Category Management

Category: Apparel

Stores
1. Pantaloons 2. Shoppers Stop, Westside ,Reliance Trends or lifestyle.

Pantaloons
Tagline: Fresh Fashion Targeting young customers Selling fresh fashion at affordable price.

Pantaloons

Apparels

Ladies Kids Mens

NonApparels

Footwear Fragrances Other Accessories like Jewelry, watches, bags, wallets.

Apparel Category

Ladies

Ajile, Jealous 21, Annabella Biba, Akkruti, Rangmunch Chalk, Rig, Bare Kids Barbie

Kids
Mens

Bare Leisure, Bare Denim, Spykar John Miller, Scullers, Lee Cooper

pantaloons
PT Brands
Mens Womens Mens

NPT Brands
Womens

Formals

Casual

Ethnic

Formals

Casual

Ethnic

Formals

Casual

Formals

Casual

Ethnic

Lombard Bare Leisure F Factor Burnt Umber

Bare Denim UMM RIG Ajile Lee Cooper

Akkriti

Annabelle

Honey Ajile RIG

Rangman ch Trisha Akkriti

John Miller

Celio* Spykar

Scullers

AND

Biba Rain & Rainbow Global Desi

Indigo Nation Scullers

Turtle

Jealous 21 109F
Remanika

Role of Category
Destination Category as this category helps in defining itself as the store of choice to the consumers. Delivers superior value to the target consumer. Lead in areas of turnover, market share, consumer satisfaction, service level & operating expense management.

Pricing
Mostly medium range pricing affordable to middle class and upper middle class customers.
Bare Denim, RIG, Jealous 21, Honey, UMM

Offers like Buy 1 @ 199 and Buy 3 @ 449 on Core products through out the year. Selected Premium Brands.
Burnt Umber, Barbie, Lee Cooper, AND

Placement
Category wise placement
Ladies western: Ground floor or entrance Ladies ethnic & Kids: First Floor or middle section Mens: Second floor or last section of the store

New arrivals are hanged on the walls.

Waterfall hangers/displays.

The products having offers through out the year are stacked on shelves.
T-Shirts like Honey, Bare etc.

Placement
Ground Floor Ladies Formals Ladies Casuals Cosmetics First Floor Ladies Ethnic Lingerie Kids Section Fragrances Kids & Ladies Footwear Second Floor Mens Formals Mens Casuals Mens Ethnic Sports Planet Mens Footwear

Promotions
Windows display as per season and festival
Current theme: Angels Festival: Diwali, Dashera etc.

Acrylic display
A3 and A4 size Display on going discount offers Loyalty Programs (PBGC)

Walls have posters which displays seasonal fashion trend with tag line Get The Look. In store signage communicating the offer. In store paging & announcements about the offers.

Visual Merchandising
Pics

Suggestions - Pantaloons
Posters on the wall, does not promote any brand. It just mentions tagline Get The Look. No. of in-store signage should be increased. Theme of Angels in the rainy season doesnt seem appropriate. Perfumes should be kept at the entrance of the store. However in Pantaloons, they dont follow this strategy across all stores. Demand exceeds stock capability most of the times so proper stocking should be done in advance to prevent customer dissatisfaction.

SHOPPERS STOP

LOGO

Road Map of presentation 1 2 3 4 5 6 7 8 9

History

Store layout Store format

Store Positioning

Visual Merchandising

Private Labels

Group Learning

Uniqueness of the Retailer

Future Plans

Company Background And History

Shoppers Stop is an Indian department store chain promoted by the K Raheja Corp Group (Chandru L Raheja Group) Started with its first store in Andheri, Mumbai on 27th October 1991 Highest benchmark for the Indian Retail Industry. Awards: The Hall of Fame" and The Emerging Market Retailer of the Year Award", by World Retail Congress at Barcelona In 2012, operations expanded to 55 stores in India. Progressed from single brand store to a fashion and lifestyle store for the family Is Listed on the BSE.

SHOPPERS STOP

STORE FORMAT
Retail, Hypermarkets, Department, Stores, Bookstore, Airport retailing Main format: Departmental store format Is one of the pioneers of the large format stores in India. Shoppers Stop has created a new business SPECIALITY units to manage its FORMATS

Mother Care

Clinique

Crossword

Home Shop

M.A.C

Estee Launder

SHOPPERS STOP

STORE LAYOUT (Race Track Layout)

SHOPPERS STOP

Private labels
A basket of private labels in various categories to create a differentiating factor and beat competition. Private Labels: STOP, Kashish, LIFE and Vittorio Fratini, Elliza Donatein, Acropolis, Haute Curry, Mario Zegnoti, Indi-visual, I Jeanswear, Insense, Push and Shove Doesnt advertise its private labels which lowers its costs and gets it higher margins Instead used in movies through sponsorships
Kashish

