NATIONAL CONFERENCE FOR RABI CAMPAIGN 2012-13

(24th & 25th September, 2012) STRATEGY FOR TECHNOLOGY EXTENSION GROUP II

DEPARTMENT OF AGRICULTURE, ANDHRA PRADESH

ANDHRA PRADESH AGRICULTURE PROFILE

S.No 1 Item Share in GDP Constant Prices (2004-05) during XI Plan period Agriculture (2007-08 to 2010-11) Share in GDP Constant Prices (2004-05) during XI Plan period Agriculture & Allied sector (2007-08 to 2010-11) Total Geographical area Gross cropped area Net cropped area Gross Irrigated area Net Irrigated area % of Rainfed area Number of Farm Holdings a) Marginal b) Small c) Others Average Annual Rainfall Cropping Intensity Itrrigation Intensity Unit % Andhra Pradesh 7.49

2 3 4 5 6 7 8 9

% Lakh ha Lakh ha Lakh ha Lakh ha Lakh ha % Lakh Nos Lakh Nos Lakh Nos Lakh Nos mm

7.34 275.04 145.12 112.88 71.53 50.34 55 120.44 74.17 26.39 19.88 940 1.29 1.42 2

10 11 12

RAINFALL (SWM) (1-6-2012 TO 17-9-2012)

Normal (SWM) Normal as on date Received Deviation
Sl. No 1 2 Districts East Godavari, West Godavari and Krishna East Godavari, West Godavari, Krishna, and KhammamSrikakulam, Vizianagaram, Visakhapatnam, Prakasam, Guntur Nellore, Kurnool, Anantapur, Kadapa, Chittoor, Rangareddy, Nizamabad, Medak, Mahabubnagar, Khammam, Warangal, Karimnagar, and Adilabad. Nalgonda Actual Rainfall (m.m) Month June July Normal As on date 108.4 188.0 2010 112.0 278.0 2011 67.6 196.1 2012 83.5 202.9

: : : :

624.0 mm 556.4 mm 568.1 mm +2%

No.of districts 4 17 Status & deviation Excess (20% & above) Normal (+19% to -19%)

Deficit (-20% to -59%)

% deviation to Normal as on date -23 +8

STATUS Deficit Normal

August
September (1st to 17th sept.) Andhra Pradesh

185.1
74.9 556.4

231.0
111.7 732.7

194.1
39.5 497.3

180.6
101.1 568.1

-2
35 2

Normal
Excess Normal

RAINFALL (SWM) (1-6-2012 TO 17-9-2012)

Kharif 2012 & Rabi 2012-13 Prospects (Abstract)

(Lakh tonnes) 2012-13 (Expected) Sl.No. Crop Normal Production 131.43 14.49 189.10 27.28 34.75 Kharif 68.15 2.96 91.21 11.51 52.29 Rabi 66.10 13.71 103.85 7.95 0.24 Total 134.25 16.67 195.06 19.46 52.53

1 2 3 4 5

Rice Pulses Total Foodgrains Oil Seeds Cotton (lakh bales)

NOTE: Originally the foodgrains production target was fixed at 218.00 LMTs, but due to deficit rainfall in major parts of state during June & July 2012, the state may not achieve the targeted foodgrain production. 5

