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Amity Business School

Effective Use of Language


Business Communication
ByYusuf Monaf Ishan Tiwari Aseem Bajaj Amar Asutosh Jayesh Sachan Suyash Rastogi Aditya Kumar Singh

Amity Business School

Communication
Communication can be defined as transmission or exchange
of ideas, views, message, information, instruction between two or more person by different means. The common means and ways for transmission of ideas are Spoken words Written words Diagrams, pictures or graphs and Gestures

Amity Business School

Importance of Communication
Source of Information. Altering Individuals Attitudes. Promotes Cooperation and Peace. Act as a Basis for Decision Making. Helps in Smoothing Working of an Enterprise.

Amity Business School

Language
Language is a body of words and the systems for

their use, common to a people who are of the same community or nation, the same geographical area, or the same cultural tradition. Language certainly has evolved gradually with the continuous development of each culture. English language is globally accepted and treated as a common business language.

Amity Business School

Characteristics of Effective Language


Appropriately formal.
Concise, not verbose.

Familiar, not obscure.


Concrete and specific, not vague and abstract. Precise and clear, not inaccurate or ambiguous.

Amity Business School

Language Barrier
Language barriers are a common challenge in international business settingsand a twoway process. What native speakers often don't realize is that frequently it is not the other person's accent but their own way of speaking that creates the greatest barriers to effective communication.

Amity Business School

Strategies for Effective Use of Language


Avoid idioms - Business language is often contextual, and therefore culture specific.

Ask for clarification - If you are not 100% sure youve understood what others say, politely ask for clarification.
Be careful of jargon - Watch the use of TLAs (Three Letter Abbreviations) and other organizational language that may not be understood by others.

Amity Business School

Contd
Speak slowly and clearly -Focus on clearly enunciating and slowing down your speech.
Be patient - Cross-cultural communication takes more time. If not at all times, certainly initially you cannot expect your communication to occur with the same speed and ease as when you are communicating with someone from your own culture.

Conclusion

Amity Business School

Managers need to keep in mind that effective language has always been a weapon to express ones ideas and feelings. The need to express and to communicate honestly in your corporation is a reason enough to make this weapon more efficient.

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Thank You

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