Vittorio Fratini

Elliza Donatein

Products & Brands offered

Mens Apparel Shirts: Arrow,Louis Phillipe ,Park Avenue,Parx,Zodiac, VanHeusen,Provogue, Scullers Trousers: Blackberrys, Park Avenue, VanHeusen,Indian Terrain Jeans: Lee,Levis, Pepe,Lee Cooper,Wrangler, I Jeanswear,Life T-Shirts & Polos: Tantra, Vettorio Fratini,Lee,Pepe,Nike,Provogue Kurta,Pyjamas & Stoles: Kashish Innerwear: Jockey, Hanes, Tommy Hilfiger,Calvin Klein,Chromosome Seasonal: Casablanca,Monte Carlo, Creative Line

Products & Brands offered

Womens Apparel: Shirts: Elliza Donatein,Austin Reed,STOP corporate, Wills LifeStyle,Remanika, Allen Solly, Jeans: Pepe, Lee, Levis Diva, I Jeanswear,Life, Lee Cooper,Vibe T- Shirts: Levis,Pepe,Lee Cooper, Provogue, Vibe,Lee,Life Sarees: Kashish Ethnic Suits: Haute Curry, STOP naturals, Kashish Skirts: Elliza Donatein, STOP ,Remanika, Wills LifeStyle Lingerie: Bwitch,Triumph,Bodyline,Jockey,Lovable,Enamor,Amante Seasonal: Creative Line,Monte Carlo, Casablanca,ESPIRIT Umbrella

Products & Brands offered

Mens Accessories

Footwear: Red Tape, Jean Lauren,Lee Cooper,ID,Provogue,

Nike,Adidas,Reebok,Puma,Levis Wallet & Belts: Hidesign, Arrow, Tommy Hilfiger, Fossil,Lorad Watches: Titan,Timex,Swatch,Fossil,Casio,Kenneth,Giordano Eye Gears: Fastrack,Ray Ban, Provogue,Polaroid, Crisil Socks &Handkerchiefs: VanHeusen,Allen Solly, STOP,Zodiac Pens:Century,ATX, Sheaffer ,Cross

Products & Brands offered

Womens Accessories:

Handbags: Haute Curry,Hidesign,Elliza Donatein, Rocky S Sport

Footwear: Catwalk,Nike,Reebok,Adidas,Puma,Levis Jewellery: Sparkles, Nirvana,Estelle,Zaveri

Watches: Titan,Timex,Swatch,Fossil,Casio,Kenneth,Giordano
Eyegears: Fastrack,Ray Ban, Provogue,Polaroid, Crisil Socks & Stoles: VanHeusen,Allen Solly, STOP

Products & Brands offered

Kids:

Toys: Hot Wheels,Barbie,Kelly, Play N Pets

Boys & GirlsWear: Gini & Jony, Liliput,Beebay,Disney,Barbie Bags: Duckback, Gini & Jony,Barbie,Disney,AVENT

Footwear: Gini & Jony,Liliput,Bubble Gummers

Watches: Fastrack, Zoop Feeding: High Chair, Soother & Teethers,Steriliser Equipment Bath time Accessories:Bedding,Bedroom Furniture &

accessories

Products & Brands offered

Cosmetics: Maybelline,Chambor,LAKME,Revlon,Nivea,

Himalaya,Loreal Skin care: Himalaya,Loreal,LAKME Fragrances: CK,Davidoff,DKNY,Nautica,Ralph Lauren Others:

SHOPPERS STOP

STORE POSITIONING
Shoppers Stop is positioned as a family store delivering a complete shopping experience. Bridge to luxury brand, which is the space between premium and luxury It has metamorphosed from being a chain of retail stores to a destination of fashion, lifestyle and has picked up novel retail concepts of cafes, bookstores and high-end merchandise for the growing affluent middle class.

SHOPPERS STOP

VISUAL MERCHANDISING
They draw up annual VM calendar at the beginning of the financial year based on the planned merchandise seasons and launches
The Festive Look The Stylish Look

Visual Merchandising Team deciding on the theme as well as the manner in which the merchandise is proposed to be displayed across the stores
nationwide.

The Casual Look

The Formal Look

SHOPPERS STOP

Continue to increase its pan-India footprint Increase the number of stores from 41 in the next three years

Expand into various other formats Enter into joint ventures with other players

FUTURE

SHOPPERS STOP

GROUPS LEARNING OF RETAILER Shoppers Stop

Having private labels can enable freedom in pricing, low costs and higher profit margins and better scale of operations More product offering, will lead to higher sales thus customer loyalty Customer loyalty programs helps build stronger customer relationships, brand loyalty and positive word of mouth Correct positioning can help create a better brand image and hence attract more customers