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Company Name: Lightpanda Inc (www.lightpanda.

com) under construction (Game Development Company for all platforms) Team Members: We are altogether 5 rockstars together to make a change in the world excluding the angel investor and venture capitalist. So, the list of six member consists of CEO, programmer, game designer ,level designer, sound engineer and investor. The team are from top 10 of the Fortune 500 companies ie.Electronic Arts Inc, Apple Inc, Contemporary theatre Inc, Bandai games Electronic Arts Inc.

Market Need and Business Model

Moto: To sell a perfect game to perfect targeted audience. Ie. A bullet(youtube ,facebook,angry birds) should pass through each electronic device on the planet.ie includes 7 continents and all 36 nations. Success comes before work only in dictionary. We dont left a single corner around the world to get back our return.

Why us and Competitive Advantages


Hardworking, Smart CEO with world top talented players in the field of game development to bring a change in the world. Employee (designer, level designer, programmer, sound editor, tester ) have 5+ experience in the field. Players or Employee from the top 10 of Fortune 50 Companies. The Gaming market is huge with 300 million population in the USA itself. The mobile gaming becoming popular as so many devices started to be developed. Project Development time from 6 to 8 months. Investor getting huge return without any effort or work handling and responsibility. No hidden lies or broken promises, all truths and facts. Action speak louder than words. No pain , no gain. Live free or die hard. People achieve the dream only if they believe on themselves.

Management Team
The members are from one of the top schools graduates along with more than 5+ experience on the technical field and from one of top 10 of Fortune 500 Companies.(Names subjected to be changed under condition*) CEO: Raj Kumar Bhaumik Game Designer: Sellars Mike , Electronic Arts Inc Seniosr IOS developer: Laster Mike , Apple Inc Senior Level Designer: Ligot Gerald -Namco Bandai Games America Inc Senior Game Tester: Gulati Rohan, Electronic Arts Inc Senior Sound Editor: Langley Max, Contemporary theatre Inc Young team member with 200% energy.

Industry and Market Overview


According to Nintendo, the U.S. makes up approximately 85% of the Americas sales, which includes Latin America, Canada, and South America. Mexico is the top Latin American market for Nintendo, followed closely by Brazil. Angry Birds a simple game valued to be 9 billion figure. Recent Game Sales figure: 1 X360 NCAA Football 14 33,612 2 PS3 NCAA Football 14 24,981 3 3DS Animal Crossing: New Leaf 24,930 4 PS3 The Last of Us 23,346 5 X360 Minecraft 21,163 6 3DS Luigi's Mansion: Dark Moon 15,096 7 X360 Kinect Adventures! 10,715 8 PS3 God of War: Ascension 10,190 9 Wii Wii Sports 10,168 10 X360 Call of Duty: Black Ops II 9,920

IOS Business Strategy


The basic idea is that you create two targets and then either use #ifdefs or create separate files to control the content in the two targets. Creating another target is dead simple. Just right-click on your existing target and duplicate it. Give it the name that you want for the free app. In your case, you'll probably want to have different icons for the Free and Paid game, so create two icon folders one called Free-Icons and the other called Paid-Icons. Put them in the project folder and when importing attach them to one of the targets. I duplicated the original Info.plist and Prefix.pch files and gave them different names but you could use the same names, just put them in different folders. You'll need to adjust the build settings for each target to reflect the new names.

You might also have less content in the free app. Just select the sounds and pictures that are only in the paid app and in the inspector mark the Target Membership as just the paid app.
You'll also need to edit your schemes as so that you can build two versions. I just finished doing this for a project that I'm working on and it took about two hours from start to finish to find everything that needed changed. I'm guessing I could add another version in about 15 minutes now that I know what I'm doing. This way of doing things is way better than duplicating the code or swapping the content out in one code base because you can easily switch back and forth between targets to make sure everything works when you make changes. You could achieve this by having different XCode projects - one for each type of app that rely on common code (aka library XCode project(s)). One XCode project would be for paid app, and would have different macros, setup functions. The other XCode project would be for free app. Both the apps's projects can include shared sources which would be compiled based on macros (PAID or FREE) etc.

Platform Business Strategy

IOS

Android

Windows

Mac

Blackberry

Windows 7/XP

IPad

Tablet

Some Real Figures in millions


Device Platform No

1500
1000 500 0 Sales

Product and Service Offering


The product is a simple video game idea converted to all electronic platforms around the world. Angry Birds is daily played 900 min worldwide. Sell the game worldwide targeted by age, location, country and continent. To view the game demo, further contact.

