FORECASTING METHODS
SURVEY METHOD Opinion Survey Consumers Interview Trend projection STATISTICAL METHOD Correlation & Barometric regression method
Complete enumeration
Sample survey
SURVEY METHOD
Information about the desires of the consumers and the opinions by interviewing them. Short - term forecasting depends heavily on this methods.
STATISTICAL METHOD
Use the past data as a guide for future demand. Long term forecasting makes use of this methods.
One has to ascertain the variables which determine the variable under forecast. One independent variable simple correlation. Several independent variable multiple correlation. Regression equation of y on x : y=a+bx.
BAROMETRIC METHOD
Events of the present are used to predict the directions of change in future. Done by the use of economic and statistical indicators. Types : i. Leading Series ii. Coincident series iii. Lagging series