PRESENT BY,

Mir Dildar Hossain Avinash Kumar Rahul jain Parmanand Manish tyagi Sunny kumar Deep virmani Satish kumar Aksh

ABOUT HARDY'S
Hardys World is nestled in over several acres of parkland just across Ludhiana on the Ludhiana Jalandhar highway. With over 20 rides and attractions and many food outlets, there's something for everyone at Hardys World. It is a galaxy of amusements and sensations. eye ball popping super thrill rides like the Pendulum. Roller Coaster, Kiddies Car, Wax Museum, Dream Girl, Motorcycle ride, Sun n Moon, caterpillar and Aeroplane. Kiddies Pool, Wave Pool, Multi - Activity Pool, Rain Dance, Speed Slide, Body Slide, Family Slide

Our Mission Your Smile is Our Mission! We do this by having our guests join our family in a worry-free adventure into fun and entertainment where everyone can be a kid and kids of all ages are treated as friends. Our Standards of Service: Safety Courtesy Experience Efficiency Hardy's look forward to creating special memories with you and your family

OBJECTIVES
To provide information about Hardys Getting Attention To Remind the public about the brand To change social attitude To convince customers for direct purchase To increasing the sales and profit To induce the public To creating goodwill for the company and gains customer loyalty after reaching a mature age. Building Brand Awareness

TARGET AUDIENCE

Teenagers Adult Youth Kid

BUDGET ALLOCATED TO PROMOTION MIX

Advertising

radio, television, billboard, direct mail, brochures and catalos, signs, in-store displays, posters, motion pictures, Web pages, banner ads, and emails.

Personal selling Sales promotion

Sales presentations, sales meetings, sales training and incentive programs for intermediary salespeople

Coupons, sweepstakes, contests, product samples, rebates, tie-ins

Public relations

Newspaper and magazine articles/reports, TVs and radio presentations, charitable contributions, speeches, issue advertising, and seminars

Direct Marketing

online display ads, fliers, catalog distribution, promotional letters, and outdoor advertising.

BUDGET ALLOCATION FOR DIFFERENT MEDIA

Advertising Television-2,50,00000 Radio-20,00000 Print Advertisements* newspaper, magazine, 50,00000/year(local) Web site1,00,00000 /year

Brochures* 20 per copy x 1000 copies = 2,000000 Banners* 2ft wide, 1000/ft 3ft wide, 2000/ft 4ft wide, 2400/ft -35,00000/ year Coffee Shop (2,036 SF, 200000/year) University Plaza (3758 SF, 300000/SF/year Print logo in t shirt (10,00000/year)

POSTER:

BANNER