COMPANY PROFILE

Name of the company : Big Bazaar Founded : 2001 Headquarters : Jogeshwari, Mumbai

Mission:
We share the vision and belief that our customers and stakeholders shall be served only by creating and executing future scenarios in the consumption space leading to economic development. We will be the trendsetters in evolving delivery formats, creating retail realty, making consumption affordable for all customer segments

Vision:
To Deliver Everything, Everywhere, Every time, to Every Indian Customer in the most profitable manner. One of the core values at Future Group is, Indians and its corporate credo is Rewrite rules, Retain values.

Platinum Trusted Brand Award Images Retail Award 2005,06

5. Type of the company : 6. Type of the Industry : 7. Products : 8. Promoter : 9. Parent : 10.Punch line : Private limited Retail Department,Grocery store Kishore Biyani Pantaloon Retail India Ltd. Is se sasta aur accha kahin nahi!

Board of directors
Mr Kishore Biyani Managing Director Mr. Gopikishan Biyani, Whole time Director. Mr. Rakesh Biyani, Whole time Director. Mr. Ved Prakash Arya, Director. Mr. Shailesh Haribhakti, Independent Director. Mr. S Doreswamy, Independent Director. Dr. D O Koshy, Independent Director. Ms. Anju Poddar, Independent Director. Ms. Bala Deshpande, Independent Director. Mr. Anil Harish, Independent Director. Mr. Rakesh Biyani CEO Retail. Mr. Rajan Malhotra CEO - Big Bazaar. Mr. Sadashiv Nayak CEO - Food Bazaar.

Directors

Managing Director
Mr. Kishore Biyani

Wholetime Director

Director
Mr. Shailesh Haribakti

Mr. Rakesh Biyani

Awards and achievement

Most Admired Retailer of the year: Hypermarket - Big Bazaar-2009 Indian Retail Forum Awards 2008 The INDIASTAR Award 2008 Retail Asia Pacific 500 Top Awards 2008 Coca-Cola Golden Spoon Awards 2008 The Reid & Taylor Awards For Retail Excellence 2008

Bankers

HISTORY
Big Bazaar comes under the Pantaloon Retail India Limited (PRIL). PRIL was early to realize the potential of the huge middle-class population in India. We started the operations with a trouser brand, Pantaloon. In the initial stages we had small format outlets branded Pantaloon Shopee, which were franchise operations realizing the problems associated with franchise model, we decided to have our own retail outlets. They launched the own retail store, Pantaloons. In 1997, they launched Big-Bazaar a hypermarket with over 1, 70,000 products as the first offering in value retailing segment. They have introduced the concept of seamless malls in India through the new format Central. We have wide network of Pantaloons stores spread across the country.

Marketing Department
Designs creative and attractive advertisements through which the companys products can be promoted to the customers. Decides the different marketing channels to be used to increase the sales. Creates a very pleasant and feel good environment in the Store to attract more customers. Also responsible for the arrangement of products in each department to help easy availability of products to the customers.

Finance Department
Prepares the budget for expenditure at all levels. Decides and gives the sales targets for all the departments periodically. Maintains the books of accounts Collects & deposits the cash received daily through sales in the Companys bank account

Balance sheet

Profit & Loss Summary

Human Resource Department

Before few years HR manager was only black box. Their role was more closely aligned with personnel and administration functions.
Potent Recruiting Hiring Training Organization Development Communication

New H R Role

Coaching Policy Recommendation Salary and Benefits Team Building Employee Relations Leadership

Logistic Department

Big bazaar life cycle

It is a unit of Pantaloon Retail (India) Ltd and caters to the Great Indian Middle Class. It was started as a hypermarket format in Mumbai with approx. 50,000 sqft of space. Its values and missions are to be the best in Value Retailing by providing the cheapest prices and hence go the tag-line Is se sasta aur achcha kahin nahin

Value & Time Pricing

Time pricing

Advertisement

Advertisement
Hoardings and banners News papers TVCs Pamphlets

SWOT ANALYSIS

Strengths 1) Variety of products available under one roof. 2) Good brands available at affordable prices. 3) Cheap goods available to the consumers due to the absence of middlemen.

Weakness & Opportunities:

1) High attrition rate. 2) Employees are not well trained in handling esteemed customers. 3) They dont use costly methods of advertising. Opportunities 1) Huge potential rural market to be tapped 2) Opportunities available in the cosmetics industry

Threats for Big bazaar

Opening up of other discounted stores like Vishal mega mart Convenience of customers to near by kirana stores Availability of products in other retail outlets.

SUGGESTIONS
bazaar should provide large parking space for its customers so that they can easily park their vehicles. Big bazaar should include more of branded products its product category so as to attract the brand choosy people to come in to big bazaar. It should make different cash counters for different customers. Cash counter and credit card payment counter should be placed differently in order to reduce the rush and save the customer's time. This will be a kind of motivator for the customers of big bazaar.

 The service of the sales person is needed to be improved. Personal care should be taken by the sales person for the customers so that the customers feel good. During the off peak hour's big bazaar should provide some offers to its customers so that people would be encouraged to come to big bazaar during off peak hours. The customers who are present in the mall during the off peak hours of big bazaar will definitely go in to big bazaar if surprise offers are made at that time. Customer care department is needed to take proper care of customer complaints and queries. The person sitting at the help desk of big bazaar should be able to provide all necessary information to the customers whenever it is required.

CONCLUSION
Variety: Big Bazaar offers a wide variety of products of different prices and different qualities satisfying most of its customer. Quality: Providing quality at low prices and having different types of products for different income customer is another advantage. Price: As noted the prices and offers it Big Bazaar have been one of the main attraction and reason for its popularity. The price range and products offered are very satisfying to the costumer.

 Location: The location of Big Bazaar has been mainly in heart of city or in the out skirts giving a chance to both the city and the people living outside the city to shop. Advertisement: Big Bazaar has endorsed very popular figure like M S Dhoni and, Asin and other personalities which has attract a lot customers. This has resulted in increase of sale and outdoor advertising techniques have also helped Big Bazaar.

 Middle class appeal: Considering the fact that there are a lot middle class families in India, Big Bazaar has had a huge impact on the middle class section of India, the prices, quality and sales strategy has helped in getting the middle income groups getting attracted towards Big Bazaar.

 Attractive sales: Big Bazaar has been known for its great sale and great offers. Big Bazaar has had long lines of people waiting to get into the store for the sale. Therefore, the sales that Big Bazaar has had increased sales in a huge way due to sales and offers, thus this has been one of the main advantage of Big Bazaar. Big Bazaar, a part of the Future Group, is a hyper market offering a huge array of goods quality for all at affordable prices, Big Bazaar with over 142 outlets in different parts of India is present in both the metro cities as well as in the small towns. The customer gets all kind of products in Big Bazaar, i.e. they have to keep different brands in order to attract more customers.