Business Strategy
Angel Investors and venture capitalists The bullet( the product ie. the game) should pass through all electronic device on the planet. Starting from IOS, android, windows, mac, PCs, tablets, Ipads and all devices on the market. Source of income through two ways 1. Direct buying 2. Advertising for free game use Advertising networks: IAd , Admob, microsoft for windows, BuySellAds.com, The Deck, Fusion Ads for MAC

Some Programming languages and Devices


IOS mobile- Objective C Xcode - iphone , ipad, ipod Android- Java with Eclipse Blackberry- Java with Eclipse Windows- Microsoft Visual studio 2012 Mac Objective C

Game Development Process


Game Design Document Preproduction 1.Prototype 1.High 2.Production Concept a.Design 2.Pitch b.Programming 3.Concept c.Level Creation d.Art Production Audio Produ ction

Testing

Milestones 1.First Playable 2.Aplha 3.CodeFreeze 4.Beta 5.Code Release 6.Gold Master 7.Crunch Time

PostProducti on

Software Associated With Game Development 1. Designng-Adobe photoshop, Game maker 2.Programming-Xcode(ios) 3.Level Creation-Blender and Wings 3D 5.Sound Editor-Studio 10 and Apple Logic Pro 6.Testers

Marketing Strategy
Social Bookmarking : 500 million active user in facebook , 100 million in LinkedIn, 1 billion

video streamed youtube, Search Engine Optimization and Search Engine Marketing 126 million blogs ,10 billion tweets , Article Marketing
Online Directories Blogging Squidoo My Space/Facebook Forums Email Marketing Email Signatures eBay Classified Online Ads YouTube delicious stumbleupon Digg Reditt Social Bookmarking ShetoldMe.com Youtube forums itune podcasting press release All possible ways of social media marketing

Financial Expectation

USA population-313.9 million Population in USA age(10-34yr) -41 million World Population(15-35yr)- 490 million Targeted country: USA, UK, AUS, CA, NZ , most European countries, and worldwide 50% of World Population= Turnover 245 million$ Least 10% of 41 million(age 15 to age 35)= 4 million$ Eg, The investment is 100K, you get 30% of company ownership. ie, if turnover is 10 million you will get 3 million, So, when the company valuation reach to 1 billion you get 30 million ownership. So, if it reach 10 billion, you will get 3 billion ownership as per the rule with just 100k investment. Angry bird is the best example, started with 180k and end with 10 billion valuation. Angel investor can track the turnover through password from all advertising networks. So, that they can verify they are not cheated with the transactions. Every month, the profit of 30% will be deposited into investors account with no work or just sitting at home. All the responsibility and charge will be taken by the CEO of company. Angel investor will ne notified with the journal and records within every month with profit/loss ac transactions. So, that angel investor is satisfied the investment.

Funding requests
Total funds are divided for all 5 employees for project completion and some travel expenses( general expense, for food, travel and maintenance) (salary about to be changed under conditions*Best estimated for top professional in industry.) Rockstar salary for Rockstar Developers from top company for Rockstar Results Game Designer: $131,000 IOS Developer:$126,000 Level Designer: $131,000 Tester:$90,000 Sound Editor:$92,000 General Expense: $5,000(est) Total= 131000+126000+131000+90000+92000+5000=$5,75,000

Financial Security
Sometime it is a risk to handover 100K as an investment to a new start up. But, the CEO himself take charge for their monetary security. CEO is responsible to handover all the documents asked by the investor from all kinds of identification, to SSN and all kinds on numbers just for verification. All the transaction will be made online , investor can daily chat or video conference with the CEO as well as the management team.eg Paypal, wire transfer, Investor can track the account of CEO as per the rule, so that they can verify with correct use of funds. All the funds will be in the account itself (with one password with angel investor and CEO), investor can take out funds anytime if unsatisfied with the project only after certain reason of unsatisfaction.

Use of Funds
On all aspects of game development including marketing strategy starting from free to paid advertisement. Angel investor will be notified regarding all the funds used in the project including in cents. So, that angel investor can verify that the funds are invested in well purpose. The basic needs and expenses for travelling , arrangements , food and services. Hope to bring a perfect completion to the project.

Exit Strategy
The product will be launched on trial basis on all countries and on each electronic device, wherever we see more outcome, we will more focus on development and marketing strategy around the country targeting specific areas and countries as per age, sex, location and demands.

Contact Us

Me and Texas Instrument General Manager

RAJ KUMAR BHAUMIK rajbhaumik@gmail.com www.lightpanda.com Ph no: 817-716-8856 Lightpanda Inc The brand you can trust Registered In Florida, USA,32114. Program management through Basecamp. For further general inquiries and questions, please contact by email or text. A senior student from Texas.

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