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A STUDY ON PROMOTION STRATEGIES

By

Name:U.Lourdu Reddy Roll .No.121412672025

Department of Business Administration St Joseph's Degree and PG College (Autonomous afflicted to Osmania University )

CONTENTS
CHAPETR 1 : INTRODUCTION CHAPTER 2 :LITERATURE REVIEW CHAPTER 3 : COMPANY PROFILE

CHAPTER : 1
INTRODUCTION

INTRODUCTION
Promotion is true that products are manufactured to satisfy the needs of the consumers.. But alone is not enough. Today the responsibility of the manufacturers does not cease with physical production whatever may be the nature of the product. The present day marketers are consumer oriented where it is the duty of the manufacturers to know from where, when, how and what price the products would be available. Successful marketing consists in offering the right product of the right price of the right place (and time) with right promotion.

Definition :
promotions are the set of marketing activities undertaken to boost sales of the product or service. promotion is one of the seven aspects of the promotional mix.

Continued .
These activities commonly known as promotional Mix. The marketing communication Mix also called as the Promotion Mix consists of four major tools. Advertising. Sales Promotion Publicity Personal Selling

Features:
It helps to establish a cordial and obiding relationship between the organization and its customers. It is a creative art. It creates wants a new. It is a science, in the sense that One human mind influences another human mind. Personal selling imparts knowledge and technical assistance to the consumers.

Need for the study


Sales promotion is the process of persuading a potential customer to buy the product. Some sales promotions are aimed at consumers. What does the promotion cost will the resulting sales boost justify the investment? Is the sales promotion consistent with the brand image? A promotion that heavily discounts a product with a premium price might do some long-term damage to a brand Will the sales promotion attract customers who will continue to buy the product once the promotion ends, or will it simply attract those customers who are always on the lookout for a bargain

Objectives of the study:


To study the consumer awareness towards the Airtel promotional strategies To analyze the effect of promotional strategies on consumers. To suggest the appropriate innovative strategies to the company for improving the sales .

To know the satisfaction on services provided by Airtel.

RESEARCH METHODOLOGY
One of the important tools for conducting marketing researching is the availability of necessary and useful data. Data collection is more of an than science the methods of marketing research are in a way the methods of data collection. The sources of information fall under two categories. 1.PRIMARY DATA: Primary data are data gathered for a specific purpose or for a specific research report. 2. SECONDARY DATA :Secondary data are data that are collected for another purpose and already exist somewhere. Data pertaining to company is collected from company web site company catalogues and magazines. The company profile gives a detailed report of history various products manufacture by its etc

LIMITATIONS:
Time is the main limitation for the study, as project was restricted only for 45 days.

2.The methods used in this project are random sampling methods and results obtained may not be accurately fully accurate and believable. 3.The research has been centered to only Two hundred Customers of Airtel, rather than innumerable Customers dealing with different products of different brands across the globe. 4.The analysis is purely based on closed ended questions and due their deliberate manipulation, important information may be lost and even barriers of communication would cause a limitation. 5.The whole project research was confined to only customers of Airtel

CHAPTER :II
REVIEW OF LITERATURE

Sales promotions strategies :


Literature Review Indian telecom sector has been one of the favorite destinations for investments by global investors. Last few years have witnessed many activities on the foreign direct investment front with worlds leading telecom operators picking up large stakes in domestic operators. Meanwhile, listed telecom operators such as Bharti Airtel, Reliance Communication, Idea Cellular and Tata Communication have emerged as favorites among foreign institutional investors on Dalal Street.

Sales promotion :
Promotion includes all those functions, which have to do with the marketing of a product all other activities designed to increase and expand the market. But it is clearly distinguished from advertising and personal selling, through basic aim or all the three is one and the same viz., to increase the volume of sales. Sales promotions are often conceived as having tactical, rather than strategic, potential. Proposes that promotions can provide strategic direction in guiding, targeting and positioning decisions, and can help to develop and maintain competitive advantage

Evolution of sales promotions


Two decades ago, there was no agreement among the marketing people that there was a separate sales promotion function. In those days, promotion was a share- run to gain a short run good. The importance of sales promotion is modern marketing has increased mainly an account of its ability in promoting sales and preparing the ground for future expansion. The main objective of sales promotion is to attract the prospective buyer towards the product.

Continued :

CHAPTER :III
COMPANY PROFILE

Company profile :Airtel


Bharti Airtel Limited, commonly known as Airtel, is an Indian multinational telecommunications services company headquartered in New Delhi, India. It operates in 20 countries across South Asia, Africa, and the Channel Islands. Airtel has a GSM network in all countries in which it operates, providing 2G, 3G and 4G services depending upon the country of operation.

Continued
Airtel is the world's third largest mobile telecommunications company by subscribers, with over 275 million subscribers across 20 countries as of July 2013.

Founded :7th July 1995.

Founder: Sunil bharti mittal

Management structure :

Board of directors
MR. AKHIL GUPTA MR. LUNG CHIEN PING MR. LIM TOON MS. CHUA SOCK KOONG MR. DALIP PATHAK MR. BASHIR ABDULLA CURRIMJEE MR. DONALD CAMERON MR. N. KUMAR MR. PULAK PRASAD MR. PAUL O'SULLIVAN PROF. V.S RAJU MR. KURT HELLSTROM

Overview :
Vision :to make mobile communications a way of life and be the customers first choice . Mission : Customer service focus. Empowered employees. Innovative services.