KHARIF 2012 ASSESSMENT COMPARED TO KHARIF 2011 AND NORMAL

Area in lakh ha, Productivity in kgs/ha & Production in LMTs

Area (in lakh ha) Productivity (Kg/ha) Prodcution (LMTs) Actual Expctd. Actual Expctd. Actual Expctd. Crop Normal Normal Normal 2011 2012 2011 2012 2011 2012 1 Rice 26.48 28.74 23.50 2921 2980 2900 77.20 85.63 68.15 2 Wheat 0 0 0 0 0 0 0 0 0 3 Jowar 1.33 1.03 0.81 1267 1487 1300 1.65 1.53 1.05 4 Bajra 0.45 0.32 0.56 1361 1465 1375 0.61 0.47 0.77 5 Ragi 0.41 0.37 0.30 1048 844 1100 0.43 0.31 0.33 6 Maize 4.98 5.31 5.30 3251 2811 3348 16.14 14.93 17.74 8 Bengalgram 0 0 0 0 0 0 0 0 0 9 Redgram 4.89 4.79 4.40 451 306 450 2.19 1.45 1.98 10 Greengram 2.24 1.52 1.67 409 542 410 0.91 0.82 0.68 11 Blackgram 0.79 0.63 0.53 491 645 500 0.38 0.40 0.27 Total Pulses 8.08 7.08 6.68 437 386 443 3.57 2.73 2.96 Total Foodgrains 42.02 43.12 37.43 2373 2453 2437 99.80 105.78 91.21 12 Groundnut 10.57 10.33 652 361 665 8.29 3.82 6.87 12.83 13 Sesamum 0.33 0.24 209 239 250 0.12 0.08 0.06 0.58 14 Sunflower 0.17 0.40 593 587 600 0.41 0.10 0.24 0.71 15 Soybean 1.29 1.30 1.95 1498 1616 1700 1.85 2.10 3.32 16 Castor 1.86 2.41 2.00 488 197 512 0.88 0.47 1.02 Total oilseeds 17.64 15.27 14.92 1091 1116 771 19.25 17.03 11.51 17 Cotton (*) 20.54 21.68 394 263 410 34.72 31.82 52.29 15.67 18 Mesta (#) 0.26 0.16 1507 1398 1515 2.83 2.02 1.35 0.33 19 Chillies 2.01 1.10 3596 3142 3600 6.03 6.32 3.96 1.69 20 Sugarcane 2.04 1.90 78906 81793 81000 158.00 166.86 153.90 1.99 21 Tobacco 0 0 0 0 0 0 0 0 0 Total cropped area 80.26 84.45 77.99 6 ( * ) Cotton production in lakh bales of 170 kgs. of lint /// (#) Mesta production in lakh bales of 180 kgs. Sl. No.

RABI PROSPECTS 2012-13 COMPARED TO RABI 2011-12 & NORMAL

Area in lakh ha, Productivity in kgs/ha & Production in LMTs
Sl. No. 1 2 3 4 5 6 8 9 10 11 12 13 14 15 16 17 18 19 20 21 Area (in lakh ha) Productivity (Kg/ha) Prodcution (LMTs) Target Target Target Crop Normal 2011-12 Normal 2011-12 Normal 2012-13 2012-13 2011-12 2012-13 Rice 14.84 12.22 17.50 3642 3542 3777 54.23 43.28 66.10 Wheat 0.10 0.08 0.11 1057 1322 1000 0.11 0.11 0.11 Jowar 1.72 1.73 1.50 1523 1977 1300 2.64 3.42 1.95 Bajra 0.12 0.11 0.15 977 1036 1285 0.12 0.11 0.19 Ragi 0.06 0.05 0.05 1678 2018 1639 0.10 0.10 0.08 Maize 3.08 3.33 3.00 6920 7759 7232 21.17 21.63 21.70 Bengalgram 6.07 5.65 6.50 1202 921 1500 7.71 5.20 9.75 Redgram 0.09 0.03 0.40 452 496 595 0.05 0.01 0.24 Greengram 1.23 1.31 1.50 438 608 440 0.52 0.80 0.66 Blackgram 3.76 4.77 4.00 631 686 672 2.34 3.27 2.69 Total Pulses 11.68 12.23 13.00 934 781 1055 10.92 9.56 13.71 Total Foodgrains 31.61 29.77 35.32 2824 2628 2940 89.30 78.23 103.85 Groundnut 2.75 2.50 2.50 1989 1849 2100 5.48 4.67 5.25 Sesamum 0.38 0.39 0.40 267 309 300 0.10 0.11 0.12 Sunflower 2.45 1.41 2.45 880 808 940 2.21 1.14 2.30 Soybean 0 0 0 0 0 0 0 0 0 Castor 0.03 0.13 0.10 488 405 475 0.00 0.03 0.05 Total oilseeds 5.92 4.68 5.75 1348 1305 1383 8.03 6.11 7.95 Cotton (*) 0.03 0.00 0.10 394 331 412 0.07 0.00 0.24 Mesta (#) 0 0 0 0 0 0 0 0 0 Chillies 0.47 0.47 0.45 3366 3654 3800 1.61 1.56 1.71 Sugarcane 0 0 0 0 0 0 0 0 0 Tobacco 1.54 1.32 1.20 1710 1965 1750 2.78 2.07 2.10 Total cropped area 40.00 36.53 43.17

