By: Sakshi Bhambhu (IPG-5) Sakshi Sharma (IPG-4)

What is a Case Study?

A case study is a story about something unique, special, or interesting. Stories can be about individuals, organizations, processes, programs, neighbourhoods, institutions, and even events.

The case study gives the story behind the result by capturing what happened to bring it about, and can be a good opportunity to highlight a projects success, or to bring attention to a particular challenge or difficulty in a project.
Cases might be selected because they are highly effective, not effective, representative, typical, or of special interest.

Examples
A few examples of case study topics are provided below

Absenteeism in our Insti

Gangnam Style of Psy Samsung Rapid Growth

The Elements of a Case Study

The Problem i. Identify the problem ii. Explain why the problem is important

iii. How was the problem identified?

iv. Was the process for identifying the problem effective? Steps taken to address the problem Results Challenges and how they were met Beyond Results Lessons Learned

Basic Guidelines
Read the case carefully

Mark all the sentences which seem to be important oThey may contain some facts oThey may reflect past conditions oThey may tell what the firm plans to take up in future etc.
Identify the strengths, weaknesses, opportunities and threats right away.

Problem-Solving Procedure
Gathering Information and Defining the Problem

Developing Alternatives

Solution and Implementation Framework

Evaluation and Monitoring

SWOT Analysis
Strengths S Leave Blank
List Strengths

Weaknesses W
List Weaknesses

Opportunities O
List Opportunities

SO Strategies
Use strengths to take advantage of opportunities

WO Strategies
Overcoming weaknesses by taking advantage of opportunities

Threats T
List Threats

ST Strategies
Use strengths to avoid threats

WT Strategies
Minimize weaknesses and avoid threats

POTENTIAL/LIKELY STRENGTHS, WEAKNESSES, OPPORTUNITIES AND THREATS

SWOT ANALYSIS AND RECOMMENDED STRATEGIES

SWOT ANALYSIS: A CONTINUING PROCESS

Competitor analysis (Michael Porters Model)

BCG Matrix

Giving Solutions to a Mgmt Case

Give a brief introduction to The firm (industry, history, practices etc.) Problems being faced Steps being taken, if any Perform a SWOT

Make use of other tools

Come-up with alternative solutions Analyze each

Select the best one(s)

Answer the questions in the end, if any

5W-2H Analysis
Who? What? When? Where? Why?

How?
How much?

Some References for Help

For problem-solving tools:
http://www.mindtools.com/

SWOT help:
http://marketingteacher.com/lesson-store/lesson-swot.html

Problem Solving Steps:

http://www.pitt.edu/~groups/probsolv.html