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AUDI INDIA

THE COMPANY
Luxury passenger car maker Indian arm started in 2004 Own sales company in 2007

Division of Volkswagen group sales India pvt. Ltd

SEGMENTATION
BASED ON 1) Price band 2) Demographics

SEGMENTATION
SEDANS (SALOONS) TWO SUB-CATEGORIES : A) Saloons

B) Sports Saloons
SUVs Sports Car

SEGMENTATION
SALOONS A4 A6

A7
A8L

THE AUDI A4

SEGMENTATION - A4
PRICE
Rs. 29 lac to 36 lac

DEMOGRAPHICS Young executives New businessmen

THE AUDI A6

SEGMENTATION - A6
PRICE
Rs 38.9 lac to Rs. 45 lac

DEMOGRAPHICS
Board members of corporates Businessmen

Film stars

THE AUDI A7

SEGMENTATION - A7
PRICE Rs 84.55 lacs

DEMOGRAPHICS
Businessmen Film personalities Style seekers

THE AUDI A8L

SEGMENTATION - A8L
PRICE
Rs 72.4 lacs to 1.28 CRORE

DEMOGRAPHICS
Business tycoons CEOs

Film personalities

THE AUDI S4

SEGMENTATION - S4
PRICE
Rs 48.49 lac

DEMOGRAPHICS
Young executives/businessmen with a sporty bent

THE AUDI RS5

SEGMENTATION - RS5
PRICE
Rs 96.81 lacs

DEMOGRAPHICS
Everyday sports car seekers

THE AUDI S6

SEGMENTATION - S6
PRICE
Rs 85.99

DEMOGRAPHICS
Established Businessmen Well heeled enthusiasts

SEGMENTATION
SUVs Q3 Q5

Q7

THE AUDI Q3

SEGMENTATION - Q3
PRICE
Rs. 25 lacs to Rs. 34.30 lacs

DEMOGRAPHICS
Young executives First time SUV owners

THE AUDI Q5

SEGMENTATION - Q5
PRICE
Rs.48.29 lacs to Rs. 56.37 lacs

DEMORAPHICS
Mid segment SUV buyers Businessmen in tier 2 cities

THE AUDI Q7

SEGMENTATION - Q7
PRICE
Rs 61.18 lacs to 88.13 lacs

DEMOGRAPHICS
Businessmen Bollywood stars

SEGMENTATION
SPORTS CARS TT R8

THE AUDI TT

SEGMENTATION - T T
Price
Rs 52.19 lac

DEMOGRAPHICS
Young sports car enthusiasts People looking for a Weekend Car

THE AUDI R8

SEGMENTATION - R8
Price
Rs 1.34 Crore

DEMOGRAPHICS
Sports car enthusiasts Businessmen Movie stars ( Mr. Ranbir Kapoor)

SEGMENTATION SUGGESTIONS
Introduce the AUDI A1 Introduce the AUDI A3 Price between 18 24 lacs

Local assembly for cost benefits

THE AUDI A3

THE AUDI A1