( * ) Cotton production in lakh bales of 170 kgs. of lint

AREA, PRODUCTIVITY & PRODUCTION FOR 2012-13 WITH COMPARISION TO NORMAL & 2011-12 = (KHARIF + RABI)
Area in lakh ha, Productivity in kgs/ha & Production in LMTs
Area (in lakh ha) Ave. Productivity (Kg/ha) Prodcution (LMTs) Sl. Target Target Target Crop Normal 2011-12 Normal 2011-12 Normal 2011-12 No. 2012-13 2012-13 2012-13 1 Rice 41.32 40.96 41.00 3152 3147 3274 131.43 128.91 134.25 2 Wheat 0.10 0.08 0.11 1021 1322 1000 0.11 0.11 0.11 3 Jowar 3.05 2.76 2.31 1259 1794 1300 4.29 4.95 3.00 4 Bajra 0.57 0.43 0.71 1146 1355 1356 0.73 0.58 0.96 5 Ragi 0.47 0.42 0.35 1157 984 1177 0.53 0.41 0.41 6 Maize 8.06 8.64 8.30 4475 4231 4752 37.31 36.56 39.44 8 Bengalgram 6.07 5.65 6.50 1325 920 800 7.71 5.20 5.20 9 Redgram 4.98 4.82 4.80 472 303 308 2.24 1.46 1.48 10 Greengram 3.47 2.83 3.17 374 574 533 1.43 1.62 1.69 11 Blackgram 4.55 5.40 4.53 605 680 837 2.72 3.67 3.79 Total Pulses 19.76 19.31 19.68 732 636 847 14.49 12.29 16.67 Total Foodgrains 73.63 72.89 72.75 2355 2524 2681 189.10 184.01 195.05 12 Groundnut 15.58 13.07 12.83 846 649 945 13.77 8.49 12.12 13 Sesamum 0.96 0.72 0.64 232 262 281 0.22 0.19 0.18 14 Sunflower 3.16 1.58 2.85 802 785 892 2.62 1.24 2.54 15 Soybean 1.29 1.30 1.95 1479 1616 1700 1.85 2.10 3.32 16 Castor 1.89 2.54 2.10 534 199 510 0.88 0.50 1.07 Total oilseeds 23.56 19.46 20.67 1157 1189 941 27.28 23.14 19.46 17 Cotton (*) 15.70 20.54 21.78 417 263 410 34.79 31.82 52.53 18 Mesta (#) 0.33 0.26 0.16 1544 1398 1515 2.83 2.02 1.35 19 Chillies 2.16 2.48 1.55 3627 3176 3658 7.64 7.88 5.67 20 Sugarcane 1.99 2.04 1.90 78960 81793 81000 158.00 166.86 153.90 21 Tobacco 1.54 1.32 1.20 1664 1571 1750 2.78 2.07 2.10 8 Total cropped area 120.26 120.98 121.16 ( * ) Cotton production in lakh bales of 170 kgs. of lint /// (#) Mesta production in lakh bales of 180 kgs.

STRATEGY FOR TECHNOLOGY EXTENSION

STRENGTHENING EXTENSION
Andhra Pradesh has a special focus on agricultural extension as well as Extension Research - Farmers - Market - Linkage. Following are the measures taken in this regard Recruited 474 Mandal Agril. Officers and 881 Agril. Extension Officers during 2011-12 vacancies

Appointment of 41,000 Model farmers as recommended by Dr. Swaminathan Commission for effective coverage of farm families (250300 families per model farmer). Diagnostic Team visits to farmer fields by scientists and extension staff Conduct of monthly workshop for extension staff at concerned Research Station

Effective Organization of Farmers Field Schools - Polambadi as an extension tool to educate the farmers at field level to train the farmers
FTCs & KVKs to train the farmers in all districts Regular joint field visits of Research and Extension staff to offer instaneous solutions to the problems faced by the farmers Rythu Bata and Rythu Chaitanya Yaatra Training to farmers Yeruvaka Purnima
10

