Logitech Confidential

Welcome

On Case Logitech

Logitech Confidential

Presented By:
ID 11104012 12104012 12104017 12104025 12104016 11104032 Name Md. Mominul Islam Rajib Bosak Dilip Chandra Ghosh Md. Kuddus Md. Abdul Al Mamun Md. Arifuzzaman Miah Program MBA MBA MBA MBA MBA MBA

Logitech Confidential

Logitech
Logitech is a world leader in global provider of personal computer accessories headquartered in Romanel-sur-Morges, Switzerland. The company develops and markets products like peripheral devices for PCs, including keyboards, mice, microphones, game controllers and webcams. Logitech also makes home and computer speakers, headphones, wireless audio devices, as well as audio devices for MP3 players and mobile phones. Logitech purpose is to provide user-friendly interfaces with agility and low cost.

Founded

Switzerland (October 2, 1981)

Founders

Daniel Borel Pierluigi Zappacosta Giacomo Marini

Logitech Confidential

Romanel-sur-Morges Headquarters: Switzerland. Area served : Worldwide Website Industry Key people : www.logitech.com : Computer peripherals

Guerrino De Luca (Chairman and acting CEO) Erik Bardman (SVP, Finance and CFO)

Logo

CURRENT SITUATION Current performance:

Logitech Confidential

1981 Established in Switzerland by Daniel Borel & Pierluigi Zappacosta & Giacomo Marini. 1982 introduces its first computer mouse, the P4 1984 introduces the C7, which sells for under $100 and does not require a separate power supply. 1989 introduces the Series 9 mouse. 1997 first USB mouse 2000 Optical sensor to track movement mouse. 2003 exceeds $1b in annual revenue; ships its 500m mouse 2005 opens new facility in Suzhou, China 2006 130 new products; 143m products shipped worldwide

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LOGITECH TODAY Global operations California marketing, finance, and logistics (some R&D) Switzerland research and development (programming) Ireland design, mechanical engineering, sales support Netherlands European distribution Taiwan worldwide operations Suzhou, China manufacturing Performance more than 11000 employees distribution in more than 100 countries projected sales, $2.4 billion (11% OEM; 89% retail)

Logitech Confidential

FINANCIAL INFORMATION
Mar 2009 Mar 2010
Revenues 2.209B 1.967B

Mar 2011
2.363B

Mar 2012
2.316B

Gross Profit
Net Income Assets Current Liabilities

691.23M
107.03M 1.422B 289.29M

626.89M
64.95M 1.600B 440.29M 999.71M -172.8

836.50M
128.46M 1.862B 470.72M 1.205B 158.0

776.59M
71.45M 1.856B 487.79M 1.150B 0.4

Shareholder's Equity
Net change in Cash

997.70M
10.4

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LOGITECH PRODUCTS

o Keyboards o Webcams o Speakers o headphones o Gaming devices o Network music systems o Video-security solutions o Remote controls o Digital Writing

Logitech Confidential

LOGITECH PRODUCTS

1982

1984

1989

2012
Iis products are now distributed worldwide, in over 100 countries.

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TOP MANAGEMENT

Guerrino De Luca Chairman of Logitech's board of directors Acting President & Chief Executive Officer

Erik Bardman Sr. Vice President Chief Financial Officer Finance

Junien Labrousse Executive Vice President Products

Werner Heid Sr. Vice President Sales & Marketing

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Vision Statement
The interface that links people and information will transform the way they work, learn, communicate & play

Mission Statement
Logitech brings to market tools that enrich the interface between people and information

Logitech Confidential

EXTERNAL ENVIRONMENT

GENERAL

The company is facing a tremendous competition of its operating business. The products of Logitech are highly competitive overall world. The main competitive factors for the company are given below: Frequent introduction of new products. Rapid technological advances. Competitors frequently cut prices of their Product quality and reliability. Availability of products Marketing and distribution capability. Service and support.

products.

Above are the main threats for the company. So if company want to survive in competition ,must have to concentrate above factors.

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STRENGTHS OF THE COMPANY ARE WORLDWIDE REPUTATION, QUALITATIVE PRODUCTS, ADEQUATE RESOURCE, EXPERIENCED EMPLOYEE, EXCELLENT MARKETING STRATEGY, AVAILABILITY OF PRODUCTS, WORLDWIDE MARKETING. THE COMPANY OPERATES ITS BUSINESS ON A GEOGRAPHIC BASIS. THE COMPANY REPORTABLE OPERATING SEGMENTS CONSISTED OF THE AMERICAS, CHAINA AND ASIA PACIFIC. THE RETAIL SEGMENT OPERATED LOGITECH- OWNED RETAIL STORES IN THE CHAINA AND IN INTERNATIONAL MARKETS.

Industry environment
The local companies of China are trying to emulate with multinational companies. The models of Chinese companies are vary from one to another. But generally offers qualitative products at a chipper price. Firstly Chinese companies try to take idea about concern industry and try to become second position in their home market rather than third or fourth position. It is true that they are not economically viable but day by day progressing.

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INTERNAL ENVIRONMENT

Corporate Structure
Matrix structure of management.

Corporate Culture
Global mindset. Efficiency. Transparency and visibility Strong project management practices.

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MARKETING
Logitech operates their business over the California,Switzerland,China and many other countries.Logitech `s products distribution in more than 100 countries.Logitech has sales apporach are retail sales,direct and indirect distribution channels and business with others company.

Marketing mix
Product: Innovative products internationally. Price: Buying power of international market. Promotion: Logitech should continue promotion of its products on the ground of innovation, style and technical elegance, internationally. Place: Eastern Europe, Middle East, and North Africa regions, Americas and in Asia Pacific in Asian

Logitech Confidential

FINANCE
In 2008-2009 hit hard on Logitech`s business. Sales figures were decrease $2.00 bill. From 2.2 bill in 2010 to 2009. Operating income was also decrease $78 mill from $110 mill the previous year. Net income was decrease $65 mill from $107 mill in the previous year. Gross margin was increase 31.9% to 31.3% in previous year.

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SWOT ANALYSIS

Strengths Strong Management Brand Name Unique Products Cost Advantages

Weaknesses Online Presence Cost Structure Customer Service

Opportunities Online Market Fragmented Marke New Services New Products

Threats Bad Economy Mature Markets Intense Competition Political Risk

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IDENTIFICATION OF STRATEGIC ISSUES

Logitech implemented a strategy of innovation

To enhance products with the technologic. To create the most advanced software. Most innovative and collaborative experience for customer. To enhance future portfolios. Expend the depth of the peripheral product line Quick cam PC of connecting corporation. Develop close partnerships with specific platforms.[Phone and Blackberry]. Produce apps [applications for each platform. And Produce ` platform neutral apps by using he mobile web.

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Recommendations
To seek long term profitable growth. Offering the highest quality products. Promote more electronic or digital peripherals. Promote environmental friendlier products. The passion and dedication of employees. Setup and distribute domestically in China and India. Focused strategies on reducing dependencies on suppliers including retail sales channel. Maintain current strategy. Brand Establishment. Mouse Advancements.

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THANKS EVERYBODY TO BE PATIENT