ARTOILE

The Virtual Gallery of Arts

Corporate Presentation

26/08/03

Project ARTOILE Introduction

Origin of the project :

A directive of SM Mohamed VI to the directors of the Moroccan High Schools to impulse creation of new start-ups A specific training sensitizing with entrepreneurship has been developed at ENSIAS :

Classical

courses and Active pedagogy : for each group of 4 students :

To have a idea of business To develop the business plan To present it to a jury of "virtual" investors
Prizes

where offered to best projects

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ARTOILE

Projet ARTOILE Introduction

The concept of ARTOILE Project

We want to create a web site to introduce the Moroccan painters A challenge : the Business Model An innovative approach A World Market the quality of the team : Quality of the Business Plan Sponsorship of Mr. Mohamed MELEHI (one of the most famous Moroccan painters) A first success : Project ARTOILE was elected by the Jury Special Price A continuation

ARTOILE

Project ARTOILE Introduction

The continuation:

Phase of Pre-Creation by the team

A

voluntary personal engagement (holidays 2003) A professional approach either than a school approach real business rules A strong "coaching"

A hope:

To transform the phase of Pre-Creation into effective creation (school year 2003-2004)

ARTOILE

Project ARTOILE Detailed Description

Typology of the Project :

Web site of communities = the strongest Business Model for a Web project :
The

Community of Arts Amateurs (World Market) The Community of Artists (World Sourcing) The Community of Art Galleries (World Distribution)

All of them with cross interests :

Art

Amateurs : To reach a larger panel of artists Artists : To sell their paintings Galleries : a larger sourcing, advanced marketing tools

ARTOILE

Project ARTOILE Detailed Description

Services for Artists

Presence on the Web for free Integrality of their paintings Biography Capabilities of description of the artistic process in text or video Extended research

ARTOILE

Project ARTOILE Detailed Description

Services for the Art Amateurs

Access to a "infinite gallery" Extended research Capabilities of dialogue with the artists Targeted Information:

Announcements

of an artist exhibition Announcements of publication of news paintings

ARTOILE

Project ARTOILE Detailed Description

Services for Art Amateurs (Continuation)

A painting is not to be bought on Internet : Artistic emotion appears only in presence of the painting But scarcity of the exhibitions due to : Their cost Their organization mode which mobilizes the gallery space Their short duration Impulse the scarcity of the buying capabilities to the detriment : Of the art amateur Of the artist Of the gallery

ARTOILE

Project ARTOILE Detailed Description

Services for Galleries

Infinite Catalogue for each painter :

A

powerful sales tool

Visibility of the gallery on the Web Management Services :

Contacts

and mailings

ARTOILE

Project ARTOILE Detailed Description

Business Model
Broker fees Logistic fees Services fees (transport, Insurances) Services fees (Mailings for the Galleries)

No advertising on the web site :

Level of quality and independence of choice

ARTOILE

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Project ARTOILE Detailed Description

Artistic Committee

Painters of international level Painters of all countries :

Art

has no borders
committee specific for each country

Choice of the painters :

Artistic

Statutory Renewal of the Artistic Committees :

To

reach the new artistic currents

of the world artistic currents

Artistic International Committee :

Synthesis

No art critics :
The

emotion of an art amateur meets an artists work

ARTOILE

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Project ARTOILE Detailed Description

Technological Aspects :
Dynamic Site reaching a multi-media base of data of paintings Sound and video support :

To

see the process of creation of the artist

Advanced Technology of Customer Relationship Management:

Optional

recording of each art amateur Private virtual Gallery Announcement of new paintings or exhibitions according to the artistic tastes of the art amateur

No On-line payment:
Not

adapted to the product and to the customer

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ARTOILE

Project ARTOILE Detailed Description

Technological Aspects (Continuation)

Multilingual Site:
Arab

English
French Spanish

ARTOILE

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Project ARTOILE Detailed Description

Graphic design

Minimalism :
To

let the paintings meet your senses

support all the formats of paintings

Modular graphic design :

To

Menus personalized according to the visitors profiles :

Art

Amateurs Galleries Artists Our company

Name of the site: Internationalized (secret until publication)

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Project ARTOILE Detailed Description

Timing

October 2003:
End

of the Professional Business Plan Installation of the Moroccan Artistic Committee Installation of the Galleries Network in Morocco Publication of Version 1 of the site Advertising Morocco

January 2004
Beginning

of the international development Dynamic Site and CRM in function

ARTOILE

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Project ARTOILE Web Page Design

ARTOILE
Vous tes Amateur dArt

The Virtual Gallery of A rts

Vous tes Galeriste Artoile

Vous tes Artiste

Recherche par artiste par courant artistique par sujet par couleur dominante Expositions en cours Nos artistes vous invitent Crez votre galerie virtuelle Voir nos uvres, les acheter

Mohamed MELEHI
"Ce que la femme attendait, pourrait penser le peintre. Elles sont uniques et plurielles, absentes et silencieuses. Des vagues, dpouilles de leur cume, les accompagnant par moment. En diffrentes couleurs, ces vagues se droulent dans un rythme incessant en se parlant en ondulations prolonges.Elles ont parcouru des annes-lumire au gr des vents et des courants. Inlassablement elles sallongent sur le sable, se tracassent sur les rochers, pntrent dans la terre. Lide de Mohammed Melehi serait dabord de faire sentir plutt que de faire comprendre. Dans ce voyage progressif dans les images, la vague santhropomorphise, londe pend corps et le de vient. Un ensemble de signes apparat dans les couleurs vives aux puissances dflagrantes : bleu, vert, jaune, rouge, rose, orange mauve..., chacune prend possession de son territoire.

Les Corps de la Vague Avril 1998 Asilah

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ARTOILE

The Virtual Gallery of Arts

Thank You

26/08/03