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BY: PRIYANKA

MAHESHWARI
PUSHP KAMAL
SANCHIT ROHATGI
SRIKANTH KUNDU
INTRODUCTION

 Every body is familiar with McDonald’s


and its hospitality.
 Globalization Vs Internationalization.
 Use of 7 P’s of Marketing.
 Training the employees.
 Operations in McDonald’s.
 Hamburger University in East Finchley.
SOMETHING ABOUT
McDONAL’D
• Rechard and Maurice McDonald in 1937.

• Tiny drive-in restaurant east of pasadena,


California.

• Ray Kroc, in 1954 franchise McDonald’s


in USA.

• International venture in 1967 in Canada.


• George Cohon open first restaurant in eastern
Canada in 1968.

• Vikram Bakshi & Amit Jatia introduced


McDonald’s in India.

• 30,000 restaurants in 100 countries and 80%


are franchises.
MARKETING MIX –
MCDONAL’D
7 P’S
PRODUCT
PLACE
PRICE
PROMOTION
PEOPLE
PROCESS
PHYSICAL
PRODUCT
FEATURE
QUALITY
QUANTITY
PLACE
LOCATION
NUMBER OF OUTLET
PRICE
STRATEGY
DETERMINANTS
PROMOTION
ADVERTISING
PUBLIC RELATION
SALES PROMOTION
PEOPLE
QUANTITY
QUALITY
TRANING
PROMOTION
PROCESS

BLUEPRINTING
AUTOMATION
CONTROL PROCEDURES
PHYSICAL
CLEANLINESS
DÉCOR
AMBIENCE OF THE SERVICE
GLOBALIZATION
V/S
INTERNATIONALIZATION
Globalization:

ØMarketing strategies – Taking the world


as a
single entity

ØStandardized products, promotional


campaigns
Internationalization:

ØCustomizing marketing strategies


 cultural, regional and national
differences
 group countries by social, cultural,
technological, political and
economic
similarities

Ø Think global, act local


TRAINING THE
EMPLOYEE
Ø Structure training programmes
Ø Impressive service
Ø Management development
programmes(MPD)
MDP1
MDP2
MDP3
MDP4
Ø Advanced operations course
Ø Higher echelons
OPERATION:GUEST
SERVICE

GUEST ENTERS
McDONALD’S

GETS TO THE TABLE

WALKS UP TO THE COUNTER AND PLACES


THE ORDER
PROCESSING ORDER
Ø Make-to-order
Ø Gets activated in response to an
actual order
Ø Both work-in-process and finished
goods inventory kept to a
minimum
Eg: Varieties of burgers

Ø Make-to-stock
Ø Process activated to meet
expected or forecast demand
Ø Guest’s orders are served from
target stocking level
Eg: Ice-creams, mousses
RAW MATERIALS
ØPatty: Vista Processed Food Product Pvt.
Ltd.

Ø French Fries: McKenn International

Ø Cold Drinks: Enrich Food Product Pvt. Ltd.

Ø Buns: Cremica Food Products Pvt. Ltd.

Ø Lettuce : Meena Agritech

Ø CO2 : City Traders


GUESTS TAKES THE FOOD AND
SETTELES

FINISHES THE FOOD

BILLING

WALKS TO THE WAITER PLACES


CASHIER AND THE BILL AND
PAYS GUEST PAYS

LEAVES
McDONALD’S
M
C
D
O
N
AL
D
S
THANK YOU