RYTHU BATA
Rythu Bata is being implemented with the following objectives:
To take the Extension services to the door step of the farmers. To create awareness about the ongoing Government programmes. To understand the problems being faced by the farmers. Rythu Bata programme is implemented for the spread of Knowledge, technology, resources and inputs through the farmer groups formed in the process of Rythu Bata. The MAO must visit the village regularly; the groups are to be formed based on the need and requirement such as procurement of fertilizers, sale of the produce or for obtaining expert advice. The groups must be formed for a genuine reason. Meetings must be organized for the groups in the mandal level on Monday by the concerned ADA. The Date and Time of Village visit by the MAO must be displayed prominently on the Black Board/Gram Panchayath office. Exhibitions may be organized during the meetings by involving ATMA, NGOs, KVKs Rythu Sanghams and private Organizations to generate interest and to motivate farmers. ATMA will take active role while working with the groups.
11

Rythu Chaitanya Yatra :

An innovative approach has been initiated by the department to train the farmers in the technology gaps existing in their respective villages by organizing Rythu Chaitanya Yatras (RCY) from past seven years in preparatory to Kharif season.

This has given an opportunity to the extension staff of Agriculture, ANGRAU & Line Departments to reach every habitation and interact with farmers, educate them in latest technology in Agriculture and allied subjects and to train the farmers on technical gaps and educate them on various Government programmes and schemes.
During Kharif 2012 Rythu Chaitanya Yatra was organized from 10th to 31st May 2012 in the State, in which:

Year 2008-09 2009-10 2010-11 2011-12 2012-13

No.of Habitations visited

50083 49422 50083 37253

Farmers contacted (in lakhs)

34.42 19.82 50.08 20.47

40569

20.56

12

Trainings to Farmers

Main objective is to transfer latest agricultural technologies to small and marginal farmers to improve the productivity levels and there by increasing income levels.
During 2012-13, an amount of Rs.75.00 lakhs was allocated under Trainings to train about 75,000 farmers on district specific issues

Farm Women Empowerment Programme

Objective: Organize training programmes for farm women in latest technology & to promote holistic development of small & marginal farm women for increasing income levels & improve their skills An amount of Rs 40 lakhs is allocated under Work plan for covering 25780 farm women to impart skills through 440 mandal level trainings and 22 exposure visits during 2012-13
Farmers trainings Sl. No. of Year No. of No. Farmers trainings attended 1 2007-08 2127 106350 2 2008-09 2000 100000 3 2009-10 702 35100 4 2010-11 1300 65000 5 2011-12 1300 65000 6 *2012-13 487 24350
* Up to end of August 2012

Farm women trainings No. of Farm No. of wemen trainings attended 230 6990 154 4620 980 29498 335 10134 600 15000 250 12500

Total Trainings Total No. of Nos trainings attended 2357 113340 2154 104620 1682 64598 1635 75134 1900 80000 737 36850

13

Yeruvaka Purnima
Yeruvaka Purnima is a festival, which is especially celebrated by the farmers of Andhra Pradesh. This is a special festival celebrated mainly by the farmers and agriculturists. It falls on the full moon day in the month of Ashadha. Agriculturists worship the yoke, the plough and the bulls with turmeric and kumkum. Coconuts are broken either at home or in the field, in-front of the yokes and bulls. Yeruvaka Purnima was organized on 4th June 2012 in Andhra Pradesh.

14

ZREAC MEETINGS
ZREAC meetings were conducted in 9 Agro climatic Zones both in Kharif and Rabi. During these meetings, Research gaps for the zones as a whole and production recommendations for major crops were provided to the departmental officers.

15

POLAM BADI (FFS)

In order to provide practical on farm training to farmers in their own field the Department has initiated Polambadi (FFS) Programme from 2004-05 onwards.

The programme addresses crop specific issues pertinent to specific village.

During this process a large number of farmers have gained the capacity to independently run a polambadi and function as Facilitator. This has a long range effect in the capacity building of farmers through farmer to farmer interaction. The impact of Polambadi is observed by the significant reduction of Pesticides consumption. The use of chemical pesticides increasing cost of cultivation and leading to more hazards to living entity by disturbing natural ecosystem.

