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Chapter 3: Quality Management

What business are you in?


CEO of GM announced, GM wasnt in the business of making cars, GM was in the business of making money. Taylor > Drucker > McNamara

According to Tom Peters from In Search of Excellence fame

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Quality Management

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Examples

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West Babylon School District


Began applying continuous improvement and quality to its administrative and education processes. TQE Applied Demings 14 Points for management to administrative process. Numerous improvements made.

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National Semiconductor

Early proponent of total quality


Quality circles 1981 Preventive maintenance 1982 Statistical process control 1983 Design of experiment techniques 1984 Design for manufacturing techniques 1986

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National Semiconductor
continued

Second stage of quality initiatives (1990s)


Focused on customer-supplier relationships Customer satisfaction Customer score cards Process analysis Employee empowerment Team strategies Problem solving techniques Visioning
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National Semiconductor
continued

Third stage

Personal mastery Shared vision Systems thinking Team learning

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NCR
Produces business information processing systems Recognized need to continuously improve its products Major component of its continuous improvement program is use of statistical techniques

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NCR continued

Began using statistical process control techniques in 1985 to monitor its autoinsertion operation on its printed circuit board assembly line.

Line was producing an unacceptable number of defects. Reasons included misinserted or broken parts, using the wrong parts and so on.
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NCR continued

Quality engineering department established process averages, control limits and guidelines for action for out-ofcontrol conditions.

Production was stopped when out-of-control condition detected until cause identified. Random samples of 1000 insertions were collected each hour and the results plotted on a c chart. Out-of-control situations were investigated to identify the assignable cause.
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NCR concluded

Learned a great deal about the autoinsertion operation using the control charts.

Problem of broken parts was traced to a specific supplier.

Because of the success of this experiment, statistical process control was implemented across the entire assembly line. NCR has since changed its approach from inspect and repair to prevent and design for quality.
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Timber Companies

Because of environmental restrictions and limited quantities of large-diameter trees, many timber companies are using statistical quality control techniques to maximize the quality and quantity of finished lumber produced

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Converting Logs into Finished Lumber


Debarked log split down the middle Split log resawed to create boards Ends of boards trimmed Boards are stacked Log debarked Boards dried in kiln for 2 to 30 days Boards are planed

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Applying SPC to the Stacking Operation


Important because this determines straightness of finished lumber. Lumber stacked in layers. Separators placed between layers to form air channels and transfer weight of wood. Automated equipment used to stack lumber making it necessary to monitor the alignment of the separators.

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Stacking Operation continued


Estimated cost of misplaced separator is $31.50 owing to board warping. Average sawmill handles upwards of 30,000 separators each day. Measuring board placed in front of each column of separators to monitor separator alignment. Stack of lumber contains approximately 15 columns of separators and 360 separators.

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Stacking Operation concluded


Total number of misplaced separators is divided by the total number of separators in the stack of lumber and result plotted on p chart. Using p chart, workers monitor the stacking equipment and identify problems before an out-of-control situation arises.

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Quality Management Perspectives

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Quality Costs

Two primary sets of costs involved in quality


Control costs Failure costs

These costs are often as high as 15 to 35% of sales Costs often broken down into four categories

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Category 1: Prevention Costs

Costs associated with trying to prevent defects and errors


Training for quality Educating suppliers Designing product for quality Designing production system for quality Preventive maintenance
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Category 2: Appraisal Costs

Costs of determining current quality


Measuring and testing parts Running special test laboratories Acquiring special testing equipment Conducting statistical process control Inspecting incoming materials

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Category 3: Internal Costs of Defects

Costs incurred when defects are found before shipment/delivery to customer.


Labor and materials going into scrap Reworking and retesting to correct defects Downtime of equipment and labor while waiting for repairs Yield losses

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Category 4: External Costs of Defects

Costs of trying to correct defects after receipt by customer.


