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The Indian Newspaper Society

About INS
• The Indian and Eastern Newspaper Society,
now renamed as The Indian Newspaper Society,
enjoys a unique position as the accredited
spokesman of the newspaper industry.
• The foundation of the Society, in the year of the
beginning of World War II, was the first step in
giving direction and cohesion to a vital industry.
Because the Press till then had been growing at
random, without organisational support, mutual
co-ordination or any protection from the
numerous pressure groups that independent
• The Indian Newspaper Society
is proud to have played a
significant role in protecting
and promoting the freedom of
the Press in the world's largest
• The greatest strength of the
Society stems from a unity of
purpose.Over 990 dailies, bi-
weeklies,weeklies, fortnightlies
and monthlies published in 18
languages from all over the
country form the nucleus that
accounts for over 90% of the
country's readership.
History of INS
• The early beginnings of the Society can be
traced back to October 11, 1927, when a Society
bearing the name, The India, Burma & Ceylon
Newspapers’ London Committee came into
being, the name of which was changed to Indian
& Eastern Newspaper Society (IENS) on
October 4, 1935.
• This was an organization based in London
representing and acting solely under the
authority of newspapers, magazines, reviews
and other journals published in India, Burma,
• The Bombay Chronicle • At the meeting of the Society
• The Times of India the following were elected as
office bearers for the ensuing
• The Rangoon Gazette year :
• The Amrita Bazar Patrika • Mr. Arthur Moore of the
• The Hindustan Times Statesman – President
• The Hindustan Standard • Mr.Dev Das Gandhi of The
Advance Hindustan Times -Deputy
• The Pioneer President
• The Leader • Mr. Desmond Young of The
Pioneer - Vice President
• The Tribune
• Mr. B. J. Kirchner of The
• The Civil and Military Gazette Statesman - Honorary
• The Hindu Secretary
• The Madras Mail
INS Member
• 1. The name of the Company (hereinafter called "the Society")
is The Indian Newspaper Society.
The Registered office of the Society will be situated in the
State of Delhi. The objects for which the Society is established
• 2. To act as a central organization primarily of the press of
India, and of any other country in Asia, which desires to
associate itself with the Society.
• 3. To promote and safeguard the business interests of its
members incidental to the production of their publications and
to take suitable steps in respect of such business as are
affected by the action of Legislatures, Governments, Law
Courts, Municipal and local bodies, and Associations or
Organizations, commercial or formed for any other purpose.
• To act as a central organization of the
Press in India.
• To collect information upon all topics of
interest to members.
• To promote co-operation in all matters
affecting the interest of members.
• To hold periodical confrences of its
• Advertisements, for long, have been a major source of
revenue for the newspapers and periodicals. The growth
of revenue from this source has been sluggish due to the
phenomenal expansion of the electronic
media, which has diverted revenues, to a considerable
extent, away from the print media.
• For bringing to the notice of advertisers, media
managers and public, the advantages of advertising in
the newspapers and periodicals, INS has decided to
launch a sustained campaign code-named " Project
Press". This campaign is being financed entirely through
voluntary contributions from member publications…
Accreditation of Advertising
• The system operates in terms of the "Rules
Governing Accreditation of Advertising
Agencies and Rulings of the Society"
adopted by the Society, initially in the year
1943, and subsequently amended from time
to time.
• Currently the total number of agencies which
enjoy full Accreditation from the Society is
576 and those which are Provisionally
Accredited is 182. Thus the total number of
accredited agencies is 758.
Suspension of Advertisements
of Defaulting Advertisers
• It is true that advertising agencies themselves often have
problems of recovery of their dues from their advertisers.

• The Society monitors payments to publications from the

advertising agencies through a system of Monthly
Review Verification (MRV)
• The Society constantly endeavors to enforce the
Accreditation Rules, so that payments are made
within the credit period allowed and the offering
of commission/discounts etc, which is not
permissible, is not resorted to.

• Both publications and agencies are encouraged

to mutually resolve their disputes but wherever it
becomes imperative, the Society advice the
agencies involved to bilaterally settle the
Agency Accredition
• The Rules of Accreditation for the Advertising Agencies are
available in the INS Press Handbook.

• The Society brings out the Press Handbook annually, which

contains details of its member publications including their
advertisement rates, details of accredited advertising agencies and
other valuable information relating to media in India, along with rules
governing accreditation of advertising agencies.

• The Handbook is acknowledged as an authoritative compendium of

information by Government, Private Sector and others concerned
with Newspaper Industry and advertising both in India and abroad.
• Application form for membership of INS
• Application form for obtaining
accreditation to INS for advertising
agencies To obtain the above
mentioned forms interested parties
may contact the INS Secretariat at the
address mentioned in the Contact US