UNDER THE GUIDANCE OF Mr.

VIVEK SINHA Sales Manager

A PROJECT PRESENTATION ON TRAINING UNDERTAKEN AT HDFC Customer Preference & Attributes Towards Saving & Current Account Of HDFC Bank
PRESENTED BY VIVEK TIWARI

 Housing Development Finance Corporation Limited (HDFC) The bank was incorporated in August 1994 in the name of 'HDFC Bank Limited', with its registered office in Mumbai, India. A HOUSING FINANCE COMPANY. HEAD OFFICE-MUMBAI. A NETWORK OF OFFICE ALL OVER THE WORLD. AT JUNE 30,2012-13.4 MILLION DEPOSIT ACCOUNTS.

OBJECTIVE OF PROJECT
PRIMARY OBJECTIVES:
To open new savings accounts by convincing customers and to promote the benefits of those which are provided by the bank.

To find the different way of convincing customers To study brand image of the bank To increase the business of the bank.

SECONDARY OBJECTIVES:

To determine the need and purpose of a sales executive.

To understand the deciding criteria for people to become sales executive. To offer suggestions based upon the findings.

PRODUCT SCOPE:
Studying the increasing business scope of the bank. Market segmentation to find the potential customers for the bank. To study how the various products are positioned in the market. Customers perception on the various products of the bank.

RESEARCH METHADOLOGY
RESEARCH PLAN: Preliminary Investigation: In which data on the situation surrounding the problems shall be gathered to arrive at The correct definition of the problem.An understanding of its environment. Exploratory Study: To determine the approximate area where the problem lies. RESEARCH DESIGN: Research was initiated by examining the secondary data to gain insight into the problem

CONTINUE.
COLLECTION OF DATA: Primary data All the people from different profession were personally visited and interviewed. They were the main source of Primary data. The method of collection of primary data was direct personal interview through a structured questionnaire. Secondary Data: It was collected from internal sources. The secondary data was collected on the basis of organizational file, official records, news papers, magazines, management books preserved information in the companys database and website of the company.

 Sample Technique: Random Sampling. Research Instrument: Structured Questionnaire. Contact Method: Personal Interview. SAMPLE SIZE: My sample size for this project was 100 respondents. Since it was not possible to cover the whole universe in the available time period. DATA COLLECTION INSTRUMENT DEVELOPMENT: The mode of collection of data will be based on Survey Method and Field Activity.

RESEARCH LIMITATIONS:
It was not possible to understand thoroughly about the different marketing aspects of the Financial Consultant Within 30 days. As stipend, money was not given it was difficult to continue the project work. All the work was limited in some limited areas of city so the findings should not be generalized.

RECOMONDATION
To make people aware about the benefit of becoming HDFC Banks customer, following activities of advertisement should be done through 1. Print Media. 2. Hoarding & Banners. 3. Stalls in Trade Fares 4. Distribution of leaflets containing details information. The bank should provide life time valid ATM card to all its customers. Minimum balance for savings account should be reduced from Rs 5000 to Rs 500. Company should open more branches in different

FINDINGS OF PROJECT

PROVIDING SATISFACTORY INFORMATION TO OUR CUSTOMERS.

Customers dont want to open their accounts in the private banks due to Heavy cost compare to Public Sector banks. People dont listen all points of sales executives carefully. the success of any meeting always depends upon the attitude and ability of sales executives. In these processes I have prepared one questionnaire for customers for taking their interviews. Total no. of customers were 100.

CONTINUE
I asked their feelings about the services of HDFC Bank. They gave their responses in following way:Yes-70-70% No-15-15% No response-15-15% When I tried to know about the performance of HDFC Bank is best in any particular sector. Then People gave their responses in following way: Home Loan-65-65% Retail Banking-25-25% Financial Prdoucts-15-15% During Interview process 60%means 60 out of 100 people wanted to open their account in private banks due to fast work and more convenience. Only 50% people means 50 out of 100 people are happy with the working culture of HDFC Bank. 60%means 60 out of 100 people thought that Only ICICI Bank is the Competitive bank of HDFC Bank.

LIMITATIONS
Every work has its own limitation.Limitations of this project are: The project was constrained by time limit of two months. Mindset of people may very depending upon their age, gender, income etc. Getting appointment from the concern person was very difficult. People mind set about the survey was an obstacle in acquiring complete information & positive interaction. Respondents were very busy in their schedule. So it was very time consuming for them to answer all the questions properly.

Strengths

HDFC bank is the second largest private banking sector in India having 2,201 branches and 7,110 ATMs . HDFC bank is located in 1,174 cities in India and has more than 800 locations to serve customers through Telephone banking. The banks ATM card is compatible with all domestic and international Visa/Master card, Visa Electron/ Maestro, Plus/cirus and American Express. This is one reason for HDFC cards to be the most preferred card for shopping and online transactions HDFC bank has the high degree of customer satisfaction when compared to other private banks. The attrition rate in HDFC is low and it is one of the best places

Weakness
HDFC bank doesnt have strong presence in Rural areas, where as ICICI bank its direct competitor is expanding in rural market HDFC cannot enjoy first mover advantage in rural areas. Rural people are hard core loyals in terms of banking services. HDFC lacks in aggressive marketing strategies like ICICI The bank focuses mostly on high end clients Some of the banks product categories lack in performance and doesnt have reach in the market The share prices of HDFC are often fluctuating causing uncertainty for the investors.

Opportunities
HDFC bank has better asset quality parameters over government banks, hence the profit growth is likely to increase The companies in large and SME are growing at very fast pace. HDFC has good reputation in terms of maintaining corporate salary accounts. HDFC bank has improved its bad debts portfolio and the recovery of bad debts are high when compared to government banks. HDFC has very good opportunities in abroad Greater scope for acquisitions and strategic alliances due to strong financial position.

Threats
HDFCs nonperforming assets (NPA) increased from 0.18 % to 0.20%. Though it is a slight variation its not a good sign for the financial health of the bank. The non banking financial companies and new age banks are increasing in India. The HDFC is not able to expand its market share as ICICI imposes major threat. The government banks are trying to modernize to compete with private banks RBI has opened up to 74% for foreign banks to invest in Indian market.

MARKET SCENARIO
NATIONALISED BANK PRIVATE BANK(HDFC) OTHER PVT BANK. FINANCIAL INST.

ANY QUERIES?

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THANK YOU ALL