Lost of customer goodwill Recalls to correct problem Warranty, insurance, and legal suit settlements

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Quality Management Philosophies

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W. Edwards Deming
Major source of poor quality is variation Quality improvement the responsibility of top management All employees should be trained in use of problem solving tools and especially statistical techniques

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Demings 14 Points
Create constancy of purpose Adopt the new philosophy Cease dependence on mass inspection End practice of awarding business on basis of price tags Improve constantly and forever Institute modern methods of training

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Demings 14 Points continued


Institute modern method of supervision Drive out fear Breakdown organizational barriers Eliminate arbitrary numerical goals Eliminate work standards and quotas Remove barriers that reduce pride of workmanship

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Demings 14 Points continued


Institute a vigorous program of education and training Push the other 13 points everyday

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Joseph Juran
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Joseph Juran
Quality Control Handbook (1951) Quality Trilogy

Quality Planning Quality Control Quality Improvement

Need to place more emphasis on planning and improvement


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Joseph Juran continued

Organizations move through 4 phases


1. Minimize prevention and appraisal costs results in increased external failure costs 2. Increase appraisal costs finds defects sooner and raises internal costs 3. Process control introduced increasing appraisal costs but lowering internal and external failure costs 4. Prevention costs increased in effort to lower total quality costs
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Phillip Crosby

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Philip B. Crosby
Quality is conformance to requirements, not elegance Better to produce item right the first time than to try to inspect quality in Quality at the source - responsibility shifted from quality control department to workers

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Total Quality Management (TQM)


Quality problems do not exist, rather organizations have functional problems Zero defects only meaningful performance standard Cost of quality the only performance measure

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Economic Control of Quality of Manufactured Product (1931)

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History of TQM
Dr. Shewart began using statistical control at the Bell Institute in 1930s Military standards developed in 1950s After World War II, Japanese Union of Scientist and Engineers began consulting with Deming Deming Prize introduced in Japan in 1950

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History of TQM continued


Juran writes Total Quality Control 1951 Juran makes first trip to Japan in 1954 Quality Japans national slogan in 1956 First quality circles created in 1957 10,000 quality circles by 1966 100,000 quality circles by 1977 First U.S. quality circle 1974

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Five Steps in TQM


Determine what customers want Develop products and services Develop production system Monitor the system Include customers and suppliers

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New Responsibilities of Quality Control Department


Training employees how to control quality Conducting random quality audits Consulting on quality problems Determining cost of quality Helping implement quality control ideas Overseeing final test of finished goods

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Quality Circles
Focus on all problems facing workers Composed of natural work groups Not limited to shop employees Usually spend couple hours per week on company time analyzing problems

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Quality Tools
Process analysis Runs chart Control chart Pareto chart Histogram

Scatter diagram Fishbone chart Presentation skills Analysis skills Brainstorming

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Tools for Quality Control

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Tools for Quality Control


continued

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Insufficient Time Spent Covering Curriculum

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Taguchi Methods
Design for Manufacturability (DFM) Procedure for statistical testing to determine best combination of product and transformation system design that will make output relatively independent of normal fluctuations in the production system

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Quality Function Deployment (QFD)

Tools for helping translate customer desires directly into product service attributes.

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Benchmarking

Comparing an organizations performance to performance of other organizations.

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Purposes for Benchmarking


Comparing an organizations performance to the best organizations performance Comparing an organizations business processes with similar processes Comparing products and services Identifying best practices to implement Projecting trends

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Steps in Benchmarking

Preparing for the study

obtaining top management support published data original research

Collecting data

Using what was learned to improve organizational performance


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Benchmarking Goals
Learning from experiences of others Determining how organization is performing relative to the best Helping to prioritize improvement efforts

developing stretch goals overcoming complacency within organization


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Quality in Services
Measuring is difficult Training in standard procedures often used to improve quality One way to measure quality of services is to use customer satisfaction surveys J.D. Power and Associates uses surveys to rate domestic airlines, hotel chains, and rental car companies.

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Rating the Performance of Domestic Airlines


On-time performance (25%) Airport check-in (11%) Courtesy of flight attendants (11%) Seating comfort (11%)

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Service Defections

Organizations should monitor customer defections

feedback from defecting customers can be used to identify problem areas can determine what is needed to win them back changes in defection rate can be used as early warning signal
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Quality Awards/Certifications

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Deming Prize Criteria

Policies and objectives Operation of the organization Education Information Management Analysis

Standardization Control Quality assurance Results Future plans

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2001 Malcolm Baldrige Award Criteria

Leadership (120 points)


organizational leadership public responsibility and citizenship

Strategic planning (85 points)

strategy development process strategy deployment

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2001 Malcolm Baldrige Award Criteria continued

Customer and market focus (85 points)


customer and market knowledge customer relationship and satisfaction

Information and analysis (90 points)

measurement and analysis of organizational performance information management


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2001 Malcolm Baldrige Award Criteria continued

