Norazly Basarian
Assistant Manager
BPG Unit
BRAND PROMOTION GRANT
Objectives:
• To develop and promote in the international market,
brand names owned by Malaysian companies for
products and services originating from Malaysia.
GUIDELINES
• Grant approved is based on the projected
spending over a 2 year time frame
• Not more than 10% of total grant approved
should be spent on domestic branding
activities
• Grant is given to one brand per company
FORMS OF GRANTS
SMEs
• 100% reimbursable grant of up to a maximum
of RM1 million per company per brand.
Non SMEs
50% reimbursable grant of up to a maximum of RM2
million per company per brand.
DEFINITION OF SME
Manufacturing Sector
Annual sales turnover less than RM25 million,
or full-time employees not more than 150 people.
Services Sector
Annual sales turnover less than RM5 million,
or full- time employees not more than 50 people.
ELIGIBILITY CRITERIAS
• Company incorporated under Companies Act 1965.
• At least 60% equity owned by Malaysians.
• Company owns the brand i.e. registered owner of
the trademark.
• For focus market, company must own the
• Brand Development
- Logo Design and redesign
- Packaging Design & redesign
- IP matters (excluding renewal of trademark and
patent)
- Brand Training
ELIGIBLE EXPENSES FOR
REIMBURSEMENT
• Brand Promotion
- CRM systems
- Advertising & Promotions (not more than
50% of total approved)
- Enhancement of brand website (maximum grant
RM50,000)
• Brand Research
- Brand Audit
- Brand Tracking
GUIDELINES FOR APPLICATION
Total - 55 companies
Amount Approved - RM94.67 million
SMEs - 25 companies
NON SMEs - 30 companies
THANK YOU