17-5
Customer Relationship Management (CRM) Customer Relationship Management (CRM) consists of processes that take place between an enterprise and its customers downstream in the supply chain
CRM processes:
17-6
Internal Supply Chain Management (ISCM) Internal Supply Chain Management (ISCM) includes all internal processes involved in planning and fulfilling a customer order
ISCM processes:
Strategic Planning overall supply chain network design Demand Planning Forecasting and analyzing demand impact Supply Planning Factory planning, Inventory planning Fulfillment Fulfilling orders, transportation, warehousing Field Service After sales service, spare parts inventory
Supplier Relationship Management (SRM) Supplier Relationship Management (SRM) comprises of processes involving interaction between the enterprise and suppliers upstream in the supply chain
SRM processes:
Design Collaboration Source Negotiate Buy Supply Collaboration