Anda di halaman 1dari 10

Onli ne Mark eti ng Succe ss

in a d own ec onomy

Social Me dia hold s th e key

REGALIX INC

www.regalix.com
2600 E. Bayshore Road, Palo Alto, CA 94303
info@regalix-inc.com | 1-888-REGALIX

Palo Alto | Bangalore | Chandigarh | New Delhi

© 2009 | Think Innovation


Pr es en ter – Shi vr aj Ast ha na

SA
 EVP & Co-founder at Regalix Inc.

 Has extensive experience in online marketing

M
 Managed operation in several early startups

PL
 20+ years of management and operational excellence

E
© 2009 | Think Innovation 2
Pr es en ter - Ch ris B ar tik

SA
 Director of Marketing, CrownPeak
 10 years of experience in interactive marketing, advertising and PR
 Managed marketing strategies and programs with software companies such as
Vignette, Quark and Trilogy

M
PL
 Frequent speaker on marketing and content management related topics
 Blog can be found at blog.contentmanagement.com.

E
© 2009 | Think Innovation 3
Ag en da

SA
 Introduction
 Why Social Media
 Social Media Approach

M
 Lead Gen using Social Media

PL
E
Big ges t M is ta ke s…S urve y of Bus in es s Pr ofessi onal s

SA
Halt or Reduce Spending on Key
Marketing Initiatives

M
Focus on short-term tactics

PL
Stick to status quo

Adopt marketing strategies


of other organizations

Not being sensitive to


competitive threats

Don’t know
E
0% 10% 20% 30% 40% 50% 60%

© 2009 | Think Innovation Source: AMA Downturn Economic Survey Report, May 2008 5
Mar ke tin g…emb ra cin g cha nge

SA
 Marketing changing gear
 To deliver more with less
 Up-shift to higher performance

M
 Customer behavior changes too
 more connected, savvy, value conscious
 Driving sales process

PL
 Technology adding unprecedented access
 Informative, collaborative, “prosumer”

Changing
Media
Focus
Messaging

E
Changing approach
 Reach customers where they go
 Meet customers on their own turf
 Listen, communicate and interact

© 2009 | Think Innovation 6


Your Cliffsnotes

SA
Social media drives traffic into the top of your sales funnel

M
Quality content converts

Measure refers
PL
E
Listen

7
Su mm ary
Bigg est Mis takes …Su rvey of B usin ess Pr ofes si onals
Mark eting… embracin g ch ange

SA
 Marketin g ch anging gear
 Custo me r b ehav ior chan ge s too
 Techno log y add ing unpr eceden ted access
 Cha nging appr oach
Soci al media… sh ould this matter to m e

M
 IBM Study “ The Enterpr is e of T he F utur e. A g lobal stud y of CEO ”
Bus ines s/ Tech buyers ar e sociall y engaged
 Mis si ng o ppo rtuni ty b y n ot c onnecti ng w ith th em so cially ?
To p So cially engaged br and s

PL
SO CI AL EN GAG EMEN T
 Us er g ene rated co ntent – hi gher credibi lity
 Give-to -take ap pro ach
 Rel iance on s ocial & no t co rpo rate com municatio n
Soci al M edia App roach

E
 Mon itor the P uls e
 Dif ferentiated Targeti ng
 Develo p, Repack age and Rep urpo se
 Avoid dr ivin g u sers acr os s si te s
 Set appro pri ate goals f or ea ch chan ne l
Soci al M edia D riv es T raf fic
Quality Con te nt Co nvert s
 Call to actio n dir ects and qualif ies p ros pects
Start S omewhere and M easur e
 Track the referr als
Measu ring the E ntire F unnel
Mo nitor f or Leads
© 2009 | Think Innovation 8
Ab out Reg al ix
 Forefront of Online Marketing, Research and Web 2.0 portals

 Multi-disciplinary Leadership Team

 Fortune 500 and Venture-Backed Customers (B2B and B2C)

 Global Operations: HQ in Silicon Valley, 4 Offices

 150+ Team, Built on 8+ years of research

 Recognition
www.regalix.com

© 2009 | Think Innovation 9


Fo r co mp let e 36 s li de pr esen tat ion an d t o down load
vid eo V is it us at
http://www.regalix.com/index.php/online-marketing-success
For more Webinars-
http://www.regalix.com/index.php/insight/webcasts
To know about us -
www .reg alix.com

© 2009 Confidential | Think Innovation 10