How we see innovation Determines what we do to encourage it . . . And our impact on the business
Technology push
Market pull
Coupling model
References:
Hobday, M. (2005) Firm-level Innovation Models: Perspectives on Research in Developed and Developing Countries, Technology Analysis & Strategic Management, Vol. 17, No. 2, 121146, June. Tidd, J. Bessant, J. and Pavitt, K. (1997) Managing Innovation: Integrating Technological, Market and Organisational Change, John Wiley and Sons, Chichester