Google's mission is to organize the world's information and make it

universally accessible and useful.

SEFS focuses on organizing, making information useful and accessible

in the area of “Cognitive Learning”.
What is Cognitive Learning?

As defined by OECD (SOURCE: http://www.oecd.org/dataoecd/13/25/40256023.pdf). “Cognitive

learning refers to the recall or recognition of knowledge and to the
development of intellectual abilities and skills (Posner, 1992). Broadly
defined, cognitive learning outcomes range from domain-specific knowledge
to the most general of reasoning and problem-solving skills. (Shavelson and
Huang, 2003, p.13).”

This includes areas such as:

- General content knowledge outcomes
- Domain specific, or subject specific knowledge outcomes
- Skills outcomes; domain specific skills outcomes

Non Cognitive Learning

Non-cognitive development refers to changes in beliefs or the development of certain values (Ewell, 2005). Mission statements of
Higher Education Institutions (HEIs) often include non-cognitive elements, which shows that their role goes beyond the acquisition of
knowledge and skills. Non-cognitive outcomes may be developed both through classroom instruction and out-of-class activities that are
organized by HEIs to supplement the curriculum. Such activities or “co-curricula” include advising, tutoring, counseling, student-faculty
relations, clubs, athletics and other activities. The existence of such services indicates that HEIs value the development of non-cognitive
learning as a way of complementing the learning that occurs during classroom teaching (Middle States Commission on Higher
Education, 1996).
 What Is The Current Situation?
Information Gaps
- What career should I pursue? What are my motivations?
- What is the gap between my aspirations/interests and what the industry requires?
- Is the course I am pursuing help in increasing the probability of my employment?
- What education institute should I join to acquire the skills I require?
- Does my institute bridge my skill gaps with respect to my aspirations and industry
Student/ requirements?
Job Candidate
- Where are the jobs available? What kind of jobs are available that I am most
interested in or most suitable for?

- How do I increase the probability of employment of my students?

- How do I improve the non-cognitive skills of my students?
- What courses/skills are required by the industry?
- Does my institute bridge my student’s skill gaps with respect to their aspirations and
industry requirements?
Academic Institutions

- How can I get the best people at the right location, at the right time and at the
right cost?
- How can I hire and retain people who have the right skills?

Jobs
Net Result: The entire chain that links student, learning &
employment is inefficient.
 SEFS: Focus on Cognitive Learning + Employability
• SEFS is currently positioned as an “Employability Solutions Provider” that helps make students
enrolled in public and private universities employable.
• SEFS’ solutions integrate the entire people supply chain from these institutions with the industry.
SEFS aspires to occupy the space of integrator in the space of “Employability Solutions”, similar
to IBM in the IT space.
The current business model involves a Solutions Provider approach to
address the “Employability” need. Similar to an IBM, the company
stitches together a solution for the university from the various components
that its partners provide. With help from partners, SEFS has the
following capabilities:

- Employability oriented Assessment product that can be delivered online

or offline (across 100+ locations).
- National level Employability Counseling services.
- World class Learning Management System (LMS).
- Placement Department Development & Talent Management Solution.
- Student sourcing capabilities in 600+ cities.
- 106 centers to conduct face to face training.
- 450+ soft skills trainers.
- Consulting capabilities to set up and manage world class higher education
institutions.

• In a short span of time, SEFS has generated a pipeline of 1,65,000.00 students are enrolled in
private universities. The plan is to take this up to 1Mn by March 2010.
• Moreover, we have also signed up 2 private institutes as paying clients within 4 weeks of starting
the sales process.

However, we believe there is a better way to do this business. It requires a change in perspective.
What will we do with Google’s help?
Skill Search: Develop a Google based application focusing on the line/HR manager at a company.
Let him/her define is specific requirements (proof of outcomes) from the candidates.

Skill Development: Link Skill Search with a continuously evolving base of world class Cognitive
Learning Content Package that universities/education providers can use.

Assessment: Tie the Skill Search and Skill Development with domain specific Assessments
that are developed in conjunction with Assessment Companies/Assessors worldwide.

What Are We Looking For?

- Seed Capital~ US$ 50,000.00 – US$500,000.00.
- Strategic Partnership: Google product managers to work with SEFS to help develop, integrate
the application built around Google tools and help with the launch of the application.
 What Impact Will This Have?
Sk ill Se arch Using the Google platform, information/Intelligence about the job (location,
salary, and requirement etc.) is available to the job seeker and vice versa at no
cost.
- Transforms the entire job market where currently companies have to
purchase licenses to use databases such as Monster.com.
- Currently, users have to open accounts with job search portals and then get
alerts from the portals matching their requirement. This would no longer be
required.
- This data will keep getting better over time.
Sk ill Devel op ment - The data about skills required (from Industry/companies) and skills
available (from individual candidates looking for jobs) keeps getting richer
(In line wi th Europ ea n and reveals skill gaps that need to be covered through Cognitive Learning
Union’ s Lifelong Lea rning Content.
Pr og ra m: - Builds an entire layer of world class Cognitive Learning Content based on
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Them content can be packaged and embedded
a nd OE CD’s
across educational institutions. For example, SEFS could work with the
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p ro gr am) industry and the best content providers to develop a package of content
that could be made available using the Google platform at something like
INR100.00 per course per student.
- Uses all the current Google properties related to employment &
education/skills including: Search, Google Code University, Google Knol,
Google Scholar, Google Books, Google For Educators, YouTube, Google
Docs and others.
- Last but not the least, this frees academic institutions’ resources and allows
them to focus on building non-cognitive skills of students.
Ass es sment - With help of 3rd party Assessment solution providers, the entire market of
job search and selection based on Cognitive Learning can be made more
efficient.
 SEFS: World Class Team/Board of Advisors
• Prof. M.Y.Khan; Ex Head of Dept of Fin Studies Delhi University, Ex Dean of Faculty of Business
Studies, Ex Dean of the Delhi School of Economics
• Prof. Sanjay Sehgal: Academic Advisor; Head of Dept. of Fin. Studies, Delhi University
• Prof. Prem Vrat, Ex- Vice Chancellor, UP Technical University (www.uptu.ac.in)
• Mr. Sanjay Sachdev: Head of Shinsei Bank, ex-CEO IDBI Principal (www.shinseibank.com)
• Mr. Manish Sabharwal: Chairman, TeamLease (www.teamlease.com)
• Prof. R. Vaidyanathan; Chairperson Capital Markets & Risk Management – IIM Bangalore
• Mr. John Mathis: Dean, Thunderbird, Garvin School of International Management (
www.thunderbir.edu)
• Dr. P.K. Jain: IIT Delhi, Dept. of Management Studies (www.iitd.ac.in)

Akhil Kishore:
Akhil.kishore@sefs.in

SEFS Capability Statement:

http://www.scribd.com/doc/18969496/Serving-the-Education-Community-SEFS