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Matrix data analysis diagram

Submitted by: Anshul Khanna Nitin Katoch Sabhyata Marwah

Introduction to 7-Advanced QC Tools

The seven advanced tools of quality management or the New Seven is a collection of tools put together by a set of Japanese quality professionals. 1. Relations diagram 2. Tree diagram 3. Arrow diagram 4. Affinity diagram 5. Matrix diagram 6. Matrix data analysis diagram 7. Process decision programme chart.

These tools, unlike SPC tools are qualitative tools. Most of these tools do not involve the use of numerical data. As the names suggest they are diagrams and charts which arrange available information in a visual form that helps managers in making sound decisions. Like all management tools these are judgmental tools.

Matrix data analysis diagram

The Matrix Data Analysis Chart is one of the seven tools according to Mizuno. It is often abbreviated to MDAC. The matrix data analysis tool is essentially a display of data characteristics used to perform market research and describe products and services. Matrix data is arranged for easy visualization and comparisons It is a L-shaped matrix that uses pair-wise comparisons of a list of options to set a criteria in order to choose the best option/options. Based solemnly on numerical data.

When comparing a large set of items, the complexity of the situation can make it difficult to determine how different factors relate to one another. In particular, it can be useful to find groups of items that behave in similar ways. The Matrix Data Analysis Chart (or MDAC) helps classify items by identifying two major characteristics common to all items and then plotting each item as a point on a standard x-y chart. This makes it easier to see how the individual items relate both to the characteristics and to one another.

A toy store was aiming to increase sales while improving the satisfaction of its customers with the toys that it sold. As a part of this, it employed a market research company to measure both the initial appeal (which related to actual purchase) and the longer term satisfaction (which related to company image) of a range of toys for boys aged 5 to 10, both being scored on a one-to-ten scale.

These were plotted on a matrix to identify the best toys to promote and to find possible ways of improving other toys. The axes were crossed at their mid-points to form value quadrants, as illustrated below.

As a result, improved packaging and promotion was sought for the better construction toys, in order to increase initial appeal, some bottom end toys were dropped, and the results of the survey were published in a form which customers could easily understand. The result was an increase in the reputation of the store as putting customer interests first, as evidenced by the increase in complimentary letters.

Example from NIFT campus

In the canteen different dishes can be compared on the basis of two factors: 1. Visual Appeal 2. Taste These factors can be rated from a scale of 1 to 10 by the students. These points are then plotted on a matrix and result is calculated. The axes were crossed at their mid-points to form value quadrants, as illustrated below.

Dishes Chilly potato Dosa Papdi chat Macroni Lunch/ dinner Sandwich Grilled sandwich Momos

Score for visual appeal 7 7 8 8 4 8 8 9

Score for taste 6 5 7 6 3 4 2 6



Macroni(8,6) Papdi Chat(8,7) Momos(9,7) Chilly Potato(7,6) 0 5 Dosa (7,5) 10

Visual Appeal
Sandwich (8,4)

Lunch / Dinner(4,3)

Grilled sandwich(8,2)