What is Value?
Values are broad preferences concerning courses of action or outcomes. Basic convictions/ Enduring beliefs that a specific mode of conduct or end state of existence is personally or socially preferable to an opposite or converse mode of conduct or end state of existence.
Values
They are relatively stable and enduring Values are not fixed, but they change slowly Values contain content attributes( mode of conduct) and intensity attributes
Can you recognize Hofsteads Value dimensions highlighted in the following statements?
Cooperation is considered better because it promotes harmony between people. People strive for personal achievement People believe in minimizing inequality People are more willing to take risks and more comfortable with individual differences. Cultures values are oriented towards future
India
Value Dimensions Power distance Individualism versus collectivism Masculinity Vs femininity Uncertainty avoidance Long Vs Short term orientation Indulgence Vs restraint Score 77 48 56 40 51 26
Indulgence Vs restrains
This is the most recent addition to Hofsteads typology. Indulgence is the degree to which it is alright for people to enjoy life, have fun and fulfill natural human desires. Restrain is the extent to which there are social norms governing the gratification of basic human desires and human behaviour.
What is an attitude?
Attitude can be defined as a persistent psychological tendency to feel and behave in a particular way towards some object. They are evaluative statements- either favorable or unfavorable concerning objects, people, or events
Model of an Attitude
Direct Experience
Social Learning
Measurement Timing
Personality Factors Social Constraints
Work Attitudes
Job satisfaction
Organizational Citizenship Behavior
Job dissatisfaction
Individual Determinants
Status and seniority Age Marital Status No. of dependents Personality General life satisfaction Personality-job fit
What satisfies Indian Employees (Results of 17 research studies conducted between 1965to 1997) Managers/Supervisors- Responsibility, work
itself, achievement, recognition , relationship with co-workers are the most important factors contributing to the job satisfaction of Indian managers/supervisor. Domestic life and adequate money also satisfy them. Workers-Most important factor is money. This is followed by job security. ( 12 out of 16 studies confirm this).