BSBITU302A & BSBCMM401A Make a Presentation/ Create an Electronic Presentation

Week 5 Effective Presentations

Lesson Description
Presentations - Sunday Show students an effective presentation plan. Students are to work on slides. A draft presentation is due this week. Documents Monday 1 Put a drawn document into MS Word 2 Design a logo for your presentation 3 Add logo to presentations slide and footer Communications Tuesday Some groups will present draft presentation and I will critically assess. Thinking Wednesday 1 Lecture: how to do a Self reflection 2 Some groups will present draft presentation 3 Students will critically assess others work and self reflection
2008 2

Lesson Description
Presentation planning A get the attention of the audience title WIFM Communicate the benefits now Hook Do and Donts I build their interest Dbuild their desire A action

2008

AIDA Attention Interest Desire Action

2008

Attention
A get the attention of the audience title WIFM Communicate the benefits now Hook Do and Donts

2008

Attention

Slides 1 topic name and logo 2 your names 3 hook 4 benefits 5 what you will talk about - contents

Talking Introduce the topic and your names and your presenter Opening hook WIFM Benefits to the audience Presentation outline
6

Attention
A good key message might be: Since you are all marketing managers, I'm convinced that by the end of this morning's talk you'll be absolutely determined to use our new marketing software that allows you to gain access to research reports in a flash. In fact I'm sure you'll be so impressed you'll want a copy in the next 30 minutes.

2008

Attention
Since you are all marketing managers, I'm convinced that by the end of this morning's talk you'll be absolutely determined to use our new marketing software that allows you to gain access to research reports in a flash. In fact I'm sure you'll be so impressed you'll want a copy in the next 30 minutes.

This message says: WHO it is for - marketing managers WHAT they will do - use the new software WHY they will do it - to gain access to research WHEN they will do it - in the next 30 minutes

2008

Attention
Since you are all marketing managers, I'm convinced that by the end of this morning's talk you'll be absolutely determined to use our new marketing software that allows you to gain access to research reports in a flash. In fact I'm sure you'll be so impressed you'll want a copy in the next 30 minutes.

You can say it in 18 seconds! The remainder of your talk would just be the detail - but your message will have hit home without it.

2008

Interest

Slides Problem Solution Evidence

Talking This is the body of your presentation Identify the problem your audience has...then give them a solution. Link this with your opening statements
10

Interest

Slides Problem Solution Evidence

Talking Develop your solution Explain EXACTLY why this is the solution Give me evidence!!

11

Interest

Slides Problem Solution Evidence

Talking Give me evidence Develop this in a linear and logical fashion Use the rule of threes

12

Interest

Having provided your audience with your key message they will inevitably be asking themselves: 'Why should I do that?' or 'Why should I think that?' or 'Why should that be the case?'

13

Interest

The next step is showing HOW your message can be acted upon

14

Interest

Prove You can prove your key message in several ways, but the main evidence will come from: Personal examples Case studies Statistics

15

Desire

Slides Use imagery to create emotions

Talking Add some emotion to create desire for interest/ change. Remind audience of the benefits of success on them as a person, their business, their family and their 16 country

Desire

Slides Use imagery to create emotions

Talking Talk about the future prosperity in difficult times

17

Desire

Slides Use imagery to create emotions

Talking Use plain talking Present your solution as if there is no other solution possible Use the WIFM principle to build desire Motivate by fear Pull your audience together
18

Desire

Slides Use imagery to create emotions

Talking Talk about the future prosperity in difficult times

19

Action

Slides and talking Re-state the problem Re-state the solution End with an example End with a call to action

20

Conclusion Do do these things: understand what your audience wants create a story a logical progression of what you want to say create suspense create word pictures with animations end the presentation with impact

2008

21

Do not do these things: use a joke at the beginning write too much on a slide speak in long sentences

2008

22

Conclusion

Use the AIDA format

Build excitement

Use the problem-solution-evidence to build a logical framework for your talk

End with a call for action

2008

23