Main Source:
Adler, R & Elmhorst, J (2007) Communicating at Work: Principles and Practices
for Business and the Professions. New York: McGraw Hill.
Making Effective
Presentation
(A) Developing & Organizing the
Presentation
(B) Verbal & Visual Support in Presentation
(C ) Delivering the Presentation
(D) Types of Presentation
(A) Developing and Organizing the
Presentation
Analyzing the Situation*
Setting Goal & Developing the Thesis
Organizing the Body*
Planning the Introduction &
Conclusion*
Analyzing the Situation
Analyzing the Audience
Analyzing Yourself as the Speaker
Analyzing the Occasion
Analyzing the Audience
The key audience members
(young, old, children, business people)
Their knowledge level
Knowledge expected
Their personal preferences
(humor, straightforward)
Demographic characteristics
(sex, econ status, cultural background, age)
Size of the group
Analyzing Yourself as
Speaker
Your goal/aim (why you are
speaking?)
Your knowledge
Your feelings about the topic (you
can’t sell the product that you don’t
believe in)
Analyzing the Occasion
Facilities (room arrangement)
Time
Context
Setting Goal & Developing
the Thesis
General goal (inform, persuade,
entertain)
Specific goal (outcome you are
seeking)
Developing thesis-key points
Organizing the Body
Research to support the presentation
Organize in a clear form
(straight to the point, relevant material)
Identify Main Points and Subpoints
Choose the Best Organizational
Pattern
(chronological, cause-effect, problem solution)
Planning the Introduction &
Conclusion
Functions of the Introduction
(capture the listeners attention, highlight the aim &
introduce your thesis, establish your qualification)
Types of Opening Statements
(Ask a question, tell story, present a quotation, jokes)
Functions of the Conclusion
(To review, appeal for action)
Types of Closing Statements
(B) Verbal & Visual Support
in Presentation
Functions of Supporting Materials
(Clarity, Interest, Proof)
Verbal Support
(Stories, Statistics, comparisons, Quotations, Citing your
sources)
Visual Aids
(Types of Visual Aids & Media for Presenting Visual Aids)
(C) Delivering the
Presentation
Types of Delivery
Guidelines for Delivery
Question-and-Answer Sessions
Speaking with Confidence
Types of Delivery
Manuscript
Memorized
Impromptu
Guidelines for Delivery
VISUAL VERBAL VOCAL
Dress effectively Short sentences Speak with sincerity
Speak with Don’t emphasize Speak loud
confidence mistakes Avoid disfluencies
Get set before Use proper (ok, so, eh, um etc)
speaking vocabulary and Use pauses
Begin without looking pronunciation effectively
at your notes
Eye contact
Stand & move
effectively
Q & A Sessions
When to Answer Questions
(during/after)
How to Manage Question
(get start with your own Q/remark, clarify complicated
question,
address your answer to the entire audience)
Speaking with Confidence
Accept a moderate amount of
Nervousness
Rehearse your presentation
Focus on your topic and audience
(D) Types of Presentation
Informative Group Special-Occasion
Speaking
Briefings Few members in Welcoming
Reports group guess/group
Training Honoring a Person
Explanation Presenting Award
Group work
A sales presentation
A talk at a local high school
A progress report to a management
review board
A training lecture
Annual report to employees/board of
directors