With this back ground, Department of Agriculture, Govt. of Andhra Pradesh has taken up promotion of Farmers field schools (Polambadi) in large scale since Rabi 2004-05 to reduce the cost of cultivation and increase the productivity
16

POLAMBADI ORGANISED DURING KHARIF 2012 AND PROGRAMME FOR RABI 2012-13
Phy. in (Nos) Financial Rs.in lakhs
KHARIF 2012 Sl. No. Crop Physical Financial Allocation comtd Expenditure Physical Financial Programme for Rabi 2012-13

Target
1
2 3 4 5 6

Ach.
1041
164 88 406 308 27

Rice
Maize Pulses Oil seeds Cotton Mesta NSP

1241
164 274 476 345 32

204.04
37.19 38.36 107.95 58.65 8.00 53.2

112.58
11.2 11.50 32.38 17.59 2.4 14.5

804
213 486 586 0 0

136.6
48.30 82.62 132.9 0 0 45.20

Total

2532

2034

507.4

202.15

2089

445.7

17

Effective Coverage of Farmers

Adarsha Rythus
As per the recommendations of National Commission on Farmers headed by Prof. M. S. Swaminathan, to adopt Model Farmer approach, Adarsha Rythu system was introduced in A.P. in the year 2007-2008. The main objective behind the identification of Adarsha Rythu is to introduce a nodal functionary between the farmers and the Extension staff of Agriculture and other line departments to help in bridging the gap between the scientific know-how and field level do-how. At present 39,804 Adarsha Rythus are working in the state. Adarsha Rythu will assist the extension staff in implementation of the schemes of Agriculture and allied departments & will be paid a honorarium of Rs.1000/per month.
18

CREDIT 2012-13
Sl. Item No I Kharif 2012 Crop Loans Agril. Term Loans Total II Rrabi 2012-13 Crop Loans Agril. Term Loans Total Grand Total Target 23828 7802 31630 13300 8042 21342 52972 Achievement 20964 3798 24761 24761 % 88 49 78

INTEREST FREE LOANS (Rythusree): From Rabi 2011 the A.P Government has announced interest free crop loans vide G.O.Ms No. 270 dated 22.11.2011 for the crop loans repaid in time, interest free upto 1.00 lakh and Pavala vaddi from 1.00 to 3.00 lakhs. For crop loans disbursed in Rabi 2011-12 the farmer has to repay the interest along with the principal amount to banks. The Government will reimburse the interest to farmers accounts. From Kharif 2012-13 the Government will pay the entire interest to the respective banks as and when the farmers repay the loans within due date. 19 During 2012-13 an amount of Rs. 375.00 Crores is allocated under this scheme.

LOAN ELIGIBILITY CARDS TO TENANT FARMERS Andhra Pradesh is the first state to promulgate an Act to provide loans to the Tenant Farmers

STATUS of LECs DURING 2012-13: 1 2 No.of LECs issued No.of Licensed Cultivators Sanctioned Crop Loans by the Bankers Amount Sanctioned (Crores) 3,18,216 64,258

134.56

RESCHEDULEMENT OF CROP LOANS: An amount of Rs. 763.98 Crores have been rescheduled by covering 1,81,639 farmers (approx.) as against the crop loan disbursements of Rs. 15823.32 crores (approx.) in Kharif,11 As per RBI guidelines, in case of Natural Calamities Drought/Flood the reschedulement of Crop Loans should be completed within three months of issue of notification by the Government
20

Pest Surveillance & Advisory System

Formation of pest surveillance and advisory unit is constituted in the state with members of Principal Secretary to Government, Commissioner & Director of Agriculture, A.P., Hyderabad, Director of Research, ANGRAU, FAO Consultant, nominee of PPA to GOI or Addl. PPA at NIPHM and representative from NIPHM. The terms of the above constituted state level committee is solely responsible for implementation of the pilot project involving Department of Agriculture, ANGRAU, Director of Plant Protection Quarantine & Storage. At district level the pest surveillance team formed consisting Joint Director of Agriculture, representative of KVK, representative of local research institute, Mandal Agricultural Officer, representative of farmer group and Asst. Director of Agriculture. The above teams will visit the severely infected pest and disease areas or endemic areas and study the causes for outbreak of the pest and diseases and submit detail report to the Government for taking necessary action.

