon: SEBL 8.0
PSFT 8.8 PSFT 8.9 EBS 12

SAP 4.6c
SAP 4.7

"This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality 52 described remains at the sole discretion of Oracle"

Fusion Intelligence Supported Integrations

CRM EBS 12 EBS 11.5.10 EBS 11.5.9 PSFT 9.0 PSFT 8.9 PSFT 8.8 PSFT 8.4 SAP 4.7 SAP 4.6c Siebel 8.0 Siebel 7.8 Siebel 7.7 Siebel 7.5 Siebel 6.3 7.9.1 7.9 7.9 7.9 7.9 Not Applicable FI R-0.1 FI R-0 DBI v6 EPM 9.0 EPM 9.0 EPM 9.0 EPM 9.0 Financials FI R-0.1 FI R-0 DBI v6 FI R-0 EPM 9.0 FI R-0 EPM 9.0 FI R-0 EPM 9.0 FI R-0 EPM 9.0 Human Resources FI R-0.1 FI R-0 DBI v6 FI R-0 EPM 9.0 FI R-0 EPM 9.0 FI R-0 EPM 9.0 FI R-0 EPM 9.0 Supply Chain FI R-0.1 FI R-0 DBI v6 FI R-0 EPM 9.0 FI R-0 EPM 9.0 FI R-0 EPM 9.0 FI R-0 EPM 9.0 Order Management FI R-0.1 FI R-0 DBI v6 FI R-0 EPM 9.0 FI R-0 EPM 9.0 FI R-0 EPM 9.0 FI R-0 EPM 9.0 Procurement & Spend FI R-0.1 FI R-0 DBI v6 FI R-0 EPM 9.0 FI R-0 EPM 9.0 FI R-0 EPM 9.0 FI R-0 EPM 9.0

FI R-0, DBI R-0 FI R-0.1 No planned release

FI R-0, DBI v6+: Released FI R-0.1 - In dev, target end of Apr.

"This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality 53 described remains at the sole discretion of Oracle"

OBIA ETL Statement of Direction

Informatica and Oracle Data Integrator to be supported Informatica PowerCenter
OEM distribution extended until at least 2010, with optional extensions After distribution terminates, 8 additional years full support for existing customer, including new Informatica versions Informatica use: any sources, any extension of BI Applications, must be used to target BI Applications

Oracle Data Integrator (ODI)

Plan to offer as alternative to Informatica

Full ongoing support for both Informatica and ODI DAC to support both Informatica and ODI

"This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality 54 described remains at the sole discretion of Oracle"

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Working with Oracle Marketing

Joe Thomas April 3rd, 2007

Intelligent Partners

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are easy to market!

know how to tell a good story!

are good partners!

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are easy to market

Differentiated Skills
Expertise, Geography, Verticals, Oracle Only vs Mixed

Ready to Engage
Have stories, spokespeople and venues, and want to take advantage of Oracles

Agile
Short windows of opportunity Avoid lengthy approval cycles

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know how to tell a good story

Interesting Characters
Can name names, customer hook

Engaging Plot
Details/Metrics/Benchmarks Business Problem

Happy Endings
Business Benefits Customer quotes

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are Good Partners

Engaged with the Oracle Network
BI Partner Team, Product Marketing, Field Marketing, BI Sales Team, ASMs, PR, Oracle Press, AR, Executives.

Understand the Oracle Eco-system

User Groups Mutual Partners

Shared Value Proposition

Partners not vendors Willing to co-brand and co-sponsor events and content

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Suggestions
Write my marketing pitch on you
Brief How does Oracle fit inside your business

Mutual Customer Reference Inventory

Have 3 Write them up or forward already existing ones Work with us to package

Pick a Story
Co-branded content Bi-lined articles

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