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More About Google
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A Unique Company
Google founders
Number of employees:
Worldwide, Google employed 10,000 full-time employees as of now
Work Environment:
Informal: Lava lamps, door on sawhorses as desks, exercise balls for chairs, and dogs roaming
the halls…
Google:
• The interface is clear and simple.
• Pages load instantly.
• Placement in search results is never sold to anyone.
• Advertising on the site must offer relevant content and not be a distraction.
• No pop-up ads allowed.
Source: http://www.google.com/intl/en/corporate/tenthings.html
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Why do we love Google?
Sizeand scope: Now indexing over 20 billion
web pages (conservative estimate).
Relevance of Results: PageRank
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But…
Wemay love Google, but few users know
how to use full search capabilities.
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Effective Googling
How does Google interpret basic search?
Google places “AND” operator between all
search terms entered in basic search box.
Automatically searches for some plural/singular
and grammatical variants.
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Expand Search With Synonym? Use a “tilde”
e.g.: “~infosys” finds IT companies similar to Infosys
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Search by filetype (pdf, ppt, xls, doc)
e.g.: “.Net Framework” filetype:ppt
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Negative Search Terms
e.g.: “nano –car” will return the results with word ‘nano’ but not Tata
Nano car
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Limit your search results to a particular web site
e.g.: “sparsh site:infosys.com” will get the pages from infosys.com
where the word ‘sparsh’ is referred `
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Search for sites that link to a particular website:
e.g.: “link:infosys.com”
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You’ve found a useful website & want to find other
sites like it:
e.g.: “related:www.infosys.com”
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Google is a Dictionary
Find definition of a word or a phrase?
e.g.: define: scruples
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Google is a Calculator as well
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Google is Converter too..!
Convert currency, units and a lot more
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More Search Operators
allinanchor:
allintext:
allintitle:
allinurl:
cache:
group:
info:
time
weather
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Use Specialty Search Functions
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Google News Alerts
Tracking an event in the news?
Create your own Google News alert – it’s
free!
Can choose to monitor latest developments
on web pages, blogs, Google news, Google
discussion group pages, or all of these
sources.
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Google Scholar
Covers: law, medicine, social sciences, arts,
humanities, business, & finance.
Included items: peer-reviewed papers,
theses, book excerpts, abstracts & full-text
articles
Sources for items: academic publisher web
pages, professional societies, preprint
repositories, universities, & other scholarly
organizations.
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Google Book Search
Searches full text of indexed books.
If work is in public domain, full contents
usually available.
If not, users can view bibliographic info
(author, title, publisher) and perhaps some
excerpts.
Library partners: UC, Princeton, Stanford,
Univ. of Michigan, Univ. of Texas, Oxford,
UVA, Univ. of Wisconsin, ……
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Something exciting at last
Localizedsearch
Movie search
Code search
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local.google.co.in
Effective localized search solution
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google.co.in/movies
Find theatres running your desired movies in your city..wow
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google.com/
codesearch
search public source
code
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Google hack for finding movies/music
(warning: Not to be tried at office but home…!)
e.g.: intitle:”index.of”(mp3|mp4|avi|dat|mpeg) mummy
Interesting stuff
Google Docs
Google Calendar
Google Reader
Google Gear
Google Sites
Google Sets
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