HYUNDAI MOTORS PVT. LTD.

Introduction
Division of Hyundai Kia

Automotive Group
Fastest growing Automaker
Human Workforce 75000 Country Presence 193
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The Story at Home South Korea

1946 Hyundai Auto Service

1968 to 1976 - Ford Motors Contract (Cortina & Granada) Milestone achieved Assembly Knowledge,
Blueprint and lot more

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The growing days

South Korean Govt. initiation
Hyundai Strategy
Production of 80,000 cars per year.
Acquiring additional technologies.

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The India Entry Strategy

Started a Wholly Owned Subsidiary in India in 1995 Entered the market through Small Car

modeled for Indian roads Santro

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TOTAL SALES GROWTH

Dominated the Auto Market since beginning HMIL growth has been driven by Volume-Oriented revenues coupled with Technological Soundness and Superior Designs Focused on latest technology Used Innovative Marketing Strategies

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INTERNATIONAL BUSINESS
Started exporting cars in

99 to Nepal & currently catering to 110 countries

Reached the first

milestone of exporting 100,000 cars in 4 yrs and 10 months in Oct 04

In a short span has

captured 66% market share in Total Export of passenger cars in India

In 2009, it recorded

10.9% export growth in spite of Global Recession

Regular Fast Export

Track records in Millions

Source: http://www.hyundai.com/in/en/CompanyInfomation/AboutHMIL/Profile/HMILExports/index.htm

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SUMMARY OF THE NEWS

The dream debut helped propel HMIL cross the 1 lakh sales mark by 2002, and emerge a comfortable No 2 player in the Indian market. It still is at the No 2 spot, but hasn't been able to close the gap with Maruti, even as the likes of Toyota, Nissan and Mahindra & Mahindra gain share at the Korean carmaker's expense. Today, even if it has the range HMIL will be hard-pressed to take on Maruti as it may not have the volumes. The Korean automaker has a capacity to make roughly 6.5 lakh units in India. Maruti, on the other hand, can make double that number of passenger vehicles. "If Hyundai has to maintain its market share and challenge Maruti Suzuki, it will have to look at two critical strategies-indigenous production of diesel enAgines and maintaining a balance of the domestic sales and export mix," says VG Ramakrishnan, senior director, automotive practice, Frost & Sullivan. HMIL exported some 2.38 lakh vehicles in fiscal year 2012 - most of them i10s -- as against just 1.27 lakh that Maruti did. Clearly, HMIL's strategy to make the country a hub for exports is working like a charm, but the danger is that success may be coming at the expense of growth in the Indian market.

REASON FALLING HYUNDAI SHARE

1) HIKE IN FUEL PRICES. 2) HIGH INTREST RATE. 3) BETTER COMPETITORS STRATEGY.

THREAT FOR HYUNDAI

For Maruti Suzuki, India's largest carmaker, this could well be the game changer in the small car segmentwhich makes up for 45% of the market. The company is working overtime on developing a small twocylinder 800cc diesel engine along with its parent Suzuki Motor Corp in Japan, three people in the know said. It has learnt that the engine is codenamed E2, and the Japanese parent is taking the lead for its development. The all-new diesel engine is likely to punch 40 horsepower and may deliver fuel efficiency of 25-30 kilometers to a liter.

Thank You

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