Software House Proposal

Sumeet Anjum, Adeel Jamil, Farhan Ahmed, Amna Javed

Introduction

Business proposal for the development of a software house in Islamabad Our business plan outlines the strategy and various services that we shall be providing if given an opportunity to start the in-house development mainly on integration aspects of Large Scale and Medium Scale Businesses. Plan also highlights various areas where our consultancy services can be used effectively to generate considerable revenue and turnover for your company.

Company Background

Our company successfully runs software houses in various locations of the country. We started with our first software house in Karachi in the year 2005 and now have branches in Lahore as well.

Objectives

To create a workforce and establish a software house which would provide fast, reliable, informed and consistently high quality solution to various business needs and clients all over. The primary focus would be on EAI (Enterprise application integration) related projects and other requirements will be taken up based on workforce strength and expertise on ad-hoc basis. To provide software consultancy services to existing and new clients to enhance their business processes.

Objectives

To consistently meet the current and new clients and explore the possibility of further business opportunity To acquire and use the training from the partners and implement it in our product and client environment To handle product support and training at client site and in house to staff involved To work hand in hand with marketing and target new market for the implementation and other services

Short Term Objective

To start this in-house development and consultancy services quickly and inexpensive with minimum investment.

Long Term Objective

To grow this into a stable and profitable entity that can be easily and comfortably managed.

Market Analysis

The success of any business depends on its ability to adapt change and fully embrace e-business. To compete effectively, organization must reduce cycle times and increase customer satisfaction. This requires integration and streamlining business process across application, departmental and organizational boundaries. Systems integration is no longer a necessary, expensive activity associated with implementing Enterprise Application Integration (EAI) packages; its a requirement for future survival.

Market Segmentation

The EAI market is spreading its wings in every business sector EAI solutions can be designed to target from small scale industries to large scale bulky businesses. The need for integration is enormous and is all around, we shall initially target Banking and Financial sector as this is most flexible and ever changing and has great turnover. These are always new requirements and new technologies in this sector and eventually all these new requirements give birth to more integration and front level software solution requirements

Market Segmentation

These are always new requirements and new technologies in this sector and eventually all these new requirements give birth to more integration and front level software solution requirements. we will analyze and equally focus on other businesses in parallel the long term objective would be to target every possible Business with requirements for our solutions and maximize our revenue and turn these clients into our repeated patrons.

Target Market

Banking and financial institutions Stock exchange and stock brokers Manufacturing houses Hotels, food and beverage industries Educational institutions and Systems Other Government Institutions Telecommunication and Mobile industry Health Care industry Apart from the above, the consultancy services will target existing and new clients and will explore new markets as we grow

Work Force Required

Business analysts who define the business needs of the market Software designers/programmers who create the technical specification and write the software Software testers who are responsible for the whole process of quality management Technical writers who write all the documentation such as user guides

Organization Structure

Location

Our software house will be situated in sector H-9 of Islamabad. We have already looked at a suitable building and it will be acquired as soon as your approval is received.

Machineries and technology

The equipment should be state of the art and for this reason we will import our computers from U.S market and their technical people will install the computers and networking. The company from which we will import the equipment is the same company from which we have imported computers previously and they have proved to be extremely satisfying.

Training

For better and efficient use of the imported machinery we will send a few (2-3) of our experienced programmers to U.S for training. These programmers will then come back and train the rest of the team. Experts will, later, keep visiting and training our programmers periodically.

Methodologies and stages

Our software house will use Extreme Programming to produce the code and the project life cycle will consist of three stages: Design including both the business and technical specification Coding the development itself Testing the quality management Each stage will take 30% of the time and leave 10% for reserve in case of an unforeseen event.

Customer Help Team

After we have installed the software in the client workplace we will ensure that a part of our team is available 24/7 for consultancy and help with the software. In case the client faces any troubleshoot with the program he can reach our team and they will solve the problem for him.

Customers Training

We will provide further value to our customers by providing them complete training on our software solutions. This will also help us build effective customer relationships for future projects.

Consulting

This team will be responsible for client analysis, requirement and market study, and based on the results will decide the best fits for our software solutions. The team will consistently meet the current and new clients and explore the possibility of further business opportunities and discover areas where our services can be made available to them

Analysis of Efficiency

To measure our own efficiency we defining the set of key performance indicators (KPI), such as The average number of bugs done by the developer per unit of time or source lines of code The number of bugs found by tester per test cycle The average number of test cycles until Zero Bug Bounce (ZBB) The average time of test cycle Estimated time of task comparing to the real time of the task (exactitude of planning) Number of corrections to the baseline

Project Team

Team Leader: Our team leader is the co-founder and chief Architect of our company. He has led a team of analysts developing library of strategic, operational and reputational risks for banking and insurance firms. The library is based around best practice frameworks such as ISO 31000 & OCEG's GRC Capability Model. Business Intelligence Consultant: is a business intelligence consultant and specializes Campaign Management, Behavioral Segmentation Modeling, Predictive Churn Modeling, Social Network Analysis, Data Warehousing, Business Intelligence, Dimensional Modeling, data modeling. Planning Executive He has experience in business Planning and Analysis i.e. project planning for any new product/service to be catered by the Customer Relations Department. Analysis and forecasting of varying business plans to check their productivity. Our team is responsible for implementing the software house and selecting the workforce. They will also ensure the continued smooth running of the software house.

Schedule(for setup of Software House)

Setup & Networking (LAN/Wifi connections/server): 1 week Installations of workstations & Softwares (MS office etc.): 3 weeks Total Time: 4 weeks

Cost

Building Rent: 200,000 rs per month Server: 40,000 rs. Workstations: 60,000 rs. Network/LAN/Internet: 5,000 rs. Application Server: Free Middleware: Free JAVA SDK Kit: 20,000 rs. Stationary: 1,000 rs. Research & Development: 2,000 rs.

Initial Workforce Salary:

Business analysts: 100,000 *3=300,000 rs. Software designers: 54,000*4=216,000 rs. Software testers: 50,000*4=200,000 rs. Technical writers: 10,000*4=40,000 rs. Graphic designers: 80,000*3=240,000 rs Maintenance engineers: 45,000*3=135,000 Consultants: 50,000*2 =100,000. Wiring Technicians: 20,000 x2 = 40,000rs.

Terms and Conditions

The tolerance in the schedule is 10 %. The tolerance in the cost is 25%. The cost of workstations will be paid before their installation. If any of the party wants to withdraw during the contract that party will have to pay 20% of the total cost. There must not be any legal issue about the land and area of workstation. All above mentioned rules will be written upon a stamp paper.