Male, Pale and Stale?

How more women equal greater profitability Necessity of gender diversity for industry growth

The market research industry is constantly evolving

yet we have seen little growth
Emerging markets

worldwide

+0.4%

Big data

in North America
Gamification

+1.7%

in Europe

-1.3%

in Latin America
Mobile/ Tablets
1

+1.3%

in Middle East and Africa

-1.3%

in Asia Pacific

+1.7%

The traditional business management style is considered male

Gives/follows orders Performance Competitive Direct Aggressive Independent

M Winters Leadership Styles: Men vs. Women 2011

But: Relationship building is vital

Kerry Glazer
CEO of AAR

Ruth Bolton
Managing Customer Relationships

The traditional business management style is considered male

Gives/follows orders Performance Competitive Direct Aggressive Independent Encourage/motivate Relationships Cooperative Indirect Calm Team work

M Winters Leadership Styles: Men vs. Women 2011

Female representation on boards global 31.9%

20.8% 15.7% 12.9% 12.5%

9.2%
8.5%

8.2%
7.3% 5.3% 3.7%
5

9.4%
Deloitte 2011

Female representation on boards UK

2003 2013

1 female CEO
Phyllis Macfarlane, CEO NOPWorld
Research Magazine The fairer sex fight back 2003 Research Magazine Gender Differences In the Market Research Industry 2013

18% of employees
work under female CEOs
6

Why does gender matter?

Homogeneity Diversity on company on company boards boards

Davies Report 2011

Financial measures excel where women serve

Sales
Invested capital Equity

42%

66%

53%
8

Davies Report 2011 The Bottom Line: Corporate Performance and Women's Representation on Boards Catalyst 2007

Gender diversity = growth

Companies need to wake up to gender disparity and add this crucial ingredient to long-term growth and profitability

Implicit association test

10

Speaking on gender diversity

Mandy Pooler
Kantar Board Director

Women are rising to the top less frequently ourthan current they business were Women are checking model is killing out and business. failing to get past middle management.

Senior level:

53% male
Lower level:

67% female
Research Magazine Gender Differences In the Market Research Industry 2013
12

Implicit Association Testing: Gender associations

Leader Success Boardroom Management Profit Confident Salary Capable Communication Committed Resourceful Responsible Proactive Organized

May 2013 Base = 184

14

Both males and female recognise the exact same qualities required for success in market research

87% 81% 66%

Confident Competitive Risk-taking Responsible

A good communicator Proactive Confident But when asked to identify which qualities they possessed

94% 81% 69%

Good communicator Responsible Consistent Proactive
15

What qualities do you feel are necessary for success in your industry? What qualities do you feel you possess? Base = 184

We are losing vital growth and profit not generating gender diversity at senior levels

16

Addressing this gender imbalance at senior levels will lead to increased growth and profit!

17

So what now?
Outside industry initiatives

Senior mentoring schemes

18

Thank you!