Ever Clean

Group-1 Nishant Rana Abhinav Mathur Anusheel Diwaker Kumar

Our Product
Ever Clean is made with omniphobic technology Anti-wetting, anti-corrosion and anticontamination properties Can survive temperature of -30 to 300 Once coated, would last for six months Would be priced in the range of 3000-5000

Target Market
Automobile Owners About 4% of Indian household owned a car in 2011, by 2020- 10% expected More than 2 million cars sold in India in 2012 Total 105 million cars, expected to be 450 million in next 20 years

Overview of Indian Automotive Market and Consumer Behavior

Although Domestic passenger vehicle demand Growth was low at about 2% in 2012-13 as compared to 5% in 2011-12 yet the market is now showing signs of recovery+ Scope of Expansion in Demand in future as Indian Automotive market underpenetrated to about 13 per 1000 people as compared to China with 45 per 1000 people! As per SIAMs Q3 Report, 2013 Rural Demand is rising rapidly Change in Trends : Utility and mid-price Vehicles gaining market share

Still the Average Trade in Cycle of Indian Consumer is around 9 years while that of a US Consumer is just 5 years* Most of the Indians associate a Car with rise in Social Status Average number of Scheduled Service visits range from 3 to 4 per year for different companies
Source: + CRISIL CRB 2012-13 ! SIAM Report 2012-13 * LA Times

Conducive Factors and Traits of the product

Absence of professional Car wash facilities Unorganized Sector High Dust levels in most parts of the country Monsoons and unpredictable weather conditions

First of its kind Lasts for 6 months Convenient Cost effective

Digital Platforms:
Separate Website Get information Give Feedback Place an Order

SEO for Companys Website

Key words like: Anti-corrosion Anti-wetting Rust free Corrosion free Self Cleaning

Advertisement on Websites like

Autocarindia.com Carmagazine.com Topgear.com

Social Websites:
Facebook Cardomain StreetFire Thecarcommunity.com

QR Code marketing
Magazines like: Overdrive Car and Driver Carindia Banners Near Parking Areas

Promotion through digital platform

Facebook
Separate Facebook page for user engagement I HAVE FAITH campaign on Facebook where users will be posting a video of their experience with the product. Best video will be awarded.

Youtube
Separate Youtube channel of the company. Demo of the product will be uploaded from companys end. Youtube advertisements of I HAVE FAITH

Thank You