E-Busines & E-Commerce

Williams, B.K, Stacy C. Sawyer (2007). Using Information Technology: A Practical Introduction to Computers & Communications. Seventh Edition, McGraw-Hill, New York. ISBN-13: 978-007-110768-6

Learning Outcomes
Pada akhir pertemuan ini, diharapkan mahasiswa akan mampu :

Menjelaskan: pengertian e-business dan e-commerce, jenis-jenis e-commerce (C2)

Outline Materi

Databases & The Digital Economy: EBusiness & E-Commerce Using Databases to Help Make Decisions

E-Business

The use of electronic network and assosiateed technologies to enable, improve, enhance, transform, or invent a business prosess or business system to create superior value for current or potential customer

Databases & The Digital Economy E-Commerce

The buying and selling of products and services through computer networks Examples of some e-tailers (electronic retailers):
www.amazon.com sells books and music online www.sees.com sells candy online www.ebay.com connects buyers with sellers online using online auctions

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Databases & The Digital Economy

Innovative e-tailer technologies make online shopping easier
One-click option
Allows you to click on an item and immediately go to the check-out process

360-degree images
Allow you to see all sides of an item

Order tracking
Bar codes are assigned to items being shipped that allow customers to check shipping progress via the internet

Shop bots
Are programs that help users search for a particular product of service
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Databases & The Digital Economy

Types of E-Commerce
Business-to-business (B2B)
A business sells to other businesses using the internet or a private network to cut transaction costs and increase efficiencies

Business-to-consumer (B2C)
A business sells goods or services to consumers

Consumer-to-consumer (C2C)
Consumers sell goods or services directly to other consumers with the help of a third party, such as eBay.
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Using Databases to Help Make Decisions

What are the qualities of good information?
Correct and verifiable Complete yet concise Cost effective Current Accessible

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Using Databases to Help Make Decisions

Most organizations have 6 departments to which information must flow
Research and development Production (or operations) Marketing and sales Accounting and finance Human resources (personnel) Information systems (IS)

Information flows horizontally between departments 8-9

Using Databases to Help Make Decisions

Besides the 6 departments, many organizations also have 3 levels of management
Strategic-level management
Top managers concerned with strategic or long-term planning and decisions

Tactical-level management
Middle level managers who make decisions to implement the strategic goals set for the organization

Operational-level management
Low-level supervisors make daily operational decisions

Information flows vertically between management levels

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Using Databases to Help Make Decisions

Decentralized Organizations a new structure
Employees increasingly telecommute some staff have no desk or office at work Employees communicate with each other more via email than in person Companies use Groupware CSCW (computersupported cooperative work) systems to enable cooperative work by groups of people The management structure is flattened as employees are given more authority to make day-to-day decisions
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e-Business is Interdisciplinary
Management information systems Accounting and auditing Management Business law and ethics Others

Marketing Computer sciences Consumer behavior and psychology Finance Economics

Spectrum Value e-Busines

Efficiency

Spectrum Value e-Busines

Effectiveness

Spectrum Value e-Busines

Reach

Spectrum Value e-Busines

Structure
Konsep brick-and-morter menjelma menjadi click-and-morter telah mengubah prilaku perusahaan dalam pendekatan bisnis

Opportunity
Terbukannya peluang yang lebar bagi pelaku bisnis untuk berinovasi menciptakan produk-produk atau jasa-jasa baru akibat ditemukannya teknologi baru dari masa kemasa