Advertising

Methods of Classification Types of Advertising

Methods of Classification
1. 2. 3. 4. Product Based Market Based Purpose Based Media Based

Types of Advertising
Advertising

Media Used 1. Print: Newspapers, Magazines 2. Electronic :TV,Radio 3. Outdoors 4. Internet 5. Others

Geographic Coverage

For Whom 1.Comsumer Adv. 2. Industrial Adv.

Purpose

1. National
2. Regional 3. Local 4. International

1. Primary or Secondary demand

2. Social or Non commercial 3. Direct or Indirect

3. Trade
4. Professional

Product Based

Institutional Advertising

Designed to enhance a companys image rather than promote a particular product. Designed to tout the benefits of a specific good or service.

Product Advertising

Product Advertising
Stimulates primary demand for new product or category. Used in the PLC introductory stage. Influence demand for brand in the growth phase of the PLC. Often uses emotional appeal. Compares two or more competing brands product attributes. Used if growth is sluggish, or if 5 competition is strong.

Pioneering

Competitive

Comparative

Advertising to Industry
BUSINESS TO BUSINESS ADVTG
Target At Individual To Sale Industrial Goods like Insurance, Computer Parts. PROFESSIONAL ADVTG Targeted At Professionals like Doctors, Lawyers etc. To Encourage Companys Product. TRADE ADVTG Targeted At Marketing Channels Members Such As Wholesalers, Retailers

PRIMARY VS SELECTIVE DEMAND ADVTG

Primary For Stimulating Basic Demand like De Beers, Egg Association etc.

RETAIL OR LOCAL ADVTG

To Encourage Consumer To Shop At A Specific Store.

NATIONAL ADVTG
By Large Companies At National Level Through TV or Other Media.

Types of Media Advertising

Newspapers Magazines Radio Television Outdoor Media Internet

Alternative Media
8

DISPLAY ADVTG CLASSIFIED ADVTG

NON-CLASSIFIED ADVTG
SPECIAL ADVTG PRINTED INSERTS MAGAZINES ADVTG DIRECTORIES BROCHURES PACKAGING

BILLBOARDS, MOBILE BILLBOARDS .

BULLETINS, POSTERS, PANELS .

SPECTACULARS SUCH AS ELECTRONIC SIGNS WITH MOVEMENTS AND FLASHING LIGHTS .

AERIAL ADVTG AND TRANSIT ADVTG .

COMERCIALS IN MOVIE THEATRES .

BALLOON & DIFFERENT SHAPES IN AIR AIRPLANES PULLING BANNERS SKY WRITING BLIMPS

INSIDE CARDS WHICH CHANGE THEIR

MESSAGE

OUTSIDE POSTERS LIKE ON STATIONS AND TERMINAL ETC

 STAGED ENCOUNTERS IN PUBLIC PLACES GIVE AWAY OF PRODUCTS WITH BRAND MESSAGE SUCH AS CARS HAVING CONSUMERS VOTE THROUGH TEXT MESSAGE

INTERACTIVE ADS LIKE OF MOVIES

(CORPORATE ADVTG-TARGETED ATINTERNAL AND EXTERNAL AUDIENCES )

IMAGE ADVTG POSITIONING ADS-GENERAL IMAGE

SPONSORSHIPS
RECRUITING GENERATING FINANCIAL SUPPORT

EVENT SPONSORSHIPS

ITS -ADVERTISING ON INTERNET

POP-UPS/ POP-UNDERS SPONCERSHIPS INTERSTITIALS PUSH TECHNOLOGIES LINKS BANNERS