Human resource focus (85 points)


work systems employee education, training, and development employee well-being and satisfaction

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2001 Malcolm Baldrige Award Criteria continued

Process management (85)


product and service processes business processes support processes

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2001 Malcolm Baldrige Award Criteria continued

Business results (450 points)


Customer-focused results financial and market results human resource results organizational effectiveness results

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ISO 9000
Guidelines for designing, manufacturing, selling, and servicing products. Selecting an ISO 9000 certified supplier provides some assurance that supplier follows accepted business practices in areas covered by the standard

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Elements of ISO 9000

Management Responsibility Quality System Contract Review Design Control Document and Data Control Purchasing Control of Customer Supplied Product Product Identification and Traceability Process Control Inspection and Testing

Control of Inspection, Measuring, and Test Equipment Inspection and Test Status Control of Nonconforming Product Corrective and Preventive Action Handling, Storage, Packaging, Preservation, and Delivery Internal Quality Audits Training Servicing Statistical Techniques

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ISO 14000

Series of standards covering environmental management systems, environmental auditing, evaluation of environmental performance, environmental labeling, and life-cycle assessment. Intent is to help organizations improve their environmental performance through documentation control, operational control, control of records, training, statistical techniques, and corrective and preventive actions.
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Process Capability

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Process Capability

TQMs emphasis on making it right the first time has resulted in organizations emphasizing the ability of a production system to meet design specifications rather than evaluating the quality of outputs after the fact with acceptance sampling. Process capability measures the extent to which an organizations production system can meet design specifications.
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Engineering Tolerance Versus Process Capability

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Process Capability Depends On:


Location of the process mean. Natural variability inherent in the process. Stability of the process. Products design requirements.

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Natural Variation Versus Product Design Specifications

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Process Capability Index


Cp product's design specificat ion range USL - LSL 6 standard deviations of the production system 6

Cp < 1: process not capable of meeting design specs Cp > 1: process capable of meeting design specs As rule of thumb, many organizations desire a Cp index of at least 1.5. Six sigma quality (fewer than 3.4 defective parts per million) corresponds to a Cp index of 2.
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Effect of Production System Variability on Cp

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Statistical Quality Control

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Chance Versus Assignable Variation


Chance variation is variability built into the system. Assignable variation occurs because some element of the system or some operating condition is out of control. Quality control seeks to identify when assignable variation is present so that corrective action can be taken.

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Control Based on Attributes and Variables


Inspection for Variables: measuring a variable that can be scaled such as weight, length, temperature, and diameter. Inspection of Attributes: determining the existence of a characteristic such as acceptable-defective, timely-late, and right-wrong.

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Control Charts

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Control Charts

Developed in 1920s to distinguish between chance variation in a system and variation caused by the systems being out of control - assignable variation.

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Control Charts continued


Repetitive operation will not produce exactly the same outputs. Pattern of variability often described by normal distribution. Random samples that fully represent the population being checked are taken. Sample data plotted on control charts to determine if the process is still under control.

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Control Chart with Limits Set at Three Standard Deviations

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Control Charts for Variables

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Two Control Charts


Sample Means Chart Range Chart

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Sample Data of Weights of Tacos (ounces)


Sample 1 2 3 Scenario 1 4, 5, 6 6, 7, 8 7, 8, 9 Scenario 2 4, 5, 6 3, 5, 7 2, 5, 8

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Analysis of Scenario 1
Sample 1 2 3 Mean 5 7 8 Range 2 2 2

Sample means show problem having increased from 5 ounces to 8 ounces. Sample ranges have not changed from sample to sample.
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Analysis of Scenario 2
Sample 1 2 3 Mean 5 5 5 Range 2 4 6

Sample ranges show problem having increased from 2 ounces to 6 ounces. Sample means have not changed from sample to sample.
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Patterns of Change in Process Distributions

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Control Limits
Sample Means Chart:

UCL X X A 2 R LCL X X A 2 R
Range Chart:

UCL R D 4 R LCL R D 3 R
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Calculating the Grand Mean and the Average Range


X X N R R N

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Mean Age of Ice Cream

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Range in Ice Cream Age

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Control Charts for Attributes

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Fraction-defective (p) Charts


total number of defects p total number of units sampled

p (1 p ) n

UCL p p z p LCL p p z p
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Number-of-defects (c) Charts


number of incidents observed c number of units sampled

c c
UCL c c z c LCL c c z c
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