EXTENSION REFORMS (ATMA)

I. State Extension Work Plan 2012-13:
Based on the research-extension strategies, Block Action Plans & Districts action plans were developed and the same were consolidated at State level for development of State Extension Work Plan GOI has given administrative approval for an amount of Rs 58.77 crores for the year 2012-13 for implementation of SEWP and revalidated an amount of Rs. 6.31 crores available with the State. The GOI releases are under process.

GOAP has released the Matching State Share amount of Rs. 4.10 crores during the current financial year.

II.SEWP 2012-13 : BUDGET PROPOSED UNDER MAJOR ACTIVITIES

(Rs. in lakhs)
Sl. No. 1 2 3 Activity State Nodal Cell SAMETI ATMA at District Level a. Farm Oriented Activities 2246.673 2028.193 218.480 Total Fund Required 295.100 129.980 Contribution from the scheme 295.100 129.980 Beneficiary contribution 0.000 0.000

b. Farm Inf. Dissemination

c. Technology Refinement d. Administrative Expenses e. Innovative Activities GRAND TOTAL

184.075
155.580 2365.592 499.670 5876.670

184.075
155.580 2365.592 499.670 5658.190

0.000
0.000 0.000 0.000 218.480

22

III. DEPT. WISE BUDGET PROPOSALS IN SEWP 2012-13 : ( Rs. in Lakhs)

Department Agriculture Animal Husbandry Horticulture Sericulture Fisheries Social Forestry Marketing Total Budget for Dept. activities Functionary support, Admn. Expenses & Others GRAND TOTAL Amount Proposed 1972.786 472.380 437.673 179.146 189.905 21.700 9.250 3282.839 2593.831 5876.670

IV.Status of Expenditure : 2012-13

Sl. No Opening Balance As on 1-4-2012 Amount Received during 2012-13 (Rs. in lakhs) Balance As Exp. Made on 1-9-2012

Year 2012-13

Total

1 2

Central Share State Share

630.800 0.000

0.000 410.36

630.800 410.36

745.530 28.62

-114.730 384.74
23

Status of Placement of Specialist and Functionary Support

Designation Provision Given by GOI Sanction Given by GOAP Posts filled No. Working

State Coordinator
Director, SAMETI Deputy Directors

1
1 8

1
1 5

1
1 5

1
1 4

Accountant
Comp. Programmer Project Directors Deputy PDs Accountant Comp. Programmer Block Tech. Managers Subject Matter Specialists

1
1 22 44 22 22 271 542

1
1 22 44 22 22 271 542

1
1 22 44 22 22 271 542

1
1 16 30 22 22 220 172

Total

935

932

932

491
24

Innovations in Technology Dissemination

1. ICM Model Farms: ( Kharif 2012-13 ) To disseminate the technology on improved practices, 15662 Model Farm Demos have been organized at village level across the State The technological gaps like Seed treatment, Soil test based fertilizer application, Inter cropping, IPM, INM etc have been highlighted as per the locally identified gaps.

To create mass awareness on the concept, awareness camps and exposure visits for the fellow farmers are also being organized.
25

2. Soil Test Based Fertilizer Application

1) To reduce the indiscriminate use of fertilizers and

reduce the cost of cultivation, ATMA has taken up the initiatives to popularize the concept of Soil Test Based Fertilizer application. 2) Soil test based nutrient application helps to avoid wasteful expenditure on irrational nutrient application and realize higher benefit cost ratio as the nutrients applied are in proportion to the magnitude of the deficiency of a particular nutrient and correction of the nutrient imbalances in soil. During the Rabi 2011-12, (52) Field demos and (92) Frontline Demos have been organized. As per the response of the farmers, to popularize the concept, during Kharif, Initiated grounding of 60 FDs and 227 FLDs on Soil test based fertilizer application
26

3) 4)

3. Popularization of Cotton Picker

Cotton Picker Machine was introduced in Warangal District. This China Model no.4041 chain system machine costs 8500/-. This manually operated machine consists of 2 batteries (12 volts) with battery backup upto 8 hours

