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  • Advertising: Advertising Layout Analysis of Language in Adverts Aida Model

    Diunggah oleh

    Jordan Bauer
    21 tayangan22 halaman
    The document discusses various strategies used in advertising layouts and language. It introduces the AIDA model, which stands for Attention, Interest, Desire, and Action. Specific attention-grabbing techniques covered include the one-second test, use of humor, short phrases, experts, music, imagery of women, and more. Descriptive adjectives, imperatives, pronouns, parallel structures, rhetorical questions and catchy phrases are some of the linguistic devices discussed to engage the target audience.

    Deskripsi Asli:

    Analysis of linguistic means used in adverts to manipulate the target audience

    Judul Asli

    Advertising

    Hak Cipta

    © Attribution Non-Commercial (BY-NC)

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    The document discusses various strategies used in advertising layouts and language. It introduces the AIDA model, which stands for Attention, Interest, Desire, and Action. Specific attention-grabbing techniques covered include the one-second test, use of humor, short phrases, experts, music, imagery of women, and more. Descriptive adjectives, imperatives, pronouns, parallel structures, rhetorical questions and catchy phrases are some of the linguistic devices discussed to engage the target audience.

    Hak Cipta:

    Attribution Non-Commercial (BY-NC)
    Unduh sebagai PPTX, PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    21 tayangan22 halaman

    Advertising: Advertising Layout Analysis of Language in Adverts Aida Model

    Diunggah oleh

    Jordan Bauer
    The document discusses various strategies used in advertising layouts and language. It introduces the AIDA model, which stands for Attention, Interest, Desire, and Action. Specific attention-grabbing techniques covered include the one-second test, use of humor, short phrases, experts, music, imagery of women, and more. Descriptive adjectives, imperatives, pronouns, parallel structures, rhetorical questions and catchy phrases are some of the linguistic devices discussed to engage the target audience.

    Hak Cipta:

    Attribution Non-Commercial (BY-NC)
    Unduh sebagai PPTX, PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    dari 22

    Advertising

    ADVERTISING LAYOUT ANALYSIS OF LANGUAGE IN ADVERTS AIDA MODEL

    Adapted from http://www.piag.org

    1. Headline 2. Central Visual 3. Companys logo 4. Support body


    Adapted from http://www.piag.org

    The one second test


    The one second test is a way of determining whether a reader can tell at a glance what the advertiser is selling. You should be able to look at a layout for a second, then close your eyes and recall its sales message. If you didnt get the message, you need to improve the layout. http://www.ndnadvertising.com

    Strategies used in adverts


    1. Humor!
    http://www.youtube.com/watch?feature=endscreen&v=YMySKc0uHPQ&NR=1 9:28

    2. Short, effective sentences Just do it. Nike

    3. Experts and scientists in white clothes

    4. Happy, rhythmical music and catchy songs 5. Womens bodies

    6. Sexual allusions
    7. Babies

    Specific language:
    8. Positive, attractive and compound adjectives
    http://www.youtube.com/watch?v=DfyeXrdZZ1o

    Dark, very intenseBalanced, unique, mysterious, an intense body, Delicate and. Rich, very rich Deep and sensual. And a delicious after taste

    9. Imperatives
    Get in shape. Compania Athletica Just do it. Nike.

    10. Short, effective sentences

    11. Use of pronouns


    Use of pronoun you
    Because You are Worth It LOreal

    We: Of course we are worth it http://www.youtube.com/watch?v=UgDTNy1qdqI

    Loreal: Sheer perfection and beautiful protection

    13. Parallelism (Use of three) Silky, smooth and shiny skin 14. Alliteration Persil Washes Whiter

    15. Ellipsis

    16. Repetition

    17. Rhetorical Questions

    18. Metaphors: You should always control your path

    Metaphors

    19. Catchy Phrases:

    Its Finger Lickin Good KFC

    Beanz Meanz Heinz

    Evian Live Young


    http://www.youtube.com/watch?v=pDK_l0f_eFE

    Your turn

    Up to 15-hour wear. Light as air. New. Double Wear Light. Long-wear makeup is now lightweight makeup. Fresh, natural, comfortable. Goes on sheer, leaves skin free to breathe all day. Controls oil, resists smudging and wont "melt" off through heat and humidity. For a look that stays vibrant and fresh whether its a workday, a workout or a weekend. Its makeup that keeps up. Oil-free. Photofriendly. Fragrance-free. Nonacnegenic. Dermatologisttested.

    http://www.youtube.com/watch?v=KTshe4L0i3w
    PEPSI ADVERT

    Absolutely. Amazing. Approved. Attractive. Authentic.. Bargain. Beautiful. Better. Big. Colorful. Colossal. Complete. Confidential. Crammed. Delivered. Direct. Discount. Easily. Endorsed. Enormous. Excellent. Exciting. Exclusive. Expert. Famous. Fascinating. Fortune. Full. Genuine. Gift. Gigantic. Greatest. Guaranteed. Helpful. Highest. Huge. Immediately. Improved. Informative. Instructive. Interesting. Largest. Latest.. Lavishly.. Liberal.. Lifetime.. Limited.. Lowest.. Magic.. Mammoth.. Miracle.. Noted.. Odd.. Outstanding.. Personalized.. Popular.. Powerful.. Practical.. Professional.. Profitable.. Profusely.. Proven.. Quality.. Quickly.. Rare.. Reduced.. Refundable.. Remarkable.. Reliable.. Revealing.. Revolutionary.. Scarce.. Secrets.. Security.. Selected.. Sensational.. Simplified.. Sizable.. Special.. Startling.. Strange.. Strong.. Sturdy.. Successful.. Superior.. Surprise.. Terrific.. Tested.. Tremendous.. Unconditional.. Unique.. Unlimited.. Unparalleled.. Unsurpassed.. Unusual.. Useful.. Valuable.. Wealth.. Weird..Wonderful

    AIDA model

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