Tata Starbucks Ltd is a 50:50 joint venture company, owned by Starbucks Corporation and Tata Global Beverages, that

owns and operates Starbucks outlets in India. The outlets are branded Starbucks "A Tata Alliance". Starbucks, through an agreement with Tata Coffee, serves coffee that is 100% locally sourced and roasted.

Products

Starbucks in India has some Indian style product offerings such as Tandoori Paneer Roll, Elaichi Mawa Croissant, Murg Tikka Panini and Chai Tea Latte to suit Indian customers.

Locations

As of November 6 2013, Starbucks operates 27 outlets in 3 cities of India. The company plans to have 50 outlets in India by the end of 2013, with an investment of 400 crore (US$61 million).

City Delhi

State/UT Delhi NCR

No. of Outlets 13

Mumbai
Pune Bangalore

Maharashtra
Maharashtra Karnataka

14
3 1

1971 First Starbucks coffee shop opens in Seattles Pike Place Market coffee bean roasting company 1985 Howard Schultz becomes CEO and founds Il Giornale Coffee Company espresso beverages using Starbucks coffee beans 1987 Changes name to Starbucks Corporation

1992 IPO under the trading symbol SBUX

1995 Starbucks Coffee International opens in Japan 1996 Begins selling bottled Frappuccino drinks 1999 Acquires Tazo Tea company and Hear Music company 2003 Acquires Seattles Best Coffee 2005 Introduces Starbucks Coffee Liqueur; Acquires Ethos Water

Company Mission Statement:

Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow. Starbucks is committed to a role of environmental leadership in all facets of our business.

Environmental Mission Statement:

Starbucks focuses its efforts on improving social and economic conditions for coffee farmers; minimizing environmental impact; making a positive contribution in the communities where they do business; and providing a great work environment for their partners (employees). C.A.F.E Coffee and Farmer Equity environmentally, socially, and economically guidelines for buying coffee from farmers promotes mutually beneficial relationship

Economi cal

Political

Social

Technologic al

Legal

Environmental

Use: Measuring the organizations goals against influences and demands of environment

Political
Industry-specific rules and regulations The level of relationships between India,USA and countries that produce coffee beans The level of political stability within a country

Economic
Buying power of consumers Local currency exchange rates

Local economic environment within each market Starbucks operates

Taxation level

Social
Changing family patterns In India, USA and Europe Consumer preferences Changing work patterns Changes in lifestyles of population The level of education of population in local markets Changing values among population

Technological
Emergence of innovative technology Biotechnological developments Developments in agriculture

Environmental
Environmental rules and regulations Environmental disasters in countries producing coffee beans Global warming and other environmental issues in a global level

Legal
Introduction of policies and regulations by health authorities about caffeine production and consumption Introduction of tougher customs and trade regulations Licensing regulations related to the industry.

Measure for measure Starbucks philosophy is to continuously seek ways to reduce waste from their system in the first place, whenever possible.

Waste Audit Results from the study indicated that five materials dominate Starbucks retail waste by volume: cardboard, milk jugs, paper cups, pastry boxes and milk cartons. Based on the findings, Starbucks is exploring additional ways to divert waste through packaging reduction, reuse and recycling.
Commuter Mug Discount One way Starbucks reduces waste is by encouraging customers and partners (employees) to use reusable mugs. Customers who use their own mugs receive a $0.10 discount. Customers used commuter mugs more than 13.5 million times, keeping an estimated 586,800 pounds of paper from landfills. Grounds for Your Garden Coffee grounds make up the heaviest portion of the waste stream in Starbucks stores. Through the Grounds for Garden program, Starbucks encourages reuse of spent coffee grounds by giving them to customers and parks as nitrogen-rich soil amendment.

By 2015 Starbucks plan to have recycling available in all of the stores where they control waste collection and serve 25% of beverages in reusable cups.

Recycling

In 2011, customers used personal cups more than 34 million times, almost 2% of all beverages served in global company-owned stores. The goal is to serve 5% of its beverages made in its stores in personal cups by 2015.( Now
Since 2008, the company has held several Cup Summits to develop recyclable cups. By 2015 the goal is to serve 25% of all beverages in reusable cups. As their stores are built and renovated, they source materials and employ craftsmen on a local basis and incorporate reused and recycled elements where possible. To guide their efforts, they are using the US Green Building Councils LEED certification programme as a benchmark for success. (LEED is short for Leadership in Energy and Environmental Design.)

The company reduced its electricity use by over 7.5 since 2008. The goal is to achieve a 25% reduction by 2015. However, the report acknowledges that Starbucks needs to continue to make improvements in order to reach the goal of reducing electricity use by 25% in company-owned stores by 2015. Starbucks is implementing new alternatives to the dipper well system used to clean utensils that they believe will significantly reduce their water usage across the globe. They continue to include water-saving technology in their equipment specifications In many markets, Starbucks use a blast of higher-pressure water to clean blender jugs instead of an open tap. Theyve also programmed their espresso machines to dispense less water when rinsing espresso shot glasses. And they train their partners (employees) to keep the refrigeration coils on ice machines clean to reduce the amount of latent heat from the machines and minimise ice melt.

They've always believed in buying and serving the best coffee possible. By 2015, Starbucks hopes to ethically source 100% of its coffee through verification and certification via Coffee and Farmer Equity (C.A.F.E.) Practices, these guidelines help their farmers grow coffee in a way thats better for both people and the planet. C.A.F.E. Practices is a comprehensive set of measurable standards focused on the following four areas: I. Product Quality (requirement) II. Economic Accountability (requirement) III. Social Responsibility (evaluated by third-party verifiers) IV. Environmental Leadership (evaluated by third-party verifiers) Fair Trade Certified coffee empowers small-scale farmers organised in cooperatives to invest in their farms and communities, protect the environment and develop the business skills necessary to compete in the global marketplace.

Starbucks has been a leader for more than a decade in the development and implementation of a scalable green building program for retail companies. The company joined the U.S. Green Building Council (USGBC) in 2001 and collaborated with them to help develop the LEED (Leadership in Energy and Environmental Design) for Retail rating system, an effort that incorporated retail business strategies into the LEED for New Construction and Commercial Interiors rating systems. Starbucks opened its first LEED-certified store in 2005. In 2009 Starbucks became one of the first retailers to join USGBCs As the first retail company to take this building approach globally, theyve experienced success in some geographic areas and challenges in others. In 2012, they built 69 percent of their new global company-owned stores to achieve LEED, but had difficulty applying LEED in regions where the program is not as established. Going forward, they will explore additional strategies to bring 100% of their stores to a sustainable building standard.

Forest Conservation

Starbucks is concerned about the impacts of climate change, especially in the sensitive bioregions where coffee is grown. To better understand the risk to farming communities and supply chain, they work with Conservation International (CI) and farmers in three unique coffee-producing communities. Together they are working to identify and test effective strategies for improving the sustainability of coffee production processes, the conservation and restoration of natural habitat, and opportunities to facilitate farmer access to forest carbon markets or other forms of assistance.

1. How long have you worked at Starbucks? 2. What kind of training have you participated in? 3. Are you familiar with Starbucks Standards of Business Conduct and/or do you understand Starbucks ethical standards? 4. How often do you refer to Starbucks Standards of Business Conduct? 5. Have you ever called the Business Conduct Helpline? 6. What kind of sustainability practices have you followed? 7. Do you have any idea about the future growth aspects at Starbucks? 8. Regarding healthcare, stock options, and savings benefits, are you satisfied with Starbucks Total Pay Package (also known as Your Special Blend)? 9. From your experience, would you say Starbucks is ethical in its behavior, sustainability and business practices?