Individual farmer can be able to pick the whole cotton in field. No labour is required. Picking capacity is 80 kgs to 100 kgs per day.
Saves labour charges upto 4500/- per acre and maintains the quality while cotton picking & prevents dust carrying with cotton. Farmers Groups are being motivated popularize these machines in a big way. to
27

MASS MEDIA SUPPORT

AGRICULTURAL PROGRAMMES TELECAST BY DOORDARSHAN Name of the Programme Timings of telecast 6.25 PM to 7.00 PM Days of telecast Monday to Friday Monday to Friday Monday to Friday

Station

Doordarshan Regional Rythu Nestam Kendra, Hyderabad

Doordarshan Narrowcasting Station * KISAN Vijayawada

Doordarshan Narrowcasting Station * KISAN Rajahmundry

6.00 PM to 6.25 PM
6.00 PM to 6.25 PM

* Kisan programmes in Narrowcasting from Vijayawada and Rajahmundry cluster are repeated by Doordarshan Kendra, Hyderabad from Monday to Friday between 6.30 am to 7.00 am. 28

AGRICULTURAL PROGRAMMES BROADCAST BY AIR (FM KISAN VANI) STATIONS Under this scheme agricultural Programmes are being broadcast from 7.15 P.M through (8) All India Radio, FM Kisan Vani stations located at Adilabad Ananthapur, Kothagudem, Kurnool Markapur, Nizamabad and Warangal. Phone-In-Live Programme: being broadcast once in a week except Kurnool where the programme is being broadcast thrice a week. Broadcast of success stories to motivate the farmers.

The advance weekly schedule of agricultural programmes broadcast through All India Radio is updated in AGRISNET website., www. apagrisnet.gov.in for giving wide publicity
29

AGRISNET
Package of practices of 18 major crops

www.apagrisnet.gov.in Online License Management system for Fertilizers

Online Soil Health Card

Ask an Expert

Product Market Identification Matrix for Agri exports

Trainings

30

Information to Farmers on phone

An application in AGRISNET portal to send SMS alerts to farmers mobiles Seed Availability Soil Test based Fertilizer recommendation Pest alerts Misbranded pesticide information General

Each day five district specific five voice messages at regular intervals are sent to the farmers. 3 messages on Agriculture 1 message on Animal Husbandry 1 message on General, weather, prices etc.
31

Software applications under pipeline

Issuing of online seed & pesticide licenses to manufacturers/dealers
Creation of database of farmers mobile numbers and sending SMS alerts Online Review of the workflow by maintenance of database & submission of reports from subordinate offices to C&DA

Online monitoring of stock details of seeds, fertilizers & pesticides

Integrating online issuing of input dealers license & Soil Health Card under Mee Seva, flagship programme of Govt. of Andhra Pradesh

Hardware provided
834 Desktop systems, Printer & UPS for district, divisional & mandal officers Laptops for Mandal Agricultural Officers All 22 District JDA offices are connected & 255 ADA(R) Sub-division offices (ATMA funds) are provided with internet connectivity. About 600 Mandal Agricultural Officers are supplied with Data Cards to disseminate technology faster to farmers
32

I.T. Strategy for Technology Extension

Department will be connected through APSWAN upto mandal level for which bandwidth charges will be reimbursed under NeGP (As per G.O. Rt.No.5 Dt:06.01.2011 of IT&C Dept, Govt. of AP Agriculture) . Video Conferencing up to Sub-divisional Level Computerization of village geographical & Farm wise information MAOs should regularly get information from AGRISNET and pass on to the farmers MAO should inform market prices and new information to the farmers and encourage every farmer to take up marketing / promotion & procure inputs as a group which will help in getting remunerative price to the farmers.

Agro-advisories should invariably be taken print from AGRISNET and paste on boards at Sub-divisional offices.
33

Kisan Call Center (1800-180-1551)

The Agriculture component of Parishkaram Farmers Call Centre (1100) of A.P. State is merged with the Kisan Call Centre from 1st May, 2012 to maintain uniformity across the country and popularize 1800-180-1551 toll free number.

