Perceived as
Intensive Clean
with Bamboo Oil
ADAM
Deep Moisture
with Mineral Oil Php 39. 75, 90g and Php 54. 75, 135g
ADAM
Enduring Cool
with Spearmint Oil
Php 39.75 / 90g and Php 54.75 /135g
Property of Spearmint Oil comes from its component Menthol, which has a relaxing and cooling effect on the
Demographics
Upper Class C, Male Young Adults, 25-35 years old
Geographic
Mega Manila This includes NCR/Metro Manila Regions of Central Luzon CALABARZON and MIMAROPA
Psychographics
Men who prefer quick hygienic practices Men that are on the go Active Lifestyle
Target Market
Competitors
Belo Men
Energizing Body Bar Whitening Php 42.75/90g Php 42.75/90g Php 58.75/135g Php 60.75/135 g
STRENGHTS
Came from the leading manufacturer of personal care products
WEAKNESSES
SWOT Analysis THREATS Other manufacturer may also offer the same product.
Marketing Objectives
Positioning ADAM Shampoo and Body bar Soap is better than other bar soap because it address the needs of hair and body, it can be used from head to toe.
Advertising Objectives
Gain product awareness from 0 to 15% at the end of 3-4 weeks advertising Campaign
RADIO COMMERCIAL
Total: P9,450,000
Jack TV
Jam 88.3
http://www.jam883.fm/station/station.htm
15 seconder, 5 spots per program and per day for three consecutive weeks
Daily (Mondays through Thursdays) The Daily Stew with Roanna 6-9 PM High Times with Mike 9-12 MN (120 x 5400 = 648,000)
OBC-Outside Back Cover, Bleed Page Full Color, 1 month issue only Php 150,000
OBC-Outside Back Cover, Bleed Page Full Color, 1 month issue only Php 150,000
http://www.mb.com.ph/content/advertise -We
will have our ads at Monday, Wednesday and Friday for three consecutive weeks B&W Size , Php 75, 127.50 (Php75, 127.50 x 9 = Php 676, 147.50) -Also we well have Sunday for three consecutive weeks Full Color one whole page Php 176,490 (Php 176,490 x .30 x 3 = Php 688, 311) Total: Php 1,364,458.50
HTTP://WWW.INQUIRER.COM.PH/PRINTADRATE.ASP
-We will have our ads at tuesday, thursday and saturday B&W page (5x24ccm) php 42,360.00 (php 42,360 X 9 = php 381,240) - also we well have sunday for three consecutive weeks full color page (9x27ccm) php 178,021.80 (php 178,021.80 x .15 x 3 = php 534,065.40) Total: php 995,415.21 GRAND TOTAL COST FOR PRINT: php 2,809,873.71
Billboards
EDSA, Munoz, QC. 80ft(H) x 50ft (W) Single Face P 220,000.00/ Month
http://www.sulit.com.ph/index.php/view+classifieds/id/3187692/Billboard+Ads+Space.+A+Bonifacio, +Balintawak,+Quezon+City?referralKeywords=billboard+advertising
C-5 across Market-Market Mall, Makati City 45ft.(W) X 20ft.(H) Single Face PhP 80,000.00/Month
http://www.sulit.com.ph/index.p hp/view+classfieds/id/3086530/ Available+Billboard+on+EDSA+Ort igas EDSA Ortigas Poveda Compound between Shaw Blvd. and Ortigas Ave. 40ft (H)x 90ft.(W) Php 475,000/month
http://oohresource.multiply.com/photos/hires/upload/RF6DTwoKCqwAAHrbqAE1?xurl=http://oohres ource.multiply.com/journal
EDSA Pasay Roxas Blvd.bound fronting Heritage Hotel 40H x 60 W Pho 220,000/month
ADAM ads will also be place on 50 units of bus Around the metro for 3 months as according to the Duration of the contract Full back Size 9ft x 8ft 3months@ Php 15,000/month minimum of 10 units Captivate Advertising Services 964-2357 (15,000x3months = 45,000 x 50units = 2,250,000)