The new location of call center is at ATIC Center of ANGRAU, which was inaugurated by Principal Secretary to Govt. (Agriculture)
The shifting of university scientists from Parishkaram call center to Kisan Call Center is under progress. For answering district specific queries of the department - 2 ADAs from District Head office are identified and the list is communicated to Kisan Call Center for escalation of calls.
Inauguration of Kisan Call Center by Principal Secretary to Govt. (Agriculture)

34

Automated 24 Hour Call Center

Toll Free No.1800-425-3536
Launched on 25-07-2012 by Honble Minister for Agriculture Andhra Pradesh As on 11th September 2012, 3124 number of calls are responded. Trainings on Call Center are conducted for 22 members @ one per district.

The Complaint Management System software is integrated in AGRISNET portal.

35 of 66

35

Addressing the problem through Automated Call Center

Farmer calls toll free no.1800-425-3536

Farmers call/problem is recorded and stored in the form of voice file & routed to respective districts

Complaint Management System

Addresses the issue by calling the farmer back & then Closes the query District JDA/ concerned officers log in Listens to the voice file

Commissioner & Director of Agriculture monitors the calls and action taken by the concerned 36 officers.

Farmers Felicitation Awards

The Awards and Felicitation will be given to the field level officers and farmers at district and state level for their outstanding performance. During 2012-13, Ugadi Puraskaralu were organized at district level felicitating Best farmer, Best Mandal Agricultural Officer. The Agriculture and Allied Departmental Officers and Farmers were also felicitated for their achievements.

37

AGRICULTURE FARM MECHANIZATION

Success Story on Custom Hiring centre for Paddy- SMSRI
Custom Hiring Station Name :Anil Agros
Location : Gundugolanu Village of Bhimadole Mandal, West Godavari district . Machinery Provided Tractor, Transplanter , Harvesters - track Type, Seedling Machine, Soil pulverizer, Seedling trays, Laser Leveling Machine, Power Weeders 50% subsidy under RKVY 2011-12 is provided to this beneficiary. The farmers who got transplanted using Rice transplanter are satisfied and are not going back to manual system. 20% rise in productivity is noticed when the seedlings are transplanted using rice transplanter. The farmers are feeling satisfied as all the operations are got done using this custom hiring centre. This has benefitted the farmers in reducing the cost of cultivation by not less than Rs. 4000 per Ha.
38

Success story on Multi Crop thresher

Beneficiary name:

Narayanamma W/o Konda Reddy Dharmavaram , Ananthapur District (A.P.) Batchi Reddy C/o Narayana Reddy Rachalapalli, Village, Midgil-Mandal Mahabubnagar Dt (A.P.)

Multi Crop Thresher was taken on subsidy of Rs 1.50 lakhs provided from RKVY funds 2011-12. The hiring costs is Rs1200/Acre for paddy, Rs 40/bag for maize, Rs 125 per 60 kg bag of sunflower. The beneficiaries were able to operate the thresher for 20 days in a month for 3 months. They are able to realise the entire non subsidy payment within one season.
Hence it is an income generating machine supplied under RKVY
39

SLIGHTLY MODIFIED SYSTEM OF RICE INTENSIFICATION CENTRES (SMSRI)

120 SMSRI centres are being established with an outlay of Rs. 46.76 cr. under PPP mode to cover an extent of 3.50 lakh ha
Agro machinery such as Laser Guided Land Leveller, rotavator, Soil Pulverizer, Nursery trays, Nursery raising machine, Paddy Transplanter, Power Weeder etc. will be provided on 50% subsidy to each centre with a total cost of Rs. 77.00 lakhs Enterprising young farmers and their associations (Farmer Groups) will be encouraged for establishing centres Each such centre will deal with about 200-300 farmers covering 200-250 ha of paddy The Centre will provide custom hiring services of machinery for different farm operations such as raising of nurseries, preparatory cultivation, transplanting and intercultural operations including weeding at

affordable prices.

40

Slightly Modified System of Rice Intensification (SMSRI)

Government of A.P has introduced a new technology named SMSRI in the year 2011-12. through which rice is transplanted with a spacing of 20-25 cm in between the rows. The technology saves labour . The total cost of all the operations i.e ploughing, nursery raising, transplanting and weeding will be completed within Rs 3500/acre.

41

42